Summits Yellow

Movers & Shakers: Blis, Industry and Rocket Fuel

Tim Maytom

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who's joined which company, and what they're doing there.

(From left to right) Bill Demas, Garrett Reil, David Gosen

(From left to right) Bill Demas, Garrett Reil, David Gosen

Blis Appoints Former Turn CEO as Chairman of the Board
Location data tech firm Blis has announced the appointment of Bill Demas, former president and CEO of Turn, as chairman of its board. Prior to his time at Turn, Demas has held senior executive roles at Overture, Yahoo, Microsoft and IBM.

"Bill has a proven track record in building fast-growth technology businesses," said Greg Isbister, founder and CEO of Blis. "Now with Bill added to Blis' seasoned team of board emembers, we believe the company is ready to accelerate and fully realise its potential as the leading location advertising platform for global marketers."

At Turn, Demas has helped invent two new digital marketing software categories; demand side platforms for media execution and data management platforms for audience targeting and segmentation. These were aimed at disrupting the traditional ad network model and highlighting the power of programmatic ad technology across display, mobile, video and social advertising.

"I'm delighted to be joining the Blis Board at such an exciting high growth time for the business," said Demas. "Location-informed advertising is set to drive digital marketing into the next era and promises much in the way of deeper audience insights and personalised consumer messaging. I believe Blis is well positioned to capitalise on this huge opportunity."

Industry Brings in New Creative Director
Global brand consultancy Industry has brought in Garrett Reil as its new Creative Director, where he will grow and develop the creative team, with oversight over all brand and digital work the company produces.

"Industry is an ambitious consultancy which is committed to building a reputation for doing excellent work," said Reil. "Being owner-led it focuses on the strength of its client relationships and has a stake in their success, which is extremely appealing."

Reil joins following a three year stint at FutureBrand, and was praised by James Packer, chief creative officer at Industry, as an exceptional talent and thinker with vision and creative flair that will be pivotal to the company's continued success.

David Gosen Named as SVP and Managing Director of International at Rocket Fuel
Programmatic marketing platform Rocket Fuel has recruited David Gosen to serve as the firm's senior vice president and managing director of international, where he will oversee all of the company's business and operation activities across the international division, as well as leading the sales functions.

Gosen joins from Nektan, and has served as CEO and managing director in a number of companies across the media, ad tech, telecoms, digital and mobile industries, including BSkyB, Microsoft and Nielsen, where he was instrumental in the launch of Nielsen Online and cross screen campaign ratings across Europe.

"I'm excited to be joining Rocket Fuel at this pivotal moment in the company's journey," said Gosen. "Rocket Fuel has best in class technology at its heart and I relish the opportunity to bring these benefits to more of our brand and agency customers across EMEA and the globe. The international region has seen strong growth over recent years and my role will be to cement and build on this to secure Rocket Fuel's leadership in this market."