The Future of Mobile

Movers and Shakers: Snap, Sesame Workshop, Bauer Media Audio UK and more

David Murphy

The mobile and digital marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our monthly round-up of the hottest hires in the industry…

(Clockwise from top left): Leila Woodington, Samantha Maltin, Ben Cooper, Richard Cable, Charley Sutton, Philip Gale

Woodington to lead EMEA business marketing at Snap
Snap has hired Leila Woodington as Director of Business Marketing for EMEA. She will be based in London, reporting to Doug Frisbie, Vice President of Global Business Marketing.

In this newly created position, Woodington will lead all marketing activities for advertisers and agencies across Europe and the Middle East. She will also play an active role in marketing to consumers and small businesses.  

She previously spent more than 10 years at Facebook, most recently leading business marketing efforts across Northern Europe. Prior to this, she spent almost six years at PayPal. 

This is the latest in a series of senior EMEA appointments at Snapchat, following the recruitment of Laura Clare to the newly-created role of Senior Director of Communications for EMEA, and Jed Hallam, who recently joined Snap’s Creative Strategy team as EMEA Head of Comms Planning. 

Woodington said: “I have long admired Snap's heritage of creativity and innovation and couldn't be more thrilled to be joining the team. Marketing has a key role to play in accelerating Snap's growth in EMEA and I'm excited to bring my passion for creative storytelling and building high-performing teams to the region."

Sesame Workshop hands new responsibilities to Maltin
Sesame Workshop, the non-profit media and educational organization behind Sesame Street, has promoted Samantha Maltin to the role of Executive Vice President and Chief Marketing Officer, expanding her responsibilities to include strategic communications, events, and archives, while she retains her CMO portfolio. Reporting to Workshop President Sherrie Westin, Maltin will continue to elevate the organization’s brand, mission, and IP to drive growth through impact and revenue.

Under Maltin’s leadership, Sesame Workshop has significantly built out data strategy and infrastructure capabilities, advanced audience development and operations functions including an expanded social footprint, and grown its brand creative. She developed a new global Sesame Street aesthetic in the wake of the iconic show’s 50th anniversary, to unify and elevate the brand across platforms around the world.

Prior to Sesame Workshop, Maltin was a partner at Known (formerly Schireson Associates), where she led brand marketing and new business development for media and consumer product clients. Before that, she spent four years with A+E Networks as an SVP and Head of Marketing for the History Channel and H2, and 15 years at Viacom/Nickelodeon in senior domestic and international roles across the organization.

She said: “My passion is in creating compelling stories and narratives that invite, engage, and move audiences,” said Maltin. “I am honored to be able to do just that as a steward of this incredible global brand that continues to have such a deep impact on children and families around the world.”

Bauer Media Audio UK announces senior leadership changes following rebrand
Following its recent rebrand from Bauer Radio UK, Bauer Media Audio UK has announced a number of changes to its senior leadership team, designed to support its strategic transformation from a predominantly live radio business to an audio business, with broadcast radio complemented by on-demand content.

Ben Cooper who joined Bauer last year from the BBC, becomes Chief Content & Music Officer, bringing together for the first time under one leader all content production and music output across all platforms. Bauer said this new united content structure will enable more effective collaboration with partners in the music industry and the ability to leverage content across the group’s UK and European Audio portfolio.

Graham Bryce becomes Chief Operating Officer (COO), responsible for the vision and the pace in Bauer Media Audio UK’s delivery of its growth plans.  His role will focus on bringing together the trinity of differentiated on demand content, pioneering technology to bring Bauer’s brands even closer to consumers, and innovative commercial solutions.

Steve Parkinson, becomes Chief Strategic Partnerships and Events Officer, responsible for the creation and delivery of a new events and experiential business to build on the emotional connection between Bauer’s brands and their consumers, and will create and develop long term strategic relationships with commercial partners, in turn forming greater and jointly rewarding value from Bauer Media Audio as a whole.

Anne-Marie Lavan becomes Chief Marketing Officer (CMO) responsible for the delivery of consumer insights informing brand development, new product development and consumer marketing and communications strategy. And Peter Davies becomes Chief of Staff, focused on strategic planning and actions to enable the business to deliver on its ambition.

Dee Ford CBE, Group Managing Director for Bauer Media Audio UK said: “We are passionate about making our listeners’ lives sound better, whether that be through live radio, or through exciting new formats and experiences. The audio landscape is changing at a rapid pace and we see so much opportunity to develop differentiated creative audio products, grow audiences and offer access to valuable audiences for advertisers. Graham, Ben, Steve, Anne-Marie and Peter bring outstanding experience, passion and determination to support our transformation of Bauer Media Audio UK from radio into the exciting wider world of audio.”

Tastemade hires Hawes to develop ad offering
Food, Travel, and Home & Design content company Tastemade has hired
established content producer, media and marketing executive and storyteller Al Hawes as Head of Partner Experience & Operations. Hawes has more than 20 years of experience in both media and branded content. In his new role, he will focus on accelerating Tastmade’s advertising business via the leadership of a new, cross-functional team tasked with developing creative advertising solutions and delivering best-in-class execution and service for brand partners.

Previously, Hawes oversaw Starcom USA’s content practice where he worked to bring innovative content ideas, partnerships, and activations to Starcom’s roster of clients including Lowe’s, Kellogg’s, and Beam Suntory. Previously, he held the role of Executive Director at The Content Collective, Omnicom Media Group’s entertainment and content division. Hawes has extensive experience across many notable organizations including LiquidThread, The Onion, and Fusion Media Group. Hawes’ expertise lies in the areas of technology and retail, where he has gained vast experience in everything from product placement to short-form content to developing original television series IP for global distribution. 

“We are delighted to welcome Al to Tastemade; he brings a breadth of knowledge and deep expertise in leading teams and operations, building partnerships, and creative storytelling across a range of industries,” said Tastemade’s Head of Sales and Brand Partnerships, Jeff Imberman. “As the worlds of social, streaming, and commerce converge, Al's experience is more relevant than ever. Our team is excited to leverage his incredible experience to develop the next generation of innovative, client-focused solutions and partnerships.”

Ogilvy promotes Messiaen
Ogilvy has named
Ben Messiaen as Chief Client Officer for EMEA. Messiaen started out at Ogilvy Brussels and then Ogilvy Paris where he has worked for the last 15 years, initially on IBM Europe; and, more recently on Mondelez. Also a key part of the Ogilvy Paris management team as its Chief Growth Officer, Messiaen brings with him an optimistic and collaborative approach to everything he does. 

He will report to
Ogilvy EMEA CEO, Paul O’Donnell and John Dunleavy, Global Chief Client Officer. He will remain based in Paris and will continue to serve on the Mondelez account team and as a member of the Ogilvy Paris management team.  

O’Donnell said: “Throughout his career at Ogilvy, Ben has effectively galvanized teams to drive transformative ideas that create impact. He brings to this role extensive experience using the full spectrum of Ogilvy’s capabilities to generate value for our clients, especially as they continue navigating an ever-changing landscape.”

Cable to head up MediaBrands content division
IPG Mediabrands has appointed Richard Cable to the role of Head of Mediabrands Content Studio (MBCS) UK & Ireland. MBCS is the group’s content offering, leveraging the power of data and media expertise to build content experiences within Mediabrands agencies – UM, Initiative, Reprise, Rapport, MAGNA and Orion – around the world.

Cable was previously Executive Creative Director at Tribal Worldwide London and, prior to that, was Editorial Director at BBH London. He began his career at GQ before joining the BBC, first as a journalist and later as Executive Producer, heading up BBC Specialist Factual Online. He brings over 20 years of creative experience as an award-winning editor, writer, documentary maker and digital production specialist.

He will report to Richard Morris, Mediabrands UK & Ireland CEO, and Brendan Gaul, Global Chief Content Officer. Morris said: “We are seeing more and more clients gravitating towards integrated content and activation solutions. This is unsurprising given the surge in performance you can deliver when addressable media meets bespoke, adapted content. Brilliance comes from the marriage of data, technology and creativity, so I am thrilled Richard will lead MBCS, bringing creative excellence to the content we produce for our clients.”

Sutton to head up development at Jungle Studio
Jungle Creations has appointed Charley Sutton as Head of Development of Jungle Studio, its original programming and branded content division. She will oversee the development of premium social-first content formats for its portfolio of media brands. 

Working closely with Jungle Studios’ Head of Branded Creative, Molly Tappin, and Head of Social Programming, Adam Park, Sutton will be responsible for developing the editorial slate for Jungle’s media brands  VT, Twisted, Four Nine, Level Fitness, Craft Factory and Lovimals, which collectively have over 125m followers across social platforms. Sutton will develop content formats that will live across a range of platforms including Facebook, Instagram and YouTube, with a central focus on Jungle’s rapidly-growing Snapchat programming. 

Launched in January and led by Programming Director, Katie Horswell, Jungle Studios is Jungle’s hub of creative solutions and production, creating original content series for Jungle’s media brands. Jungle Studios’ team also offers client services across creative, strategy and production and since launching, has produced campaigns for brands including Mars Wrigley, Fruitella, Oreo, and Pace Foods.

Formerly Series Producer at Barcroft Studios, Sutton oversaw the launch of new shows, leading series development, casting, production, edits and publishing. Prior to this, as Barcroft's Deputy Head of Editorial, Sutton was integral to launching two of the company's biggest shows, ‘Love Don't Judge’ and ‘Brand New Me’.

She said: “I'm thrilled to be joining the talented team at Jungle. It’s inspiring how they’ve continually found new and innovative ways to connect their wildly popular media brands with global audiences through quality digital content. This feels like a progressive time in the company's growth and I'm looking forward to playing a part in taking it to the next level.”

PubMatic open Madrid office and hires two senior execs to run it
Sell-side platform PubMatic had added a Madrid office to its established EMEA offices in London, Milan, Munich, Hamburg, Stockholm and Amsterdam. It has fired Miguel Fernandez-Gil as Director, Publisher Development, Southern Europe and MENA; and Gadea Rodriguez Fernandez as Associate Director, Advertiser Solutions PubMatic, to run and grow the Spanish operation.

Rodriguez Fernandez said: “Joining PubMatic enables me to continue to evangelise digital marketing and develop new, innovative media and audience products for local buyers. Some of PubMatic’s biggest strengths are its local publisher and data partners, as well as its innovative approach to audience addressability with the product suite that enables brands and publishers to rethink data-driven advertising, while placing consumer privacy and consent at the heart of their strategy.”

InMobi hooks Gale as
Head of Agency Development
Philip Gale has joined InMobi as Head of Agency Development, where he will report to Andy Powell, InMobi’s Vice President and Managing Director for EMEA. 

Gale has experience managing large international teams spanning commercial, advertising operations, and go-to-market strategies. He brings a track record of identifying and implementing new technologies to boost business performance, drive efficiencies and expose new revenue opportunities.

Prior to InMobi, he was Director of Programmatic Partnerships at Publicis Media, and before that, he was with Odyssey Mobile Marketing, a mobile advertising startup that was acquired by Phunware in 2014. Gale re-located to California to join the Phunware leadership team, before seeing them through a successful initial public offering in 2018.

“InMobi has long been known for innovation in ad technology, for being a fast mover well ahead of the latest industry trends,” he said. “I am especially happy to be joining the company right now, at a critical time in its growth into a world-leading business.”

Inskin hires four
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made a number of key appointments across its client success and publisher services teams.

Jessica Rosevear has been appointed as Associate Director, Supply in the publisher services team, alongside another new hire, Chika Okpara, who has been hired as Publisher Services Executive. 

Rosevear previously worked for Inskin Media for over seven years, prior to a stint running a small business. Okpara will work alongside her and is tasked with discovering new opportunities for growth and maintaining relationships among the team’s existing publisher base, having recently been working at Xandr.

Ben Wignall joins Inskin as Senior Director of Client Services in the UK, starting in November. He brings with him over a decade of experience in media, expertise in digital strategy and a consultative approach. Previously Data Strategy Director at media agency, Initiative, before moving through the ranks to Client Services Director at The Exchange Lab, he will be focusing on streamlining internal processes, building out Inskin Media’s data offering, and overseeing the success of campaign lifecycles.

Additionally Inskin has hired Gurdeep Bhaker as a Client Success Manager. Prior to this, she was Head of Delivery at Brand Advance Group, and a campaign manager at Silver Bullet.

“We are delighted to have this range of talent join us, to help us in our mission to improve the effectiveness of digital advertising,” said Inskin CRO, Anna Forbes. “These individuals each bring with them energy, dynamism and industry experience and will help us immeasurably as we continue to help publishers and brands turbocharge the effectiveness of digital campaigns.  

Inskin Media partners with 260 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 2,000 premium websites, globally.

McCallion takes up CMO role at GumGum
Technology and media company GumGum has hired Erin McCallion as its global Chief Marketing Officer. McCallion will lead GumGum’s global marketing and communications efforts as the company focuses on continued international expansion and growth. GumGum said it is seeing rapid growth and growing interest as the industry starts to embrace contextual as a primary targeting option.

McCallion brings 20 years of experience to the role, having developed successful brand strategy, communications and go-to-market initiatives for ad tech companies and traditional and digital publishing organisations. Prior to joining GumGum, she served in marketing executive leadership roles at Outbrain, Mediaocean, and Invision. In her most recent role at Outbrain, she oversaw the successful execution of the company’s IPO.

“We are thrilled to welcome Erin onboard to lead our global marketing efforts as we enter the next exciting phase for GumGum,” said CEO Phil Schraeder. “Erin’s exceptional track record in building high-performing global marketing organisations and expertise in positioning companies for growth stages such as IPOs will be essential as GumGum continues to lead the contextual and high-impact media space.”

Magalon to head up publisher sales at Ogury
Ogury, which styles itself as “the personified advertising company”, has appointment Fabien Magalon as Chief Publisher Sales Officer. In this role, he will be responsible for setting the global supply strategy, leading Ogury’s international publishing team and influencing publishers’ product development. 

Over the course of his career, Magalon has held several prominent positions at large tech companies, including several key EMEA positions at Microsoft and Facebook. He also launched the French office for The Rubicon Project, where he led publisher development from 2010 to 2012. He went on to become the Managing Director of the first programmatic marketplace in France, La Place Media, until 2015, and in 2017, he launched a leading publisher-owned media and data platform in France, Alliance Gravity Data Media.

He said: “I am humbled to have the opportunity to join an advanced adtech company like Ogury which is led by a talented team. “It’s such an interesting time for the industry as it experiences a seismic shift driven by the need for privacy – something which Ogury was built on.    

Brave Bison hires Dover as COO
Buster Dover has joined Brave Bison as Group COO. Formerly MD of Zinc Network and MullenLowe, Dover has worked in the creative industries since the late 1990s. His career has spanned advertising, digital and social change agencies, from small independents to large network groups. He will lead Brave Bison’s current transformation, which has seen the acquisition of Greenlight Digital & Commerce to bring digital marketing expertise to Brave Bison’s current network.

Hannah Kimuyu has also today been promoted to Managing Director of Greenlight Digital. Formerly Director of Paid Media, Data & Analytics at the business, she will lead on performance channels, including paid media and SEO within the new proposition, using her knowledge of the Greenlight business and digital space to leverage new opportunities for present and future clients. Her appointment also heralds a new, more integrated way of working with existing clients, with paid and earned media sitting under the same senior management channels for the first time in the business’s history.

All other senior management across both businesses will remain, with Oli and Theo Green leading as Brave Bison’s Executive Chairman and Chief Growth Officer respectively, while Kevin Murray continues as Managing Director of Greenlight Commerce. Andreas Pouros, previous CEO of Greenlight Digital, and Warren Cowan, previous Chairman of Greenlight Digital & Commerce, remain as shareholders within the businesses.

Dover said: “The COO role at Brave Bison represents a unique opportunity to apply so many aspects of what I have learnt over my career in a fast moving, entrepreneurial organisation. The constantly evolving nature of digital communications and technology presents so many possibilities for our client’s businesses as well as our own. I am looking forward to working with the significant breadth of talent within the group to deliver some fantastic results.”

Fishbrain hires Granberg as its COO
Fishbrain, the app, social network, and platform for people who love fishing, has today appointed Stina Granberg to the role of Chief Operating Officer. Granberg joins from Swedish fintech Bambora, where she was COO. Prior to entering the fintech world, Granberg spent time in a number of roles in retail, focussing on customer, process and business development.

Granberg said: “Fishbrain is the definitive Nordic startup success story and I am so happy to join the company at this exciting juncture. I have always been impressed by the continued success of the company, as Fishbrain is always going from strength to strength, and I am looking forward to getting stuck in and contributing to its growth and future progress. I am especially excited about getting to know the Fishbrain community – 13 million and counting – as the company widens its offering.”

Fishbrain has over 13m users worldwide and over 350 brands on its fishing gear marketplace. It aims to make fishing more accessible, and to level the playing field for the growing numbers of women, minorities, and young people looking to take up the sport.

TMW taps Garside for new business role
Integrated agency TMW Unlimited has hired Steve Garside as Divisional Head of New Business and Marketing. Garside joins from MRM, where he was Head of New Business & Marketing.

Reporting to CEO and head of Unlimited’s Marketing Division, Chris Mellish, Garside will be responsible for bolstering the agency’s new business and marketing efforts across its offices in London, Bristol and Reading.

Over his four years at MRM, Garside led new business resulting in three record-breaking years of growth between 2018 and 2020, adding over 50 new clients to the agency’s roster, including British Land, Three Mobile, Macmillan, Subway and Halfords.

Prior to his role at MRM, Garside was New Business Director at VCCP, leading business development across social, CRM and retail advertising. Before joining VCCP, he was at Kitcatt Nohr, where he was Head of New Business and Marketing.

Garside said: “The opportunity to work with Chris and the team at TMW Unlimited was just too good to not drive head-first into. The breadth and quality of the agency’s offering across the UK is something I can’t wait to shout about – you can probably guess that I’m very excited. I look forward to getting stuck in with the hugely talented people across the agency, and help some new brands create ideas that move people.”

Adtonos hires Cranwell to grow UK sales
Programmatic audio ad network AdTonos has appointed Paul Cranwell as Senior VP of Strategic Partnership to support the global growth of sales, with a primary focus on the UK.

Cranwell is a partnerships and business development specialist with over 25 years leading teams in digital, traditional media and advertising in both media owner and marketing agency positions. His relationship development experience is both global and UK-based, focusing on sales development, marketing and operations, and spanning digital enterprise, media, advertising, commercial radio, advertising agency and eCommerce. He has launched personal and company-owned start-ups and also led corporate teams, which has given him a great understanding of the differences and cultural challenges faced within each.

His track record includes Director positions with some of the UK's leading radio stations in key markets such as Manchester, Birmingham and Nottingham as well as one of the UK's leading audio agencies, RadioWorks/Maple Street Studios. He joins us from tech start-up 2mee.

AdTonos works with online audio publishers and advertisers to deliver effective advertising solutions. Cranwell will strengthen AdTonos’ network of business partners and publishers so the company can meet the increasing demand for effective, measurable tools within digital audio advertising and seamlessly connect brands with online radio publishers to utilise the interactive nature of audio. 

Adtonos CEO and Founder Micha? Marcinik said: “Building long-term relationships with well-renowned publishers need a special approach. That means not only delivering the promise and working together to plan new features but all of this has to be done in the most professional manner. I am confident that Paul Cranwell, with his extraordinary audio industry experience, is just the best fit for our VP of Strategic Partnerships position and I am very happy to welcome him on board.”