MASTERCLASSING

Movers and Shakers: Adjust, Selligent, Samba TV, YouAppi, Cavai, and more

Tyrone Stewart

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Clockwise from left) Melissa Dickman, Dean Brown, Yasmin Sanders, Izumi Ryosuke, Gonzalo de la Mata, Chris Henley, Kate Allen, André Czerny, Karol Smith

Adjust makes three senior appointments
Melissa Dickman, Doug Grounds, and Guy Sheffer have all joined app marketing platform Adjust.

Dickman, as Regional Vice President of Sales for US East and LATAM, will focus on accelerating Adjust’s growth in the Americas. She has more than 20 years of experience within brand and performance marketing across traditional, digital, mobile, social and connected TV platforms. Most recently, she served as Senior Vice President of Sales at Taptica, overseeing the East Coast expansion and US growth. Before that, she held sales leadership roles at companies including Viacom, AOL, and RhythmOne.

Grounds arrives as Vice President of Global Solutions Consulting. He will lead the global Solutions Consulting team focused on ensuring Adjust’s customers are receiving maximum value from its products and services. Grounds has more than 25 years of experience in media, web and business intelligence at companies such as Coremetrics (now IBM Web Analytics), Omniture, Adobe, Aggregate Knowledge, and Domo.

Sheffer, who has almost 25 years’ experience in R&D, joins as Vice President of R&D for Adjust’s Unbotify product. He is responsible for managing Unbotify’s product development, with the objective of making Adjust the market leader for in-app bot fraud detection. Prior to Adjust, Sheffer held VP-level roles at several mobile and SaaS companies, including Somatix, StartApp, SundaySky, and Jacada (acquired by Software AG).

“Adjust recently celebrated its 500th employee milestone, and we’re very pleased to count these three hires among the ranks,” said Christian Henschel, Co-founder and CEO of Adjust. “With such diverse and experienced leadership, coupled with a financially sustainable business model, we’re in a strong position to build on the exponential growth we’ve seen in mobile first markets like the US and LATAM. We’ll continue to expand our teams and strengthen R&D so that we offer the best possible solutions to empower the business success of our clients around the world.”

Brown takes charge of agency partnerships at Selligent
Cloud technology company Selligent has appointed Dean Brown as its Vice President of Agency Partnerships. He will spearhead the company’s growing channel partner strategy and lead efforts for building, enabling and developing profitable partnerships with digital agencies and marketing service providers in North America. 

Brown joins Selligent with over 35 years’ experience in direct and indirect sales and sales management. Most recently, he was Senior Director of Partner Sales at Epsilon, where he led vertical market partnering initiatives with Adobe, SAP, Sitecore, and Crownpeak. Prior to Epsilon, Brown served as Vice President of Strategic Alliances at Neolane, later acquired by Adobe, where he ran strategic alliance partnerships in North America for Adobe Campaign.

“Businesses today are facing a novel and challenging time, with brands leaning on digital marketing solutions in a way we’ve never seen before,” said Brown. “Selligent’s platform and partner go-to-market model is a perfect fit for marketing service providers and agencies that need to innovate and provide measurable impact for their clients while realizing value from their technology investment. I am excited to be part of a company that has a true partner culture and is committed to building impactful relationships that nurture joint success and unlock new revenue channels.”

Samba TV turns to Sanders as MD
Yasmin Sanders has been named as Managing Director for Australia at Samba TV, a cross-screen television analytics company. In this new Sydney-based role, she will oversee Samba TV’s strategy and execution in the Australian market.

Sanders brings nearly 20 years of experience in the advertising technology and media industry. She joins Samba TV from her consultancy business developed to help media and advertising technology clients to diversify and grow their revenue by building innovative market-first solutions. Previously, she held senior roles at companies like Verizon Media and ViacomCBS-owned Network 10.

“Samba TV’s unique ability to connect linear TV to over-the-top audiences provides an exciting opportunity for Australia’s platforms, advertisers, broadcasters, publishers, and measurement firms,” said Sanders. “The company’s cross-screen insights enable these marketers to boost their capabilities in planning, targeting, and measurement for their businesses and clients.”

Ryosuke takes Japan lead at YouAppi
YouAppi, an in-app advertising firm, has selected Izumi Ryosuke as its Country Manager for Japan. The appointment will enable YouAppi to specifically focus on growth in the Japanese market.

Ryosuke has over 15 years of experience in the advertising technology space. Previously, he was a Vice President for AdColony.  Prior to AdColony, he was the Head of Sales at Vungle in Japan for almost two years.  

“I am thrilled to join YouAppi and lead growth in the Japan region,” said Ryosuke. “With mobile marketing being an $80B yearly industry, Japan contributes to a significant part of this. YouAppi already has experienced strong growth in Japan and Asia in user acquisition, and now mobile app retargeting will be our focus.”

Cavai hires Smith to head up advertiser experiences
Karol Smith has arrived at conversational advertising company Cavai as its Global head of Advertiser Experiences. Starting 1 September, she will focus on service delivery and the overall experience of Cavai’s client base, all the way through from onboarding its proprietary ad cloud technology to campaign delivery and oversight.

Smith was Global Digital Marketing Lead at HSBC for 13 years.

“I can’t wait to get Cavai’s ground-breaking service out to more industry partners, brands and agencies,” Smith commented. “Conversational advertising is one of the new frontiers of advertising; as yet largely untapped and at times misunderstood. There is so much potential for brands to boost engagement and connections with their audiences and Cavai’s technology enables advertisers to do just that.”

Czerny to front customer success at Uberall
Location marketing firm Uberall has added André Czerny to its team as Senior Vice President of Customer Success. In the role, he will help further Uberall's company growth through developing relationships with its customers and partners.

Czerny joins Uberall after many years in customer success and change management positions at leading technology SaaS companies, including Salesforce and Microsoft. At Salesforce, helped design and build the company’s European customer success programme for its Commerce Cloud platform, and was later responsible for the complete Renewal Revenue Stream for the company’s DACH and Nordic regions. At Microsoft's Customer Success Unit, Czerny led the Business Applications Team, supporting enterprise customers through strategic change management in their digital transformation from on-premise to the cloud.

“Building a trusted, sustainable business relationship with customers and partners is central to Uberall's continued success,” said Czerny. “My aim is to integrate business partners as well as customers into the customer success framework so that we can sustain and expand Uberall's market-leading position. I’m thrilled to be a part of Uberall's scale-up process and look forward to further developing value-focused customer relationships to help our customers realise their 'Near Me' brand experience.”

Organic looks to Allen as project manager
Kate Allen has been appointed as Digital Project Manager at digital agency Organic. She will be working into Organic's Operations Director, Charlie Lycett-Smith, working across multiple digital marketing and website development projects.

Having come from edtech company, Sparx, where she was a Project Manager, prior to this, Kate held the role of Operations & Projects Manager at City Science. In her previous roles, she delivered projects for Innovate UK, the NHS, and her local government.

“Organic’s focus on ‘Digital for Good’ attracted me to the agency, as I have always chosen to work for companies that focus on using technology to make a positive impact,” said Allen. “I am really looking forward to joining the PMO team + seeing where my new role takes me.”

Henley to lead sales at Q-83
Q-83, an influencer martech startup, has announced the appointment of Chris Henley as Head of Sales and Partnerships for the UK and Europe. Reporting to Managing Director and Founder Anthony Richardson, he will be responsible for generating revenue from agencies and brands within the UK and across Europe.

Henley has previously worked closely with brands such as NordVPN, Marks & Spencer, Stella McCartney, and Beano, as well as a number of traditional full-service agencies including PHD, Mediacom, Publicis, and MSL.

“I’m incredibly excited to be working with the innovative team at Q-83 and can’t wait to show what we have to offer to creators, brands and agencies alike,” said Henley. “Q-83’s technology offers something very unique in comparison to the vast majority of platforms within the industry and will assist the whole ecosystem in professionalising this industry. It’s a brilliant opportunity to be working with a company that pays so much attention to the creators out there. Without them, this industry would inevitably not exist.”

Molzi selects De La Mata to lead agency development
Gonzalo de la Mata has joined Molzi, a full-service Amazon seller agency, as its Head of Global Agency Development. He is tasked with building relationships with media agencies and supporting Molzi’s commitment to find and conquer Amazon growth opportunities for the world’s biggest brands.

De La Mata was formerly Managing Director UK at Adglow, where he was responsible for the Amazon sales performance of the agency’s consumer clients. Before that, he was Group Commercial Operations Director at Glow Digital Media.

“Covid-19 has reinforced to brands that if they’re not performing well on Amazon, they are missing out. Media agencies are reacting to the trend and supporting clients on the platform but are quickly realising that deep expertise and knowledge about the Amazon ecosystem is needed to succeed and accelerate growth quickly,” said De La Mata. “Advertising on Amazon has recently become a sophisticated weapon for marketers. It has proven successful for upper funnel campaigns with PPC and now the advanced programmatic DSP is giving brands more choice for conversions. Amazon’s latest results show marketers are investing heavily here.

“But generating Amazon sales is much more complicated than simply writing creative copy for ads. It requires a specialised and diverse team capable of executing on everything from the operational backoffice to retargeting campaigns. This is where Molzi’s experts can integrate with media agency teams to support clients at every possible step on Amazon.”

Host of promotions made at Kin + Carta
Kin + Carta, a digital transformation business, has made a number of promotions to bolster its leadership team. David Tuck has been promoted to Group Chief Executive of Kin + Carta Europe, Stephen Wilson has been elevated to Global Chief Technology Officer, and Matthew Froggatt has become Global Chief Strategy Officer.

Reporting into Global CEO J Schwan, Tuck will roll out a new go-to-market strategy that binds Kin + Carta’s three core pillars (Advise, Create and Connect) into one unified proposition across the European market. 

Wilson is charged with building a clear vision of the role technology plays in the business’ long-term vision. Tuck and Wilson were previously joint Managing Directors at Kin + Carta Create Europe – the MD role will now be held solely by Kin + Carta Create Europe’s Lindsay Ratcliffe.

Froggatt will play a central role in strategic planning and nurturing capabilities, alongside overseeing and supporting Kin + Carta’s B Corp initiative. He’ll be holding this role concurrently with his position as CEO of Incite.

“We have some of the world’s best thinkers at Kin + Carta, innovating and leading the development of products and platforms that make the world work better, and delighting our clients with the quality and value of our work,” said Schwan. “David, Stephen and Lindsay played an integral role in the creation of Kin + Carta and they are natural appointments to grow these roles and spearhead our evolution. We’re also delighted to have Matthew provide impetus into the ongoing evolution and execution of our Connective strategy and our B Corp ambition.”

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