Making Science

Movers & Shakers: TMG, Shazam, Code Computerlove, Greenlight Digital and Twitter

Tim Maytom

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.


(Left to right) Mary Keane-Dawson, Alexis Rodriguez, Matt Lacey, Matt Garbutt, Ned Segal

EMMAs Judge Mary Keane-Dawson Joins The Marketing Group
Mary Keane-Dawson, who will be serving on this year’s judging panel for our Effective Mobile Marketing Awards, has announced her new role as global chief executive for performance media at The Marketing Group (TMG). Keane-Dawson left Neo@Ogilvy , where she was serving as managing director, earlier this year to focus on new projects.

Keane-Dawson has held c-suite roles at WPP, Steak, Reform and Collective, and is a co-founder of both medical technology startup MyHealthPal and women’s networking franchise How She Made It. She began her career in advertising on Fleet Street in the late 80s at the dawn of desktop publishing and has been part of the digital revolution ever since, helping to guide several of the world’s largest brands into digital including Ford, John Lewis, British Gas, IBM and Nestle.

“Mary is a highly respected figure in the performance marketing world, with a long list of clients and colleagues who will testify to her talent for taking brands to the next level,” said Adam Graham, CEO of TMG. “As TMG further develops its service offering in line with the needs of modern marketers, Mary is the perfect person to drive effectiveness across the network for our multi-national clients.”

“I’m thrilled to be joining Adam Graham and TMG’s chairman, Don Elgie, and there’s a huge opportunity to build an agile global agency network that puts client performance at its heart,” said Keane-Dawson I’m looking forward to helping to create a home where entrepreneurs can thrive in building on their agency 3.0 platforms and services.”

Shazam Appoints New Head of Global Marketing Solutions
Music identification platform Shazam has named Alexis Rodriguez as its new head of global marketing solutions. Based in the firm’s New York office, Rodriguez will report to chief revenue officer Greg Glenday, and oversee the Integrated Marketing, Partner Marketing and Creative Services teams.

Rodriguez boasts an accomplished career as a creative executive, with over 20 years of corporate and entrepreneurial experience shaping and delivering innovative, high-impact TV, digital, social media and mobile campaigns for some of the world’s leading advertisers.

Prior to Shazam, she was the senior vice president of integrated marketing at Viacom, where her strategic marketing leadership paved the way for both her clients and organisation, and saw her team create compelling, social-by-design campaigns for Domino’s, Rimmel London and Toyoya. She also founded and ran Branded Entertainment Studios and RAW Interactive where she directed several successful projects for both internet startups and Fortune 500 companies.

Code Computerlove Adds Matt Lacey to its Team
Digital agency Code Computerlove has found a new performance director in the form of Matt Lacey, who joins the company from iProspect, where he was head of conversion optimisation. Matt will be supporting the existing CRO teams within the company as they evolve, and will oversee conversion optimisation programmes currently in place for the firm’s clients.

Lacey will also be taking steps to improve the agency’s web analytics services, and exploring how it can apply insights gained from monitoring consumers’ online behaviour to direct change and onsite improvements. He will report directly to the Tony Foggett, CEO of Code Computerlove.

“This is a hugely exciting role,” said Lacey. “Thanks to the stronger insights available and our efforts in continually testing new ways of driving more from clients’ digital solutions, we’re now able to generate unprecedented results for clients here at Code, and I look forward to expanding the team and our client base.”

Greenlight Digital Adds Creative Director Following Acquisition of Yellow Digital
Digital growth agency Greenlight Digital has acquired long-term partner and creative agency Yellow Digital in an effort to expand its design, build and video production capabilities, resulting in the creation of a full-suite creative department and the appointment of Matt Garbutt, former director of the agency, as creative director at Greenlight.

As long-term partners, Greenlight Digital and Yellow Digital have previously worked together to create engaging and unique assets for shared clients including GHD, Superdry and Asics. Yellow Digital’s team of designers and developers will significantly increase the breadth of skills and experience on offer at the firm, and Garbutt will steer the new creative department, as well as taking a position on the agency’s board of directors.

“Greenlight’s service offering, digital growth proposition and vision is utterly in tune with now and what’s next, an almost peerless combination,” said Garbutt. “On that basis alone, this is a once-in-a-career opportunity for my team and I to join such an effective agency at a very exciting time. The fact that we were already pretty much part of the family made the decision even more of a no-brainer.”

Ned Segal Comes Aboard Twitter as CFO
Former Goldman Sachs director Ned Segal has been revealed as the new chief financial officer at social media firm Twitter. Segal will assume the role from Anthony Noto, who is currently serving as both chief financial officer and chief operating officer. Noto will continue on as COO, the position he assumed in November 2016.

Segal brings more than 20 years of finance and capital markets experience to Twitter. He has an extensive background in financial planning and operations, management and strategy, as well as a deep knowledge of the tech industry. He was most recently senior vice president of finance for the Small Business Group at Intuit, and has held executive roles at the RPX Corporation and Goldman Sachs, where he was managing director and head of global software investment banking.

“Ned’s experience in financial operations as a public company and business unit CFO, along with his background serving technology companies and investors, are an ideal fit for Twitter as we work to extend our positive momentum,” said Jack Dorsey, CEO of Twitter. “He brings a principled, engaging and rigorous approach to the CFO role, with a track record of driving profitable growth.”