MASTERCLASSING

Movers and Shakers: GENIE, Uberall, TabMo, Landor & Fitch and more

Gabby Fernie

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

Movers and Shakers 14 April
(L-R) Sir John Hegerty, Gordon Andrade, Amal Atallah, Olivia Dale 

Sir John Hegarty joins GENIE as Chairman 
Automated talent agency GENIE has announced Sir John Hegarty as it's new Chairman.

Hegarty joins GENIE to continue solving the creative industry’s biggest challenge: enabling creative companies and freelancers to manage independent, distributed talent more effectively. As agencies and corporations face up to the practical challenges of adapting to a post-COVID 19 environment, GENIE is stepping up to provide the infrastructure of the new creative talent economy- by removing the obstacles between talent and work.

He will begin work right away to continue building on GENIE’s momentum, bringing unparalleled insight into top-end creative talent and company leadership.

He said: “Over the last 20 years the creative industries have undergone seismic change. Part of that change is the growth in freelance - allowing companies and individuals to work faster, smarter and more efficiently. Accessing that talent with speed and effectiveness is vital. GENIE is the answer.

"Their technology and years of experience deliver best-in-class creative talent. Serving both creative ambition and business growth. The companies, across all industries, that win the future are going to be those that can access the finest talent, faster and more efficiently than their competitors."

Uberall elevates Popp to Chief People Officer and appoints Andrade as VP Brand Marketing 
Uberall, the leading provider of 'Near Me' Brand Experience marketing solutions, has promoted Anja Popp to the position of Chief People Officer and welcomes Gordon Andrade as VP Brand Marketing.

Popp joined Uberall in 2019 as VP Human Resources. In her new role, she will not only be responsible for global recruitment, employee relations, and the development of HR policies, but will also drive innovative approaches to human resources and provide strategic input, acting as a key stakeholder in shaping the future of Uberall.

“Uberall's strong company reputation means that we’re attracting more and more highly-qualified candidates from all over the world, with more than 40 different nationalities already represented on our teams,” said Popp. “I intend to continue this trend and will work hard to maintain Uberall’s high employee satisfaction and high-performing company culture.”

With over 20 years of experience, Andrade has helped rising brands establish themselves in high-growth markets, working at advertising agency DDB in India and across several markets in the Middle East, before joining Al Salam Bank Bahrain as Head of Marketing and Corporate Communications, and later serving as General Manager of Branding and Marketing agency Elfinale.

"I look forward to working in close collaboration with Uberall's experienced and creative leadership team to build Uberall's overall brand strategy and further strengthen awareness and market position as our global growth continues to accelerate" said Andrade. 

Landor & Fitch promotes Atallah to General Manager 
Landor & Fitch, the global brand transformation company, has announced the promotion of Amal Atallah to General Manager of it's London studio.

Atallah has more than 18 years’ experience leading large scale-research brand and experience projects for some of the world’s biggest brands including Accenture, Covestro, PepsiCo and Nestlé. She has previously held roles in business consultation across a number of clients in the MEA region, before joining the team at Landor Dubai in 2011. She transferred to London in 2014, leading the regional client services teams prior to her appointment as General Manager of Landor & Fitch London.

The London studio is full of unrivalled multidisciplinary talent and I’m looking forward to leading the team as we deliver extraordinary brand transformation for our global roster of clients" said Atallah.

Dale named Agency Sales Manager at TabMo 
Mobile-first agency TabMo has appointed Olivia Dale as its new Agency Sales Manager, as it continues to expand its team to meet the growing demand for its cross-channel advertising platform, Hawk.

Dale, who was previously at programmatic media operator MiQ, will be responsible for driving growth within some of TabMo’s key network media agencies.  The role will see her support client teams at these agency partners to ensure they are maximising Hawk’s technical benefits and harnessing TabMo’s expertise. She will also advise advertisers on cross-channel strategies as they continue to adopt a more unified approach to media planning and addressability in a world without third-party cookies.

“TabMo has its sights set firmly on the future; its forward-thinking culture means it has already tackled industry issues such as a cookie-less world and the need for interlinking all advertising channels" said Dale. "This is a great opportunity to work with agencies to ensure they benefit from TabMo’s team and technology in order to deliver effective campaigns for their clients that reach the right consumers – wherever they are.”

Venture Forge recruits Kahn and Ross 
UK Amazon agency Venture Forge has welcomed two new Amazon account managers to it's team. Both will lead, manage, and implement Amazon strategies across the global marketplace to support brand growth for Venture Forge’s client base.  

Michael Kahn joins the team as a senior Amazon Account Manager, and will be working remotely from Israel. Kahn previously held a position at online marketplace agency Active8. Before this, he created and sold private label brands via Amazon. In his previous role, Kahn helped a first aid brand and manufacturer on Amazon Vendor, tripling the brand’s annual revenue to £1.75 million. 

Sam Ross will join as an Amazon Account Manager and will be based in West Yorkshire. Ross also brings own brand growth experience to the role, having created and built his brand Generation Skincare into a number one Amazon bestseller. 

“We are delighted to welcome Michael and Sam to the Venture Forge team following a significant period of growth for the agency," said Venture Forge CEO Andrew Banks. "Their Amazon expertise will add real value to our clients and strengthen our position in the marketplace as the go-to Amazon specialist." 

Patel joins Inurface's advisory board 
Experimental technology business Inurface Group has appointed Naren Patel to its evolving businesses advisory board. 

With over 20 years experience heading up operations within the technology and media industry, Patel will help drive growth and support the businesses management team with their continued development, whilst advising on the work inurface do in the DOOH (digital out-of-home) and retail environments.

“We are delighted to be welcoming Naren to inurface media. Naren’s knowledge of the DOOH industry, combined with his 20 years’ worth of experience in the technology and media industries will prove invaluable to the Inurface team.” said CEO and Founder of inurface, Josh Bunce. 

Never.no says yes to Kathuria 
Audience engagement specialist Never.no has announced Karl Kathuria as Customer Solutions Director. 

The former Head of Digital Delivery for BBC World Service will direct customer relations strategy and manage design, development and production of Never.no's solutions to reflect clients' needs for broadcasting and streaming markets.

“I’ve been working with Never.no as a consultant for some time now, and have always been impressed with both its technology and its people, and I'm incredibly excited to start this new role" said Kathuria. "The team I'm working with is made up of experts in a wide range of fields, including development, design and client relationships, perfectly positioned to grow with the company as we continue to realise our ambitions." 

Zinc Media Group appoints Westbury as MD 
Damon Westbury is to be the new Managing Director of television and content creation group Zinc Communicate

Westbury, who previously led The European Broadcaster Exchange and prior to that held senior commercial roles at Clear Channel, Microsoft Advertising, handbag.com, Carlton and Fox Kids, will spearhead the growth and repositioning of Zinc Communicate.

"With such deep and rich experience in the creation of truly thought leading, factual content, I couldn’t be more excited to work with our partners, brands and brilliant team to leverage Zinc Media’s deep expertise in blending brand purpose with premium editorial and trusted storytelling, to create truly stand-out content” said Westbury. 

Artsy welcomes Lamvik as VP of Growth Marketing
Artsy, the online marketplace for buying, selling and discovering art, has hired Robert Lamvik as VP of Growth Marketing.

In this role, he will help unlock the platform’s full potential by growing its user base of more than 2m art collectors and sellers, and better connecting the two by scaling paid marketing, optimizing lifecycle marketing, and discovering new high impact growth opportunities.

Lamvik brings his creative vision, coupled with data-driven experience to the team. He joins Artsy from PlayVS, where he led Growth and Marketing, helping to bring esports to high schools and colleges across the country. Prior to that role, Lamvik held global leadership positions at both Headspace & Spotify where he focused on subscriber growth initiatives across product and marketing