The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.
Verizon Media recruits Wiles to lead programmatic
Lindsay Wiles has been hired as head of programmatic in the UK by Verizon Media, the digital media arm of telecoms giant Verizon. Starting 1 September, she will be responsible for driving the promotion of Verizon Ad Platform’s DSP and SSP.
Wiles joins from GroupM, where she was most recently director of digital consultants, leading a team to become the ‘connective tissue’ through the agency groups to link its group-developed tech, products and services to maximise opportunities for clients and the group. Before that, she was commercial director for GroupM’s programmatic buying unit, as well as strategic sales director at The Weather Channel.
“Verizon Media is an exciting prospect for both advertisers and publishers,” said Wiles. “Having worked with many different programmatic platforms over the years, its ability to combine unique data insights, exciting creative formats, a truly incredible insights and forecasting tool and analytics to really drive results for customers is what attracted me to the role. I think it’s a really exciting time for Verizon Media in the UK. I can’t wait to work with Anna and the rest of the business to show clients what we can do for them.”
Morris named TuneIn CEO
Audio streaming service TuneIn has appointed Juliette Morris as its chief executive officer. She has been promoted from her role as chief marketing officer, which she has been in since March 2018.
Prior to TuneIn, Morris held executive leadership and marketing positions at HBO, Viacom and, most recently, NBCUniversal, where she served as executive vice president of marketing and communications. In this role, she was responsible for the marketing business strategy with NBCUniversal distribution partners for a multi-billion dollar content portfolio consisting of networks including Bravo, CNBC, E!, Sprout, Syfy, NBCSN, MSNBC, USA, NBC and Telemundo stations, as well as NBC Sports Regional Sports Networks and the Olympics.
“I'm thrilled to have this amazing opportunity to lead such a talented group of people who I'm in awe of every day,” said Morris. “It's such an exciting time in audio, and with TuneIn's market position, capabilities and unique content offering, I am confident that we're on the verge of exponential growth.”
Sprout Social adds Walker and Collins to its board
Karen Walker and Steve Collins have been given roles on the board of directors at social media management software firm Sprout Social, joining the existing board members of Jason Kreuziger, Peter Barris, Justyn Howard, and Aaron Rankin.
Walker is chief marketing officer at Cisco, where she has served as a marketing executive for the past 10 years. She sits on the board of the Association of National Advertisers (ANA) and was named a Top 10 Global CMO by Forbes in 2017 and 2019.
Collins has served as chief financial officer at ExactTarget and NavTeq, as well as holding board positions at Shopify, Mulesoft, Instructure, and others.
“Karen and Steve are remarkable executives and we're thrilled to add them to the Sprout team,” said Howard, Sprout Social CEO. “Their experience and expertise will further our ability to provide world-class solutions for our customers as they navigate the transformation of the customer experience to social channels.”
Salinas becomes CMO at Engine
Engine, a marketing solutions and technology company, has promoted Zihla Salinas to the position of global chief marketing officer. She joined the company 18 months ago and currently serves as its US Agency chief executive officer. She will carry both titles moving forward.
Under Salinas’ leadership, Engine has been in the process of consolidating its strategy, content and media capabilities into a single offering, known as Engine Agency. Before joining Engine, she was executive vice president & managing director at DonerLa, where she developed and oversaw operations, and played an integral part in bringing the company's vision to life from the ground up. She has also previously held executive positions at MDC Partners, Meredith, and RAPP.
“I have no doubt that Zihla will jump in and tackle new assignments with the tenacity and creativity she has applied to every other challenge,” said Engine's global CEO Kasha Cacy. “She is the rare marketer who is able to understand what each partner needs and she has the determination to make magic happen.
“Having Zihla take on the additional role of global CMO just makes sense. It is an extension of the work that she already does driving the Engine brand through our agency offering.”
Tag brings in Hill as director
Nancy Hill has been named as non-executive director at Tag, a creative production and sourcing partner to brands and agencies.
Hill boasts more than 30 years of industry experience and has worked with companies including Cisco Systems, Motorola, AOL, and SiriusXM. She founded Media Sherpas, where she focused on the organisational and strategic issues that advertising agencies and their marketing partners face. Prior to that, she was president and CEO of the 4A’s, driving the association’s transformation to provide leadership, advocacy and guidance to the advertising community on issues such as patent trolling and online privacy.
“There is a high demand by both clients and agencies for new models and new ways of working that make all parts of the creative process both more effective and more efficient,” said Hill. “Tag has proven to be a very flexible partner in the ecosystem that can deliver on efficiency without compromising quality. I look forward to working with David and the rest of the board to help Tag deliver on these promises for all of its clients.”
Barr appointed COO at OneLogin
OneLogin, a unified access management company, has hired Rick Barr as its first-ever chief operating officer. He will lead technical support, services, training, alliances, IT, pricing, and packaging.
Barr has held executive roles at companies like Sun Microsystems, Oracle, Juniper, DocuSign and, most recently, Snowflake Computing, where he built and managed teams focused on customer success, technical support, and professional services, among others.
“OneLogin is experiencing amazing growth across its channel, customer and employee base, as well as continued geographic expansion,” said Barr, “I look forward to facilitating sales enablement and support as we move upstream to larger enterprise organizations and to provide critical support for OneLogin customers in this exciting next stage for the company.”
Kubient hires Bordes and Andrews
Peter Bordes and Chris Andrews have been appointed as chief executive officer and chief digital officer, respectively, at programmatic audience advertising platform Kubient.
Bordes, most recently, founded and held the role of CEO at oneQube, where he currently serves as chairman. He also serves as chairman for MainBlog, TruVest, and is a member of the board of directors at Beasley Media, Fraud.net, and OCEARCH.
“Having worked in this industry for decades, there has never been a better market opportunity for Kubient’s disruptive innovation, and its first-of-its-kind technology,” said Bordes. “We have heard from advertisers that their top two priorities are eliminating fraud and creating real connections with the right audiences. Kubient solves both of these problems, with a programmatic solution that has real-time artificial intelligence built into the platform that prevents, rather than identifies ad fraud. The technology also features an audience engine that allows advertisers to optimise their reach, and media channel partners to realise the value of their audiences.”
Andrews arrives on the back of more than 20 years of technology and business leadership experience. In addition to his role as chief digital officer, he will be tasked with commercialising the company’s RTB digital out-of-home platform channel. He was previously an executive at Ogilvy for 12 years, most recently serving as chief technology officer for Oglivy Health and the business partner for the WPP Health & Wellness Group of agencies. Before that, he held leadership positions at Sony Electronics and Harper Collins.
“For years, my career has been dedicated to integrating technology, media, and data to help drive profitable growth and position companies for long-term success,” said Andrews. “While the DOOH space has continued to grow, the distribution channel is lacking true programmatic real-time bidding for marketers. I look forward to collaborating with the forward-thinking team here at Kubient as we work to deliver this disruptive audience platform to the market.”
Zeisser takes seat on board at OfferUp
US mobile marketplace OfferUp has added Michael Zeisser, the former chairman of US investments for the Alibaba Group and leader of Alibaba’s strategic investments out of Asia, to its board of directors.
Zeisser opened and led Alibaba's corporate office in Silicon Valley and built an international investment organisation whose strategic investments included leading disruptive companies such as Lyft, Snapchat, Magic Leap, 1stDibs, Jet, Amblin Entertainment, and Zulily. He recently chaired the board of the XO Group and serves on the boards of Shutterfly and Dash Radio. He was a director on the pre-IPO boards of TripAdvisor and CommerceHub, served as a board director of IAC, Time Inc., QVC, OpenTV, Lyft, Magic Leap, and as board chairman of Game Show Network.
“Very few consumer companies can build an ecosystem that includes millions of buyers, sellers, and service providers, but those that do are able to change consumer behaviour and transform lives,” said Zeisser. “Throughout my career, I've had the privilege to help the world's biggest marketplaces grow from great ideas with dedicated communities to household names that are primary destinations for hundreds of millions of customers. I'm joining the board of OfferUp because I believe their marketplace has enormous potential to reshape local commerce in the US.”