Motricity Completes Adenyo Deal, Aims for 1bn Customers

Motricity has completed its acquisition of Adenyo, the mobile advertising, marketing, and analytics solutions provider with operations in the US, Canada and Europe.

Motricity says its integration of Adenyo’s capabilities into its software as a service platform, mCore, significantly expands the company’s solution set and available target markets. Furthermore, with the addition of leading global advertising agency and enterprise brand customers to its portfolio, Motricity is significantly expanding its customer and revenue base. Finally, Motricity says the deal enhances its ability to deliver a full range of mobile data service solutions to its mobile operator customers worldwide.

Adenyo enables brands, media companies, ad agencies and mobile operators to directly engage consumers through the delivery of targeted mobile advertising and marketing campaigns, delivered predominately via smartphones, tablets and next-generation mobile devices. Customers include: AT&T, McDonald’s, Coca-Cola, Ford Motor Company and Paramount Pictures. Since the transaction was initially announced on 31 January, 2011, Adenyo has continued to gain momentum, adding Visa, Samsung and Kraft as new customers.

“With the acquisition of Adenyo and integration of their platform into mCore, we are changing the landscape of the mobile data services industry,” says Motricity CEO, Ryan Wuerch. “Innovative operators, brands and agencies can now leverage Motricity’s software as a service platform to provide highly targeted mobile advertising, marketing and analytics solutions. Our expertise will help them expand their market reach and provide their customers with relevant content and services. Our focus in the coming years is to have 1bn mobile customers worldwide accessing these offerings and services through Motricity’s mCore platform.”