Movers and Shakers: SpotX, Trov, The Trade Desk and More

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of whos joined which company, and what theyre doing there.

Movers & Shakers 8 sep 16
From left to right: Sam Wilson, Glenn Manoff, Mark Kirschner,

Wilson hired to enhance SpotX  monetisation offering
Video platform SpotX has hired Sam Wilson as director, business development. He will be responsible for enhancing SpotX’s OTT monetisation offering for publishers and broadcasters seeking to benefit from the growth of programmatic advertising. This will include Private Marketplaces and Curated Marketplaces for video and mobile video advertising, as well strategies for connected TV and linear TV revenue. Wilson joins SpotX from Brightcove, where he spent three years as director of media business developmen

Mannof takes communications and brand role at Trustpilot
Global online reviews platform Trustpilot has appointed appointment Glenn Manoff to the role of senior VP of communications and brand, where he will drive the company’s communications and brand strategy.

Manoff was previously director of communications, social business and sustainability at O2, where he was involved in the launch of The O2 and the Think Big program. Most recently he led the communications and culture integration for the BT and EE deal. He has previously served as group director of corporate affairs at Camelot; and MD of iRights.

“Glenn’s background and expertise in corporate communications and brand marketing will prove invaluable for Trustpilot as a platform linking businesses to customers,” said Trustpilot CEO and founder, Peter Holten Mühlmann. “His experience working with big brands as well as start-ups will be of great support to our strategy of establishing reviews as the trust currency of the digital economy.”

Kirschner trades up
Ad tech platform The Trade Desk has hired Mark Kirschner as its chief marketing officer (CMO). Kirschner, who most recently served as CMO for eBay Enterprise, will lead The Trade Desks worldwide marketing strategy.

“As The Trade Desk continues to grow and expand our programmatic inventory into new channels, I am confident Marks leadership will stage our clients and the organization for our greatest global successes yet,” said The Trade Desk CEO Jeff Green. “Mark has achieved many remarkable milestones over his career.”

Most recently, as CMO at eBay Enterprise, Kirschner successfully delivered tens of thousands of business leads, built out analyst and media relations, and rolled out new brand architecture to simplify a complex portfolio of products and solutions.

Before eBay Enterprise, Kirschner spent eight years as CMO at Rakuten and one of its subsidiaries, leading the global marketing team and executing strategies that increased the client base year-over-year. Previously, he held marketing leadership roles for the past two decades at companies including Scholastic Internet Group, MTV, Paramount Interactive and NEC Technologies

Sands heads to Trov
On-demand insurance platform Trov has hired Neil Sands as its head of global partnerships. In his role at Trov, Sands will be responsible for the expansion of the company’s non-insurance partner ecosystem, creating engagement with points of sale (POS), as well as developing other types of retail and brand partnerships. Sands was previously at Salesforce, where he oversaw the expansion of the company’s enterprise innovation team Ignite, during which time Salesforce won Forbes’ Most Innovative Company four years running, working exclusively with Fortune 500 companies.

“The word ‘disruptive’ is overused these days, being applied to things that are far from game-changers, but it is clear that Trov is genuinely revolutionizing how people engage with insurance and beyond that, the things that are important to them,” said Sands. “I’m joining an amazing team at an exciting, pivotal stage in the Trov story.”

Wilcox takes Beamfly CSO role
Nick Wilcox, CEO of ETI Software Solutions’ UK subsidiary, ETL, has been appointed chief strategy officer (CSO) for ETI’s Beamfly platform, which connects “anything to anywhere”. In the role, Wilcox will be actively promoting Beamfly in the IoT community, building relationships with partners, and helping to identify major prospective customers.

“The IoT phenomenon is disrupting the telecommunications industry as we know it, and Beamfly, ETI’s end-to-end device management platform, is a proven and deployed solution that can help companies in multiple industries, profit from the IoT,” said Wilcox. “Our focus is on monetizing the IoT.”

In the coming months, Wilcox will be seeking out major service providers and technology manufacturers that stand to benefit from a comprehensive end-to-end solution for IoT- and M2M-related business issues.

True North hires two
Research firm True North Market Insights has added Jason Jacobson and Michelle Seidl to its team as vice president and project manager respectively.

Jacobson has an extensive background in global research for major Fortune 100 firms. For nearly 20 years, he has provided in-depth and meaningful insights to clients across a broad range of industries, with particular experience in consumer packaged goods, financial services, and technology.

Seidl is a seasoned research professional with marketing and analytics expertise, and in-depth knowledge of database marketing and data mining principles and practices. sHE has 13 years of experience in the financial services industry, with the majority of that time spent with TD Ameritrade in market research and analytics roles. Based in Omaha, Seidls role at True North encompasses project management, study execution, analysis and reporting.