Movers and Shakers: Merkle, Inskin Media, IRIS.TV, Footballco and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(L-R) Niyi Duro-Emanuel, Anna Forbes, Nancy Neumann Grey, Sarah Thorpe, Sarah Hiraki, Dan Conneally, David Barker, Huriyyah Dhanse

Merkle promotes Duro-Emanuel
Customer experience management company, Merkle has promoted Niyi Duro-Emanuel to the newly created role of Practice Lead of the UK Strategy team.

Duro-Emanuel joined Merkle via the Periscopix acquisition in 2015, now known as Merkle’s performance media practice area, and has been part of the business for over 11 years.

Duro-Emanuel initially joined Periscopix in the PPC team, helping to scale the practice to one of the largest and most highly regarded in the UK. Prior to joining the Solutions team 18 months ago, he led the client services team across Merkle’s Media and CX practice areas. He has also held a number of senior client leadership roles, spearheading the development of Merkle’s approach  acrosslarge integrated clients within media and analytics.

Inskin Media shakes up team 
Digital advertising specialists, Inskin Media has made another key appointment as it continues its global expansion, with Anna Forbes appointed as Chief Operating Officer.

Previously UK General Manager at The Trade Desk, Senior Director at Xandr and COO and Co-founder of Brainient, subsequently sold to Teads, Forbes has close to two decades’ experience at the bleeding edge of advertising technology, leading teams across Europe and the US. She has a track record of building start-ups and scale-ups in order to achieve their maximum potential ahead of acquisition or IPO.

Her wealth of commercial experience includes establishing the European hub of tech unicorn, The Trade Desk and she also served as the EMEA Sales Director at AppNexus, which was acquired by AT&T.

Holly Morrison has also been promoted to Insight Manager, in recognition of her work supporting Inskin’s commercial teams globally during lockdown; managing its suite of campaign-based research offerings around visual engagement and brand lift studies.P

rior to joining Inskin as Senior Insight Executive, Morrison was part of the insight team at Unruly and has specialist experience in research, analytics and engagement.

The news also follows the recent appointments of Dominic Tillson as Marketing Director, and Fiona Maynard as Commercial Manager.

IRIS.TV recruits Grey 
Video data platform, IRIS.TV has announced the appointment of Nancy Neumann Grey as Vice President of business development, data partnerships.

Before joining IRIS.TV, Grey served as Vice President of Sales at Visa, where she was responsible for driving the growth and adoption of various data product solutions allowing advertisers to better target, measure and understand their customers. She previously spent 10 years at eXelate (acquired by Nielsen), where she helped to build demand for and awareness of the eXelate data marketplace and the Nielsen Marketing Cloud Platform.

Thorpe joins Footballco 
Football content and media business, Footballco has appointed Sarah Thorpe as SVP of sales and partnerships.

Thorpe was former managing director for EMEA at the New York Times. Prior to this, she has held roles with CNBC, Forbes and began her career in investment banking at Credit Suisse.

Thorpe will be leading worldwide teams to grow and diversify revenue streams by deepening and broadening relationships with existing and new global clients, with a focus on creative content partnerships. announces new Creative Director 
Creative management platform, has announced the appointment of Sarah Hiraki as its Creative Director.

Prior to Ad-Lib, Sarah was at Revolut, where she led the creative concepting and copywriting for some out-of-the-box ideas for marketing a fintech brand to business customers, And in her role at global agency Essence, she concepted Project Pegasus for Google and The Guardian, which was aimed at deepening the link between context and personalization without using consumer data to drive relevant messaging.

abScent bolsters senior team
Smell disorder charity, abScent is to bolster its team with a range of senior, strategic hires.

Sarah Oakley joins as Executive Director responsible for marketing and strategic direction. Oakley was previously Head of National Programs at the Macular Society where she was responsible for the strategic development and delivery of services that provided information, support and practical advice to people affected by Macular disease. 

Angela Lathwell joins as Fundraising Manager responsible for developing a robust programme of corporate and individual donation. Lathwell is a seasoned fundraising professional previously at the Southampton Hospital Charity and The Gurka Welfare Trust.

Samba TV announces new promotions
Omniscreen advertising and analytics company, Samba TV has announced two key appointments based in the U.K.

David Barker has been promoted to Senior Vice President of Global Commercial Partnerships.

Having dedicated over 25 years to the advertising and media industry, Barker’s focus is to spearhead Samba TV’s commercial growth in international markets as well as to lead the global team created to deepen Samba TV relationships with the world’s largest advertising groups. 

In addition, Dan Conneally takes on the role of Vice President of Agency Solutions U.K.

With more than 15 years managing agency relationships, Conneally holds a wealth of experience for building successful strategies across brand segments and global markets.

Fresh Relevance appoints Vice President Customer 
Personalisation and design engine, Fresh Relevance has announced the appointment of Huriyyah Dhanse to the role of Vice President Customer.

Holding previous roles at IBM Silverpop and Lyris, Dhanse has over a decade of digital marketing experience and joined Fresh Relevance in 2015. As Head of Account Management, she has been instrumental in helping the company achieve its growth and a 98 per cent customer retention rate.

In the new role, Dhanse is responsible for the customer department that aligns the company’s expanding support, services, customer success and account management teams in the UK and US into a single entity, focused on helping brands achieve and exceed their commercial objectives.

AdImpact recruits Vice President of Product 
Ad intelligence SaaS company, AdImpact has announced that William Macauley has joined the company as the Vice President of Product.

Macauley brings over two decades of experience in product management in the business-to-business and business-to-consumer spaces. Macauley joins the company from Nielsen where he provides a comprehensive perspective to advertising analytics, delivering product and insights to customers. He is a veteran in geospatial datasets, demographics, marketing analytics, and software development.

Fluxx & magneticNorth hires Bailey 
Innovation and design powerhouse, Fluxx & magnetic North have appointed David Bailey as their new Executive Creative Director.

Bailey cut his teeth with renowned agency The Designers Republic, before establishing his own studio, Kiosk in 2005. For the past 7 years he has co-led the BBCs UX&D team – spearheading the development of its design framework, GEL, and building a strong collaborative culture among its 200+ team spread across multiple locations in the UK. 

KnowBe4 recruits Williams 
Security awareness training and simulated phishing platform, KnowBe4 has announced Michael Williams as its Chief Marketing Officer. 

Williams has nearly 30 years of business and tech experience, with more than 20 of those years specifically in marketing, where he has specialised in the areas of demand generation and brand development.

Previously, Williams was chief marketing officer for D2iQ where he led a successful re-branding effort, including a new corporate identity, company strategy, message and product suite. As chief marketing officer for Symantec, he led the marketing transformation of one of the world’s leading cybersecurity companies, re-establishing thought leadership within the industry and developing a world-class demand generation capability. 

GBI appoints new CCO and CFO 
Global cloud, connectivity and content enabler, Gulf Bridge International has announced it has appointed two new senior hires. Brendan Press joins as Chief Commercial Officer, and Karl Erik Broten as Chief Financial Officer.

Press has over 20 years’ experience in telecommunications across sales and business development, marketing and customer service. He joins from Orange Business Services and prior to this, was VP, UAE Global Services at Etisalat, UAE.

Broten previously worked for the Telenor Group for 23 years in various finance functions, 16 of which he was CFO, across six different markets in Europe and Asia. Most recently he was CFO for Digi Telecommunications in Malaysia, and for Grameenphone Ltd in Bangladesh.

Ve Global brings in Straw 
eCommerce provider, Ve Global has hired John Straw as Non-Executive Director. 

An early stage martech investor and founder of multiple technology startups, Straw brings over 30 years of experience in IT and marketing to Ve Global at a time of significant growth and transformation for the business.

Alongside his own entrepreneurial accolades, which include four consecutive exits and three institutional fundraises, Straw currently serves as a Senior Advisor at McKinsey and Co. Prior to this, he was the Chairman of Thomas Cook’s Digital Advisory Board, where he led the global travel brand’s digital transformation.

Whalen moves to Alfi 
DOOH software company, Alfi has announced the appointment of Christopher Whalen as Vice President of National Sales.

Prior to joining Alfi, Whalen served as the Vice President of National Sales for Starlite Media, a leading shopper marketing and out of home advertising company. Before that, he developed and executed revenue-generating growth strategies at leading DOOH companies such as JCDecaux, Vector Media, and Westfield Media Group.

Two Nil Holdings announces new hires 
Global marketing services network, Two Nil Holdings has announced the promotion of Bob Rafeedie as Chief Technology Officer.

Joining his team are Andy Calver as Vice President, Marketing Sciences and Robert Bowron as Senior Director, Data Science.

Previous to this promotion, Rafeedie was SVP Technology and Product Development. In the CTO role, Rafeedie will be responsible for the continued focus on product development to power automated MMM, creative analysis benchmarking, and integrated video attribution and optimization.

Prior to joining the TNH team, Calver co-founded Marlin Truett Data Solutions, a data analytics consultancy providing Business Intelligence and Data Analytics. In his current role as VP, Marketing Sciences, Calver will be responsible for ensuring data onboarding, validation, project management, and visualization for TNH’s business units.

As Senior Director of Data Science, Robert Bowron will be working closely with Rafeedie and Calver by developing the data science and data analyst teams. Prior to TNH, Bowron was the Lead Data Scientist at Safe Auto Insurance.

Potato recruits Dowden-Brown
Digital product studio, Potato has hired Dan Dowden-Brown as Delivery Director for its US operation.

Dowden-Brown joins from AKQA Los Angeles where he was delivery director and part of the senior leadership team for 5 years. He brings a wealth of client experience, having worked extensively with clients including Nike, Beats by Dre, Ford Motor Company and Johnson & Johnson. Prior to this he worked at
agencies including Wunderman.

Team Eleven announces Strategy Director 
Strategy agency, Team Eleven has strengthened its senior team by appointing Jo Vaughan as Strategy Director.

Previously a Brand Director at Procter & Gamble, Vaughan has more than 20 years’ experience in FMCG, working across P&G brands in Europe, North America and Asia.  She also has extensive experience in media planning and was P&G’s Head of Media before joining Team Eleven.