Movers and Shakers: Inskin, Beeswax, MiQ, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Clockwise from top left) Iain Jacob, Greg Endean, Sean Reardon, Clicksco Group team, Luis Gérardin and Alberto Velasco, Kristen Moore

Jacob takes his seat on the Inskin board
Inskin, which focuses on multiscreen display advertising, has added former Publicis Media EMEA CEO Iain Jacob to its board as a non-executive director. The appointment has been made with immediate effect.

Jacob brings more than 30 years of experience in founding, building, and running media and advertising businesses to the table. His knowledge specifically relates to digital and data-driven company transformation, while he has deep experience of startups, private, and listed media and advertising businesses – on both the buy and sell-side. He adds this non-executive director role to his roles as member of the digital advisory board at Save the Children UK and client council member EMEA at Facebook.

“I am very excited to be asked to join the Inskin board,” said Jacob. “Inskin has always been a very high quality, brand focused, brand safe and transparent media business. These are their founding principles; clients and the digital advertising market is increasingly demanding the high standards and accountability that Inskin lives and breathes.”

Beeswax appoints Endean as sales director
Programmatic buying platform Beeswax has hired Greg Endean as sales director in its London office as it looks to support an expanded demand for its services across Europe. He joins with an extensive knowledge of programmatic, which he will use to build on the partnerships that Beeswax has developed in Europe and continue expanding the company’s international presence.

Endean is the former managing director at Sociomantic, a Dunnhumby-owned demand side platform, where he was tasked with defining the market strategy and vision to align the business for success, while upholding the firm’s core values.

He said: “Beeswax is predicated on the industry requirements of full transparency, control and ownership, enabling us to offer one of the most comprehensive and flexible programmatic platforms on the market today. As a long-standing admirer of Beeswax, it’s incredibly exciting to join a team that represents such positive disruption within the programmatic space, and I look forward to being part of its international growth.”

Reardon drafted in to lead MiQ’s US operations
Sean Reardon has joined marketing intelligence firm MiQ, joining its executive team and becoming its CEO for the US. Reardon, who will take up the position in April, is tasked with expanding the company’s presence in the US by driving teams to innovate marketing intelligence solutions that bring personalisation at scale to clients through the region.

Reardon brings more than two decades worth of experience into the role and has knowhow within driving strategic vision, business transformation, organisational growth, and bottom-line results for clients and agencies. He is the former president & CEO of Publicis Groupe solution Roar, and current CEO of Zenith USA, MRY, and Moxie.

“I’m unbelievably excited to join MiQ, an organisation uniquely positioned and laser-focused on the delivery of meaningful business results for brands,” he said. “We do this every day through a sophisticated ensemble of data, technology and marketing solutions. It is our sole reason for being — a purpose I believe in and something I’m thrilled to be a part of.”

InVia Robotics hires Moore as chief marketing officer
California-based robotics company InVia Robotics has recruited Kristen Moore to its leadership team, naming her as chief marketing officer. Moore will partner with chief revenue officer Corwin Carson to integrate sales and marketing initiatives, while reporting to CEO and co-founder Lior Elazary.

Moore arrives with over 20 years of experience, most recently serving as chief marketing officer and head of eCommerce at LifeSeasons. Other previous experience includes a variety of leadership roles at Demand Media, FedEx, AT&T, and Lucent Technologies. The bulk of her experience is in marketing combined hardware and software-as-a-service solutions, as well as an understanding of the warehouse automation market through work in both eCommerce and logistics.

“Now more than ever before, businesses need an economical solution to increase warehouse productivity that fits easily into their existing operations and can quickly adapt to dynamic changes in their business,” said Moore. “I am excited to help our customers discover a robotics solution that takes their operations to a new level of efficiency and keeps their business growing.”

Vivaldi brings in new partners as it expands into Argentina
Vivaldi, a global strategy firm, has expanded its presence in Latin America with the appointment of Luis Gérardin and Alberto Velasco as partners. The pair are part of Vivaldi’s plans to use its Buenos Aires, Argentina base to develop the business in the entire Latin American region.

Gérardin provides over 25 years of operational, marketing and leadership experience at The Coca-Cola Company, most recently as marketing VP for the entire South Latin business unit, while Velasco was director of digital disruption for business growth acceleration at The Coco-Cola Company until recently and previously held marketing roles at Hyundai, Mazda, McDonald’s, and BellSouth Peru.

“We are excited to bring a fresh, holistic and integrated approach to marketing strategy and execution, so that companies can face the constant changes in trends, technologies and competition while tending to the urgencies and short-term demands of running a business in complex environments,” said Gérardin.

Velasco added: “We see Latin Americas potential and believe that we can help companies operating here to be global leaders in strategic thinking and execution and to grow at the speed of the most disruptive enterprises of today.”

Clicksco Group promotes several from within
One-to-one marketing specialist Clicksco Group has made a number of senior promotions across its data science, product, and commercial team, following a joint venture between its data management platform, Carbon, and media investment business National World.

David Snocken, former head of data and compliance, has become director of data and strategy at the company’s central London operations. Meanwhile, in the North East of England, head of data science and machine learning, Alistair McLean, has been promoted to chief technology officer. Head of product, Graham Morley and head of operations, Adam Paxton, each move into director roles respectively.

“These promotions have also enabled our junior team members to progress to the next stage of their careers, reaffirming our commitment to developing tech skills within the North East’s burgeoning digital ecosystem,” said Pete Danks, divisional CEO of Carbon.