Movers and Shakers: Sublime, Channel 4, Yolt, Programmai, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Clockwise from top left) Emir Teffaha, Cristel Lee Leed, Joost van Heesbeen, Frédéric-Charles Petit, Graham Fairweather, James Clifton

Teffaha promoted to UK MD at Sublime
High-impact advertising marketplace Sublime has appointed Emir Teffaha as UK managing director. He will be joined by Eddie Boyle as commercial director and Lucy Zakrzewska as head of publishers.

Teffaha joined Sublime as account director when he launched its London office in 2014. He has more than 15 years’ experience in the advertising industry, having previously worked for financial, lifestyle, and political publishers. In his new role, he will be responsible for developing strategic partnerships to build the company’s extensive network of brands and publishers.

“I’m thrilled to have the opportunity to increase Sublime’s impact in the UK market,” said Teffaha. “Lucy’s addition to the team and Eddie’s promotion are key pillars in Sublime’s journey to be a premium branding platform. I look forward to working with the new team and continuing to drive Sublime’s success in the market.”

Similar to Teffaha, Boyle joined Sublime in 2015 as account director from adQuota, a Scandinavian mobile ad firm. He will now work alongside Teffaha to identify new opportunities and expand Sublime’s reach.

Meanwhile, Zakrzewska joins the company from Collective, where she was responsible for overseeing global and UK publisher relationships. At Sublime, she will focus on forming strategic premium partnerships to scale Sublime’s reach across desktop and mobile formats.

“I’m excited to be joining such a dynamic and creative company at the forefront of digital advertising,” said Zakrzewska. “I look forward to growing and strengthening Sublime’s relationships with premium publishers in the UK market.”

Channel 4 brings in Cameron as CPO
Dave Cameron has been announced as Channel 4’s chief product officer, officially taking up the role on 13 May. The new role, which will report into chief commercial officer Jonathan Allan, will lead responsibility for the All 4 product and All 4 systems delivery.

Cameron will attend executive group meetings and will work with execs across the business to set digital product strategy and develop Channel 4’s digital capabilities. 

He is currently director of TV experience at Sky, where he has been part of the leadership team responsible for the product roadmaps of Sky Q, Sky+ and Sky Store, the launch of Sky Soundbox and the design and launch of voice services on Sky Q.  Prior to this role, he was deputy head of Sky Sports Digital, delivering Sky Sports’ first generation of native mobile apps on iOS and Android. He started his career as a developer with British Airways.

“Channel 4 has a long track record of creative and commercial innovation and I’m thrilled to be working with Alex [Wall], Jonathan [Allan], Ian [Katz], Keith [Underwood] and teams across the business to ensure its digital product development continues to be an industry leader,” said Cameron.

Leed arrives at Yolt to head up marketing
Yolt, a third-party provider of open banking technology, has hired Cristel Lee Leed as chief marketing officer. The hire coincides with Pauline Van Brakel’s change of position to chief product officer.

Leed will be responsible for leading the Yolt’s growth in key global consumer markets by overseeing the strategic planning, development and execution of Yolt’s marketing and customer initiatives for all its B2C and B2B activities.

She joins from Nutmeg, where she was interim chief marketing officer, and brings over 15 years of global marketing experience, having led successful brand launches, scale up’s and transformational marketing efforts on executive teams for high profile brands such as WWF, giffgaff,, Virgin and Centrica Telecoms.

“Cristel and Pauline’s appointments, coupled with other Executive role changes, reflect our greater ambition to give everyone the power to be smart with their money and I am very excited to work with such a talented team,” said Frank Jan Risseeuw, Yolt CEO.

Programmai picks Van Heesbeen to lead product
Predictive marketing platform Programmai has appointed Joost van Heesbeen as head of product in its London office to lead the expansion of their product & services.

Van Heesbeen’s experience in ad tech stretches back five years, working with MiQ and Nielsen he helped grow their product and programmatic trade desks.

“The potential of Programmai’s predictive marketing platform is huge. Take advertising as one example, most brands & retailers optimise for creative or bidding decisions. With Programmai, you get away from using one or two data points, as it learns from a vast set of complex interactions in client data. This produces audiences to acquire & retain customers with great efficiency. Incrementality has been talked about for some time now, but no one has tried to tackle it head on. Programmai is doing just that,” said Van Heesbeen.

“I was initially attracted to Programmai as a contractor to set up the Client Success division. Interacting with our clients it became clear we could build on our value proposition by creating a UI for them as well as putting more focus on the incrementality of our models. Having worked with the highly talented and experienced team since January, I see a big bright future for us.”

Clifton becomes CEO of TMMG
The Mission Marketing Group (TMMG), a marketing communications and advertising group, has appointed James Clifton as group CEO with immediate effect.

The newly created role will see Clifton take responsibility for leading and building TMMG’s brand throughout its next phase of growth and delivering sustainable shareholder value. Working closely with TMMG’s agency heads, Clifton will drive and facilitate strategies for growth across the Group, including further cross-agency collaboration, while continuing the development of the Group’s extensive range of specialisms and skills.

Clifton joined TMMG board in 2012, when his BigDog Agency was acquired by the Group. Most recently, he was appointed chair of TMMG’s integrated agencies business unit in addition to his role as CEO of the Group’s IIoT asset tracking business, Pathfindr.

“It is well documented that we are in uncertain times, especially in the Advertising industry. But while other Groups have been struggling, 2018 saw TMMG deliver its eighth consecutive year of growth,” said Clifton. “Thanks to our unique proposition and quality of talent I believe we have the opportunity to significantly increase in size, reach and capability in the coming years.”

WorkMobile promotes Fairweather
Graham Fairweather has been promoted to client services manager at data capture specialist WorkMobile. Having worked at Workmobile for the past 11 years, Fairweather was previously in charge of the companys support and testing activities.

In his new role, he will be responsible for ensuring high client satisfaction levels and utilising his excellent product knowledge and understanding of the capabilities of the WorkMobile solution to improve its interface with existing and new customers.  

“WorkMobile is a fantastic place to work, which is why I have continued working here for over the past ten years,” said Fairweather. “During this time, I have gained vast knowledge and understanding of the product and our clients’ requirements so look forward to helping to tailor our service and providing professional support to our customers in this new role.”

Petit joins Esomar Foundations board
Frédéric-Charles Petit has added to his roles as CEO of ITWP Group, founder and CEO of Toluna, and CEO of Harris Interactive Europe by joining the Esomar Foundation board. This decision is part of the partnership agreement signed by Toluna Group for Esomar Foundation’s webinar programme.

Petit’s mission is to revolutionise the way brands and consumers engage with one another, with the ultimate objective of transforming the market research industry into a real-time, mass market and social experience.

“The work that the Esomar Foundation is doing is aligned with my vision for the consumer insights industry,” said Petit. “Our goal is to democratise market research, and by supporting the Esomar Foundation, and work, we can ensure that developing markets have access to the power that consumer insights provide.”

The Esomar Foundation is the charity arm of Esomar, a global industry association of market, social, and opinion research.

Confiant adds two execs
Advertising security firm Confiant has appointed Amir Dodeja as chief operating officer and John Murphy as chief quality officer.

Dodeja will be charged with providing vision & direction to drive the company’s growth, marketing and business development. He previously led strategy at SimpleReach (acquired by Nativo), providing vision and direction across product, sales, operations, marketing, data science, and customer success. Earlier in his career, he led digital audience development and analytics at Time Magazine.

“Advertising security is a growing threat, and Confiant is the only company that has a vision for how to deliver maximum protection to the industry,” said Dodeja. “At Confiant, I have a tremendous opportunity to address that threat with a thriving company, proven product suite and a world-class team.”

Murphy, who joins with almost two decades of digital advertising experience, will play an integral role in the company’s product strategy, driving the industry forward on quality and developing new ways to empower publishers and platforms with control over the ads they serve. He most recently oversaw all aspects of marketplace quality, including ad quality, traffic quality, and policy, at OpenX. Prior to that, he held a variety of quality and policy roles at Yahoo. Murphy was also previously co-chair of the Trustworthy Accountability Group’s (TAG) Anti-Malware Working Group, where he helped to develop and roll out the TAG Anti-Malware guidelines.

“Confiant’s emphasis on security and transparency is unparalleled in the space,” said Murphy. “I am excited to join Confiant at a time of rapid growth and leave an indelible mark on the industry.”

Imperatore and MacIntosh join ZypMedia
Local-first, AI-powered enterprise software platform Zypmedia has added to its senior team, appointing Luigi Imperatore as senior vice president of finance and Charel MacIntosh as senior vice president of over-the-top (OTT) channel strategy and sales. Both Imperatore and MacIntosh will report to chief executive officer and co-founder Aman Sareen.

Imperatore will oversee the Company’s entire financial operations including planning, budgeting, and strategy.

He has worked with companies operating in the digital and technology space, including advertising and media, for over 15 years. His corporate experience includes Publicis, Omnicom, and Tapjoy. Most recently he served as CFO for 19 York, where he led the development of financial plans and provided strategic insight into the organisation’s operations and business plans.

MacIntosh will be responsible for managing all OTT sales channels, developing and managing the company’s channel partner strategy and collaborating on the development of new OTT products.

She has spent her 20-year plus career managing high-value relationships among top-tier agencies and clients. Most recently, she served as senior director of Sales, at Premion, Tegna’s OTT ad solution. Prior to that, she held management positions at Westwood One, Comcast Spotlight, and iHeartMedia, as well as running her own media consulting firm and graphic design company.

“Both Luigi and Charel have a tremendous amount of experience working for high-growth, digital-focused ad tech businesses, and will be a great asset to our expanding team,” said Sareen. “In addition, they will be instrumental in helping ZypMedia provide traditional media companies with the opportunity to offer OTT and digital media offerings to the hundreds of thousands of small businesses that they serve.”