The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.
Stephen Collins comes aboard Monetate as new chief executive
AI-powered personalisation platform Monetate has named Stephen Collins as its new CEO, taking over from Lucinda Duncalfe, who will continue to serve as a member of the board of directors. Collins will focus on driving continued growth and innovation at the firm, helping some of the world’s biggest brands transform complex data strategies into meaningful actions.
“Stephen brings a tremendous amount of expertise and insight to Monetate,” said David Brussin, founder and chairman of Monetate. “As an industry veteran of high-growth SaaS companies, he has a proven track record of success and innovation. Stephen is a dynamic leader who cares deeply about customers and we are excited to have him lead us into Monetate’s next growth phase.”
Prior to Monetate, Collins was president and chief financial officer at programmatic ad firm Quantcast, and he has also served as CEO and director of Bazaarvoice and chief financial officer of DoubleClick, in addition to numerous other executive and director positions at both private and publicly-traded companies. He will be based in Philadelphia, where Monetate hosts its largest offices, while also spending time in the company’s hubs in New York and London.
“The relationship between brands and consumers is more is more critical than ever,” said Collins. “Monetate is in a unique position to create experiences that build trust at scale, something brands today are in need of to be successful. We have the talent, technology, and personalisation expertise to propel brands forward, and I am thrilled to be a part of this vibrant organisation.”
PubMatic appoints Thomas Chow as general counsel
Thomas Chow, formerly the leader of Snap Inc’s ad-tech and measurement legal group, has moved to publisher-focused SSP PubMatic to serve as its general counsel and secretary. Chow will oversee the company’s global corporate, commercial, intellectual property and legal affairs from the firm’s headquarters in Redwood City.
Chow joins the leadership team during a period of growth for PubMatic, as the company plans to add 40 new employees globally in the second half of 2018, with the majority of headcount growth focused on engineering and product teams to support mobile app monetisation, as well as sales and customer success teams around the world.
In addition to his time at Snap, Chow was the general counsel, chief compliance officer and secretary at Exponential Interactive, and also held senior leadership roles at Vindicia and TechSoup. He has years of experience in legal advisory for major tech companies, and will support PubMatic’s aim of serving as the leading publisher-focused sell-side platform for an open digital media future.
“PubMatic is at the forefront of the rapidly evolving ad-tech ecosystem with industry-leading technology, header bidding solutions, high quality inventory, and top-notch client services for publishers,” said Chow. “I’m honoured to join PubMatic and look forward to supporting its growth with Rajeev (Goel, co-founder and CEO) and the leadership team so publishers can continue to make great content available to consumers.”
GTT updates division structure following Interoute acquisition
Cloud networking provider GTT has made two appointments as part of its new division structure that follows its acquisition of Interoute. The new structure, aimed at strengthening the firm’s European presence, sees Martin Ford become the UK division president and Jesper Aagaard joins as Europe division president.
Ford previously served as GTT’s EMEA division president, and in addition to his new responsibility for clients in the UK and Ireland, he retains leadership over GTT’s operations in the Middle East, Africa and Asia-Pacific. Prior to GTT, Ford held a broad range of leadership roles at firms including Hibernia Networks and Level 3. Aagaard comes onboard GTT as part of its acquisition of Interoute, where he was managing director in the Nordics and Netherlands. Before his time at Interoute, Aagaard was CEO of Comendo Network in Denmark, and boasts a wealth of experience in the sector.
“We have a tremendous opportunity to serve the expanding requirements of multinationals for cloud networking services,” said Rick Calder, president and CEO of GTT. “Our new division structure and talented leadership enable us to provide outstanding service to our clients as we deliver on our purpose of connecting people across organisations, around the world and to every application in the cloud.”
Milko Malev brought on as director of communications & media at Dmexco
Digital business, marketing and innovation summit Dmexco has appointed Milko Malev to the newly created position of director of communications & media. He will be responsible for marketing, social and paid advertising, as well as content marketing, PR and events, working closely with Dr Dominik Matyka, Dmexco chief advisor, and the management team around
Malev brings over ten years of experience in marketing communications to the role, joining Dmexco from online marketplace Autobutler, where he was head of marketing for Germany. Prior to that, he held various positions at native advertising provider Plista, most recently global head of marketing & communication.
“I have known and respected Milko Malev for many years, including from when we worked together for a long time at Plista,” said Dr Matyka. “I am delighted that an absolute marketing and media professional and expert in the digital industry is now part of our team.”
Research Now SSI promotes Christian Dubreuil to new role
Digital market research firm Research Now SSI has created a new role, managing director for ad and audience, EMEA, that will be filled by Christian Dubreuil. Dubreuil has been with the firm since 2006, and in his new position will play a pivotal role in bringing the company’s cross-media advertising measurement and effectiveness solutions to marketers, advertisers, media and agencies.
Dubreuil has worked in various leadership roles at the company, and has been instrumental in accelerating Research Now SSI’s growth in the EMEA region. In the new role, he will leverage his vast experience in digital research data and the needs of today’s marketers to help customers better understand the performance of their cross-channel advertising investments.
“I look forward to leading our efforts to bring new types of data to our clients in order to provide advertisers and marketers the clarity they need to create closer consumer relationships and have greater insights for advertising decisions,” says Dubreuil. “It will be exciting to build on our momentum, evidenced by Google’s recent selection of us as a measurement partner. I’m excited to work with our experienced business development team in the ad and audience space.”