Workshop week

Movers & Shakers: Criteo, Inneractive, Carat UK, J. Walter Thompson and Ve Interactive

Tim Maytom

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who's joined which company, and what they're doing there.

(Clockwise from left)

(Clockwise from left) Marc Grabowski, Gal Aviv, Roni Anavi-Fass, Welby Chen, Stuart Chambers, Tiago 'Tito' Ribeiro, Alison Jones

Marc Grabowski Joins Criteo
Performance marketing firm Criteo has appointed Marc Grabowski as executive vice president of global supply and business development, where he will connect and grow the company's current global network of over 17,500 publishers.

Prior to joining Criteo, Grabowski served as CEO of Persio, a multi-channel marketing platform, and has held positions at Yahoo and Nanigans, where he gained expertise in digital and direct response marketing, retargeting and data science.

"I've always viewed Criteo as a standout player within the industry, transcending the confines of 'ad tech' and securing its place as a true performance marketing partner for the world's leading eCommerce brands," said Grabowski. "Criteo's sophisticated technology and data sets enable us to seize opportunities that have opened up as a result of changes in the publisher marketplace."

Inneractive Grows Executive Team
Mobile ad exchange Inneractive, which was recently acquired by RNTS Media, has expanded its executive team, naming Roni Anavi-Fass as vice president of product, Welby Chen as chief business officer and Gal Aviv as vice president of research and development.

The appointments follow Inneractive's CEO Ziv Elul being promoted to COO and CEO-Designate of parent firm RNTS Media, where he will work to build globally aligned operations that capitalise on the strong growth within programmatic and RTB markets.

"With the unprecedented growth at Inneractive, and as we continue to forge our new relationship with parent company RNTS Media and sister company Fyber, we need to enhance our already exceptional team with the expertise to continue delivering the most advanced technologies to mobile publishers globally," said Elul.

"We look forward to leveraging Roni's vast industry experience in product development at Rocket Fuel, myThings and Microsoft and to further leverage Welby and Gal's professional excellence as they take on their new roles within the Inneractive team."

New Chief Client Officer Appointed at Carat UK
Alison Jones, former online director for Australian retail group Woolworths, has joined media buying and planning agency Carat UK to serve as its new chief client officer.

Jones has experience as a senior marketer for some of the largest retail brands in the UK, including Next, Debenhams, Arcadia and M&S. She will relocate from Sydney to Carat's London office as part of the appointment, joining the senior leadership team there.

"In our ever-changing industry the one constant is the need for great client leadership and our ambition at Carat is to be the best in the business," said Rick Hirst, CEO of Carat UK. "I wanted Ali to join the team and bring a fresh perspective and energy to how we embed a culture of client leadership across our entire business."

J. Walter Thompson Peru Gains Head of Innovation
Tiago 'Tito' Ribeiro has joined the team at ad agency J. Walter Thompson Peru as its new head of innovation, where he will apply his international experience to the company's South American presence.

Ribeiro has worked on campaigns for global brands including Coca-Cola, Nestlé and McDonald's, as well as coordinating social media and business intelligence for the Brazilian Olympic Committee.

He has worked for a number of agencies including SapientNitro and Zooppa. Most recently, Ribeiro was head of social and digital networks at Y&R Peru, before taking a sabbatical that saw him travel across Europe and the Middle East to explore different markets and advertising models.

Stuart Chambers Comes Aboard Ve Interactive
Leading data company Ve Interactive has named Stuart Chambers as non-executive chairman for the firm, aiming to make use of his experience in the UK technology sector to help steer the company's growth.

Chambers has held executive roles at Shell, Mars and Pilkington/NSG, where he was CEO for seven years, as well as serving as non-executive director on seven boards including ARM Holdings, one of the UK's most successful tech firms.

"I have rarely come across a company which is as rich in entrepreneurial spirit and innovation as Ve, and which has managed to combine these so effectively to achieve such broad international and commercial reach," said Chambers. "Ve has already made great progress in establishing itself as a market leader and I am very much looking forward to helping it deliver the next stage of its ambition."