Movers and Shakers: ESI Media, Social Chain, Integral Ad Science, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Clockwise from top left) Andy Morley, Charlotte Bowker, Christopher Delbrück, Atem Mbeboh, Tony Marlow

Morley becomes CDRO at ESI
ESI Media, the media owner behind the Evening Standard and The Independent, has appointed Andy Morley as chief digital revenue officer. In his role, he will continue to build international revenues for ESI Media, across The Independent and Evening Standard digital portfolio. 

Morley brings over twenty years of expertise across digital audiences, agency sales, programmatic buying and selling, tech delivery and data. He has held senior roles at Emap and The Telegraph, as well as technology companies Grapeshot and Telaria. He joins from ad tech company Amobee, where he was vice president of sales in EMEA.

Starting on 1 May, Morley will report to Zach Leonard, MD of digital at ESI Media, and Jon O’Donnell, MD of ESI Commercial.

“After 10 years in ad tech working for some amazing businesses, it was going to take a special type of organisation to make me change direction in my career,” he said. “The Independent and Evening Standard digital brands are growing rapidly, and are well set for exponential growth in the near future. The management and editorial teams have genuine global ambition for both brands, so it is a privilege to join the team at this exciting time.” 

Social Chain promotes Bowker to business director
Charlotte Bowker has become business director at social-first marketing agency Social Chain. She will take on a broader remit across the Social Chain client base – ensuring strategic and operational best practice is delivered throughout the business. This remit extends across the development of existing client relationships and the on-boarding of new clients into the agency.

Bowker joined Social Chain in 2016 as account manager and has been instrumental in securing contracts from the likes of ASOS x Nike and Amazon, while managing and growing accounts including Nokia, Superdry, Thomas Cook and Revolution Bars Group. She has steadily climbed up the company from account manager to senior account manager, associate director and finally business director.

Bowker succeeds Oliver Yonchev, who was recently promoted to US managing director to assist with Social Chain’s growth across New York, LA and San Francisco.

“Since 2016, I’ve lived the Social Chain story so I’m excited to share our experiences and learnings with clients, partners and the wider industry,” she said.

Marlow joins IAS to lead marketing
Integral Ad Science (IAS) has appointed Tony Marlow as chief marketing officer, effective 29 April. Reporting to IAS CEO Lisa Utzschneider, he will spearhead market growth initiatives and drive both marketing and communication strategy globally for the verification technology company.

Marlow joins IAS from big data company Infogroup where he currently serves as CMO. Prior to Infogroup, he was the global head and vice president of B2B Marketing for Yahoo, overseeing B2B marketing, product marketing, sales learning, and sales insights. Before joining Yahoo, he was with Nielsen’s online division in an APAC-focused role where he invented a class-leading technology for measuring brand impact in online environments. In this role, he worked directly with many global clients including Google, Microsoft, Yahoo, and Facebook.

“Im beyond excited to join IAS as its chief marketer at such a critical and exciting juncture for our industry. Now more than ever, it is imperative for brands to make authentic connections with real people in safe environments,” said Marlow. “IAS is poised to be the independent super-conduit that powers the highest standards of effectiveness and helps marketers everywhere exceed their goals. I couldn’t be happier to be working with Lisa and the world class team at IAS to achieve all of this and more.”

Equifax invests in Banks
Consumer and business insights firm Equifax has appointed Tony Banks as vice president of operations for the UK and Ireland.

Reporting directly to Patricio Remón, president for Europe, he will be responsible for overseeing all operational activities at Equifax sites including London, Wexford, Leeds and Nottingham. He will work closely with senior managers across the business to ensure the company’s activities and working practices are carried out with maximum efficiency and aligned to positive customer outcomes.

Banks joins from RBS, where he held numerous senior roles including head of commercial customer service and head of operational service for corporate and institutional banking. During his time at RBS, he was heavily involved in major change projects within the business, including the integration of NatWest Bank.

“Tony brings a wealth of experience, knowledge and expertise to Equifax,” said Remón. “He’s a proven operations and transformation executive, who has delivered numerous initiatives benefiting end customers. We have a continuous focus on evolving and improving our operational procedures, which is of paramount importance to deliver excellent services for our clients. Tony’s appointment will be integral to this process.”

Barokas joins Platform161 board
Ben Barokas, founder of Admeld and SourcePoint, has joined the board of Platform161, a programmatic buying platform.

Barokas sold Admeld to Google in 2011, going on to run Google’s Global Marketplace Development team for three years. Following that, he founded SourcePoint, a content compensation platform for publishers, where he is currently CEO. He previously ran advertising at JumpTV, and also spent six years at AOL running ad product development and operations.

“I am a great believer in Platform161’s technology, and its modular approach. Platform161 is giving brands and agencies not just greater flexibility, but greater diversity of choice in forming their media buying strategies,” said Barokas. “And the ability to develop more distinct approaches – to apply ad tech more creatively, is just what the market needs.”

Dare gets new MD as part of leadership restructure
Atem Mbeboh has been appointed managing director at Dare, a subsidiary of the Inside Ideas Group (IIG), which was acquired by You & Mr Jones (Y&MJ) earlier this year. He will report to IIG’s UK group CEO Sharon Whale.

Mbeboh steps up from his role as Dare’s business director, a position he has held since 2018. He was previously deputy managing director at 4media Group. All delivery, creativity and tech at Dare will report directly to him, with no changes to these departments in terms of structure. He will lead a team that consists of Janey MacRae as client services director, creative director Ben Long and director of experience Roz Thomas.

“Dare’s digital offering is second-to-none, and having been business director previously, I can attest to the pedigree of work that’s being done here,” said Mbeboh. “As managing director, I can’t wait to start this exciting next phase for Dare and Inside Ideas Group.”

Rachel Hatton, chief strategy officer at Oliver and previously strategy partner at Dare, will head up planning in line with the IIG group function that sits within the group’s London office. Data, content strategy and EP all fall under this function, strengthening the group’s strategic capability as it begins to roll out services to Y&MJ.

This core team will be further supported at group level by Rob Kavanagh, Oliver ECD, and Amina Folarin, head of HR.

Dropp adds pair to lead brand partnerships
Jose Rodriguez and Willie Escobar Montanez of Escobar and Sons have been hired by Dropp, a shoppable media company, to manage brand partnership strategy.

Montanez will focus on taking over as head Of brand partnerships and utilise the current roster of brands within their portfolio, including Coogi, Jaclar, Lotto Sport Global, Fubu, Lo Life Brand, Patrick Kelly, Puma, Twinzz, and more. Rodriguez is appointed to help creators who are part of the Dropp Creator Network (DCN) with designing merch and clothing lines to help monetise their brands.

Montanez is well known for his own brand ‘Willie Esco’, a highly successful urban street wear brand and has worked with globally known brands, including Samsung, Barneys, Coogi, Daymond John, Fubu, Kith, Etonic, Tupac Shakur, Rag & Bone, 424, and Patta. He has secured licenses for brand development ranging from Tupac Shakur to MGM film/movie licenses that have been instrumental in generating more than $400m in worldwide sales to date.

“The opportunity to be involved with a company that is redefining the way brands and creators interact with consumers allows us to be at the cutting edge of innovation in the music and fashion industry,” said Montanez.

Rodriguez has more than 15 years of experience developing brands such as Platinum Fubu, Rocawear, Sean John and others. His design portfolio has generated more than $200m in sales. Focusing especially on brand image, he maintains personal and professional relationships with high profile luminaries and organisations, such as 50 Cent and G-Unit Records, Shady Records, StarPower Global (Fabolous), Roc Nation, Def Jam, the Country of Bermuda, and others.

Farbman joins Dashlane board
Password manager app Dashlane has added Seth Farbman, former CMO for Spotify and Gap, to its board of directors. Alongside the appointment, it has closed a $30m debt financing round to bring is total funding to over $100m to date. The round from Hercules Capital comes in addition to previous funding from FirstMark Capital, Rho Ventures, Bessemer Venture Partners, TransUnion and Silicon Valley Bank.

Farbman was instrumental to the global growth of Spotify, taking the company to more than 200m monthly active users during his tenure. He joins Dashlane at a key moment, as the company enters a new phase of growth: having surpassed the milestone of over 10m users worldwide in June 2018.

“I am excited to join the board of Dashlane, a company with the right vision for the internet at the right time,” said Farbman. “I see many of the same attributes in Dashlane, as I did in Spotify, when I first joined—a best-in-class product that its customers love, a diverse and capable team focused on growth and innovation and powerful macro trends that put the wind at the company’s back. Technology is meant to empower people and make their lives easier, and that is at the very core of what Dashlane does.”

Lilium gets its first CFO
German air taxi startup Lilium has appointed its first chief financial officer in the form of Christopher Delbrück. Currently chief financial officer at Uniper SE, Delbrück will join Lilium later this year.

At Uniper, Delbrück played an instrumental role in the listing of the company in 2016 as well as in the subsequent tripling of its share price. Prior to this he spent 14 years in various strategy, business development and top financial roles at E.ON, the German DAX-listed energy company, as well as spending four years with the Boston Consulting Group.

“Opportunities to revolutionise an industry only come by once in every generation and I’m thrilled to be joining Lilium at this point in their journey,” said Delbrück.

“The urban air mobility market will see tremendous growth over the next decade and I believe Lilium has both the team and the technology to capitalise on this growth and become one of the world’s leading technology companies.

“By taking their highly-innovative technology and scaling the business that supports it, we can help make travel better for people across the world, while making genuine progress towards a more sustainable future.”

Berkowitz joins Dash Two
Lauren Berokowitz has been hired by boutique digital and out-of-home (OOH) agency Dash Two as national director of sales at its LA office.

Berkowitz has experience in publisher ad sales and selling OOH in 280 airports at Clear Channel. She has also held positions at Motor Trend Group, American Media, Inc., Adknowledge, Brite Media, & Rouge Media, where she managed sales and the team responsible for the non-traditional OOH media company’s Campus Network.

“I’ve always had a passion for solving problems, for creativity. A client comes to me with a need and I get to come up with a solution,” she said. “This is a unique opportunity to marry all my worlds into one.

“My approach can be very recommendation oriented, not just about sales or media buys. I get to work with digital and print and billboards, everything. In my past positions, I was always having to go find the answer if I didn’t know it. I love that, and it allows me to provide outstanding advice to our customers.”