Movers and Shakers: App Annie, Cheil, Initiative UK and Clavister

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of whos joined which company, and what theyre doing there.

movers and shakers 30 6 16
(Clockwise from top left) Al Campa, Nicolas Beraudo, Paul Barnes, Stephan Schmidt, Caroline Siveyer, Nick Craske, Caitlin Ryan and Georgia Barretta

App Annie Bags New CMO and Two EMEA Executives
Leading app data and insights platform App Annie has revealed three new appointments, with Al Campa as chief marketing officer, Paul Barnes as northern Europe territory and Middle East territory director, and Nicolas Beraudo as managing director for EMEA.

Campa was most recently chief marketing officer at RingCentral, where he led the company into the enterprise to accelerate growth, and has previously worked at Sierra Ventures and Reachable. He joins App Annies executive team, and will be responsible for spearheading global marketing initiatives and operations.

“App Annies market-leading Intelligence suite has empowered many reputable companies, including Universal Studios, Coca-Cola, Target, Google and Orbitz, with insights to more effectively build their mobile app businesses,” said Campa. “Im excited to join a visionary company thats leading the growth of the mobile app economy.”

Beraudo is a veteran of the video game industry, with over 17 years of experience in sales, licensing and business development with leading publishers globally. Barnes is an experienced software leader with expertise in growing technology businesses with a particular focus on the customer insight market.

Cheil London Boosts Creative Department with Two New Hires
Ad agency Cheil London has has strengthened its creative department, adding Nick Craske as creative director and Georgia Barretta as creative director for design.

Craske joins from Forever Beta, where he was also a creative director, and has previously worked at Isobar, where he developed leading edge work for Google. He will work across all the agencys accounts, including Samsung, Coca-Cola and Asda.

Barretta comes from WPPs global activation agency Geometry Global, where she was head of design for two years, and previously worked at Saatchi & Saatchi X in London. She will be responsible for shaping innovation around the agencys design offering and will work across all clients.

“I want to break up the way traditional creative departments are structured, which is why I am finding best-in-breed specialists to work collaboratively as creative directors with wider teams across all our accounts,” said Caitlin Ryan, executive creative director at Cheil London. “Both Georgia and Nick over-index on passion, talent and collaboration.”

Caroline Siveyer Joins Initiative UK as Strategy Director
Initiative UK, the communications network within IPG Mediabrands, has brought in Caroline Siveyer as strategy director, working to create strategies for the firms clients and brands alongside the planning teams within the agency.

Caroline joins from Total Media, where she served as account director and has experience of working across a multitude of entertainment, charity, FMCG and health brands. Her skills will reinforce Initiatives position in building and coordinating local and global media strategies.

“I am so happy to be joining Initiative UK as strategy director,” said Siveyer. “I have always had a particular interest in understanding why and how consumers behave and in this role I will be finding innovative media approaches to solve the challenges that brands face.”

Clavister Expands Sales Team, Targeting International Growth
Mobile and virtual network security firm Clavister has appointed two new heads of global sales as the company targets further international growth in Africa, Europe, the US and Asia-Pacific.

Erik Engström has been promoted to head of global telecom sales, while Stephan Schmidt has become head of global enterprise sales. Engström joined Clavister in 2013 from Nokia, where he held various sales roles with key responsibilities for LTE security solutions. Schmidt joined Claivister in 2014, having previously worked for Dell, Nordic Edge, Intel Security and McAfee.

“Stephan and Erik both have more than 20 years experience in the security market, are highly knowledgeable in the sector and have an impressive track record of leading sales teams and delivering increased sales,” said Jim Carlsson, CEO of Clavister. “These strategic appointments put us in a strong position to meet our international growth targets for the coming year.”

Don’t forget to enter the Effective Mobile Marketing Awards. The Early Bird deadline for submissions is 22 July. More details here.