Moengage

Movers and Shakers: WildBrain CPLG, Ogilvy, Inskin Media, Croud and more

Gabby Fernie

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(L-R) Jasen Wright, Matt Buchanan, Dominic Tillson, Fiona Maynard, Syed Rahman, Andreas Akesson

WildBrain CPLG recruits Wright 
Entertainment, sport and brand licencing agency, WildBrain CPLG has appointed Jasen Wright as Vice President, North America.

Wright has developed consumer product and licensing programmes for some of the world’s leading brands across food & beverage, home improvement, automotive, art, sports, lifestyle, and entertainment. Most recently Wright was Vice President of Licensing and Brand Management at Beanstalk and led the global brand licensing business for Diageo’s spirit brands (ex: Guinness, Baileys, Captain Morgan), Taco Bell and Morton Salt.

While at Beanstalk, he also developed and executed the strategy for extending Stanley Black & Decker, U.S. Army, Ford Motor Company, Harley-Davidson, The Andy Warhol Foundation and Airheads into various categories including home, hardware, home improvement, auto accessories, toys, food & beverage, and confectionary. Prior to returning to Beanstalk in 2017, Jasen worked as Vice President of Licensing at Bravado/Universal Music Group, Authentic Brands Group and Warner Music Group. 

Buchanan joins Ogilvy 
Integrated creative network, Ogilvy has named Matt Buchanan as Global Head of Consumer PR.

A 25-year brand communications veteran, Buchanan has run Ogilvy’s PR business in the UK since early 2019. He has more than two decades experience leading agencies specialising in consumer brand communication, spanning the UK, Europe, Asia, and Australia.

Prior to Ogilvy, Buchanan was the Managing Director of Havas’ award-winning agency One Green Bean, launching the agency into the London market in 2015 having run the Australian operation for four years prior.

Inskin Media expands team 
Digital brand advertising specialists, Inskin Media have hired Fiona Maynard as Commercial Manager and welcome back Dominic Tillson as Marketing Director.

Having previously spent eight years at Inskin, building up the business development and insights functions, Tillson moved to industry body, the IAB, in 2019 as Head of Industry Initiatives. Prior to this, he held roles at Microsoft, Orange, Bebo and BBC Worldwide.

Maynard has led creative cross-platform partnerships for Reach across Group M agencies, with responsibility for all partnership business as Agency Partnerships Manager. She has extensive experience working across premium publisher environments, from Condé Nast International through to Reach’s national and regional portfolio –during a time when both transitioned to digital-first businesses.

Croud hires Head of M&A 
Digital marketing agency, Croud has announced the appointment of Amit Khanna as Head of Mergers and Acquisitions (M&A).

Khanna brings more than 15 years’ experience as an investment professional and corporate lawyer. He has worked for international law firms Baker McKenzie and Charles Russell Speechlys, acting on cross-border M&A and private equity transactions.

Khanna's investment roles have included executing venture capital investments and joint ventures at a family office, and most recently leading the early-stage equity investing strategy at sports and music financier 23 Capital.

Hallam recruits Rahman 
Stategic digital marketing agency, Hallam has appointed Syed Rahman as Paid Media Consultant, working with clients to provide end-to-end paid media advice, from strategy building and development to day-to-day ad and account management. 

Rahman is no stranger to agency life having got his first break in the industry when working for a small start-up agency in Newcastle where he spent two years before moving onto Arts Council England, leading their multi-million-pound educational initiative across the arts sector.

Cavai appoints Commercial Director 
Conversational advertising cloud, Cavai has appointed Andreas Akesson as commercial director for Spain, Portugal and Latin America, to spearhead further growth in these regions.

A true industry veteran, Akesson was involved in the first Spanish search engine, Olé, as well developing Autoscout24 Spain, and founded his own media agency, Active Internet Consulting SL, having helped a number of leading digital companies to enter Spanish, European and South American markets with great success.

Akesson is also Associate Professor, Programmatic & Digital Advertising, at The Valley Digital Business School. In addition, he has worked as Enterprise Sales Director at Adform and has managed the acceleration of a number of businesses including Headway Digital, later acquired by EntraVision.com; StickyADS.tv, acquired by Comcast’s ad server division, FreeWheel; and Criteo.

CANOPY Management expands its team 
Full-service Amazon agency that helps brands scale their business and gain market share, CANOPY Management has added key executives, Anthony Lee as Amazon SME and Gary Perez as CRO to its leadership team.

Prior to joining CANOPY, Perez served in senior roles at Google, Adglow, and Under Armour.

Lee joins CANOPY after seven years of breakout success as an independent Amazon seller, a longstanding educator, and a recognized thought leader in the Amazon space.

Howse returns to M.i.Media 
Independent media agency, M.i.Media welcomes Clive Howse in a new CEO role.

Howse sees this as a critical stage in the next chapter of M.i  growth -having launched the agency in 2009 just before the last recession, he is no stranger to adversity and has a firm view on how to ensure M.i.Media can give clients what they need in the new normal. 

Merkle appoints Creative Director 
Data-driven consumer experience management company, Merkle has announced Jo Webb as Creative Director.

Former Campaign magazine ‘Face to Watch’, award winning copywriter Webb joins Gyro with 20 years’ experience in the advertising industry. She joins after a successful freelance career, including stints at agencies including Fallon, Havas and McCann Health.

Webb’s early career spans creative agencies such as BBH, Howell Henry and DLKW Lowe. She worked on the long-standing ‘It’s Got Our Name On It’ brand campaign for Wickes and award-winning projects for Lynx and Birds Eye.

Tinuiti recruits Duncan 
Independent performance marketing firm, Tinuiti is launching a new Influencer Marketing practice and has appointed 15-year veteran Crystal Duncan as SVP of Influencer Marketing.

Duncan has worked with some of the largest consumer and B2B brands in the space including Starbucks, Microsoft, Unilever, TJMaxx, and eBay on Influencer and Social-driven programs. Prior to Tinuiti, Duncan spearheaded the growth and shaped the industry at influencer shop IZEA as one of the first 10 employees. 

Jacob joins Nano 
Advertising technology platform, Nano has announced the appointment of Iain Jacob as independent non-executive Chair.

Jacob is a well-known advertising industry heavyweight. Former EMEA CEO of Publicis Media and prior to that EMEA CEO of Starcom Mediavest Group, Jacob is currently Chair of online measurement body UKOM. 

He joins Nano with a wealth of experience at board level at multiple leading advertising businesses. Jacob is a Member of the Board of Advisors for digital advertising business LoopMe as well as Chair to the Board of Directors at advertising technology business Inskin and video content creation and production company Wooshii.

Terminus recruits Dimmock 
Go-to-market platform, Terminus has announced enterprise tech veteran Gavin Dimmock as its Vice President and GM of EMEA.

Dimmock brings more than 25 years of experience in scaling enterprise tech companies in the EMEA market to Terminus. Prior to Terminus, he most recently helped scale Sitecore across EMEA, led the Northern Europe function at Marketo and operated as an Executive Board member at Oracle Corporation in the UK.

Dimmock will be responsible for the opening and operations of Terminus’ first international office in London, hiring, scaling the company’s enterprise customer base, and supporting its growing partnership network.

Tremor International announces Chief Marketing Officer 
Advertising technology company, Tremor International has announced the appointment of Emily Barfuss as Chief Marketing Officer.

Barfuss joins Tremor with extensive media and ad-tech leadership experience. Most recently, Barfuss built marketing and brand strategies at grace+grit, a marketing consulting firm she founded. Prior to grace+grit, Barfuss developed Index Exchange’s global marketing function from the ground up and oversaw CBS Corporation’s affiliate marketing efforts as part of the company’s TV Distribution Team. 

Brant joins Vevo 
Music video network, Vevo has announced that Richard Brant will join the company as Advanced TV Director UK & International.B

rant will join the team on the 14 June from Dentsu Aegis Network, where he spent two years building out its overarching CTV proposition and vision as Director of AV Product. During this time, he launched Dentsu’s flagship end-to-end TV offering and drove cross-agency awareness of the benefits of CTV.

Prior to this, he spent six years in various roles at Sky, where he was responsible for driving impressive YoY growth for Sky AdVance, which uses Sky’s TV and ad viewing data to help advertisers carry out campaigns in the digital domain, both within and outside of Sky’s services. 

ClickThrough Marketing hires Anderson 
Digital acceleration agency, ClickThrough Media has hired Ilona Anderson as Head of Talent Engagement.

Anderson joins ClickThrough after working in similar roles in a range of industry sectors, including retail, finance, construction & telecoms. Anderson’s most recent roles at Lookers and DFS have focuses on both employee and customer engagement, with a key focus on leadership development to drive cultural change – an area she will continue to focus in at ClickThrough.

Hubilo makes six senior appointments 
Virtual and hybrid events platform, Hubilo has announces six new senior appointments to help continue its rapid growth. 

The key senior hires announced today include Cathy Song Novelli, Senior Vice President (SVP) Marketing and Communications. She has more than 23 years of experience across all areas of marketing, with unique expertise in developing brand and product revenues via growth models.

Greg Volm also joins as Hubilo’s new SVP of Sales; Volm has over 20 years of experience gleaned across sales, customer experience, and operations roles.

Anita Menon, Hubilo’s new SVP, Culture, and Talent, has more than 20 years of experience across all aspects of human resources.

Abhishek Jain, the company’s VP in Finance, has more than 15 years of expertise across the board in finance, including building go-to-market strategies for businesses, risk management, fundraising, and investor management.

Sudip Mitra, SVP in Engineering, brings 13 years of expertise in building highly scalable, distributed, resilient, and cloud-native products, and finally, Shailesh Hegde, recently appointed to lead the global product division Hubilo, was previously Director of Product Management at BlueJeans by Verizon.

Tastemade announces Head of Marketing
Food and travel video network, Tastemade has announced that seasoned marketing executive, Rubi Chavez, has joined the company as Head of Marketing.

Chavez has more than 15 years of experience launching and growing global entertainment and lifestyle brands. She spent most of her career at Comcast/NBCUniversal in various senior marketing roles – most recently as Executive Director of International Marketing for the network division.

During her tenure, Chavez launched 16 E! Entertainment Television networks in 153 countries in 24 languages. She successfully managed brand strategy as well as consumer, digital/social, and trade marketing, making E! a worldwide household name.

Gray joins Imagination 
Global experience design company, Imagination has announced Tom Gray’s appointment as Chief Strategy Officer.

Gray has joined Imagination from the world of innovation consulting, having been Director at Fahrenheit 212 where he helped grow the European business, working with clients such as IKEA, Audi, HSBC and Diageo. He also continues to work with UK start-ups, including deep tech start-up FocalPoint Positioning, where he helped develop its product and go to market strategy and secure recent Series B Venture funding.