Movers and Shakers: Shutterstock, Total Media Solutions, BigChange and more

Gabby Fernie

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

Movers and Shakers April 7th
(L-R) Meeckel Beecher, Steve Myslinski, Nick Gregory

Beecher to head up diversity at Shutterstock
Shutterstock, the global marketplace for videos, images and music, has introduced Meeckel Beecher to its team as Head of Diversity, Equity and Inclusion.

In this position, Meeckel will advance Shutterstock's global DEI strategy, to ensure the brand and product offerings are diverse and representative of its people, and of the communities Shutterstock services globally.

A well-respected thought leader across social impact, diversity and inclusivity, Meeckel brings over a decade of extensive experience to this role. 

"In light of the events of the past year, upholding values of diversity, inclusivity, representation and respect, have never been more important, nor more urgent," said Beecher. "I am honoured to be joining Shutterstock, a company that keeps these principles at the forefront of everything they do, and I look forward to amplifying and executing the DEI strategy to ensure we build meaningful connections with our customers and employees on a global scale."

Myslinski takes up sales role at Total Media Solutions 
Total Media Solutions, an advertising technology solutions provider that helps publishers manage their revenue and create value-added experiences for users, has appointed Steve Myslinski as Senior Director of Sales and Business Development EMEA. 

Aviad Rave, Chief Business Officer said: “We are heavily investing in expanding the business to new and growing markets with an innovative offering that will meet publishers’ needs in the complex world of programmatic media management. Steve’s vast publisher and advertising technology experience, combined with his sales management credentials, will play a vital role in helping us realise our ambitious growth plans for the EMEA region. We’re delighted to have him on board.”

Myslinski said: “Total Media Solutions knows how to help publishers achieve their revenue goals by maximising the full potential of Google’s platform - they’ve been doing it for 16 years. I’m really looking forward to taking the company’s proposition into a new territory helping EMEA publishers to manage their ad revenue whilst creating value-added experiences for their users.”

Gregory makes a BigChange 
BigChange, a mobile workforce management technology company, has appointed Nick Gregory as its new Chief Marketing Officer.

Gregory joins BigChange from IRIS Software Group, and is tasked with expanding BigChange’s marketing team and accelerating growth for the company in the UK, US, continental Europe and Asia Pacific.

He said: “BigChange is an incredibly exciting company, with disruptive technology and enormous potential. I’m looking forward immensely to working with Martin Port and the rest of the team to help accelerate the growth and expansion of the business.”

Integrate announces Chief Product Officer
Aaron Mahimainathan has joined B2B demand marketing firm Integrate as Chief Product Officer. Mahimainathan has over 20 years of B2B product leadership experience and most recently served as the Chief Product Officer at mobile app insights and analytics company, App Annie.

In his new role, Mahimainathan will lead the company’s product vision, strategy, and roadmap, driving continued value and usability to Integrate’s customers.

Jeremy Bloom, CEO and founder of Integrate said: “We are thrilled to welcome Aaron to the Integrate family. With his proven track record leading customer-centric product development, product management and product platform strategy, Aaron will help us ensure that Integrate delivers upon the promise of Precision Demand Marketing.”

Fingerpaint appoints Chief People Officer 
Fingerpaint, a full-service health and wellness marketing agency has appointed Jeralyn Mastroianni as their new Chief People Officer. 

Mastroianni comes to Fingerpaint with nearly 20 years of experience in building talent strategy and leading change in growth and acquisition environments. She most recently served as the Head of HR for Isobar US and Senior Vice President of Talent at Dentsu. Prior to her time at Dentsu, she held human resources positions at worldwide corporations, including Citigroup and Deloitte Consulting.  

“It is an extraordinarily exciting time to be joining Fingerpaint,” said Mastroianni. “The agency’s rapid growth is just as impressive as its steadfast commitment to cultivating a people-first culture, which is one of the differentiators that led me to Fingerpaint.”