Movers & Shakers: Eagle Eye, Mindshare,, Cause Mobile Wallet and Jack Morton

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of whos joined which company, and what theyre doing there.

(L to R: Helen Slaven, Ridley, Whittles, Hannah Webley-Smith, Belinda Hall)
(Left to right) Helen Slaven, Graham Ridley, Adam Whittles, Hannah Webley-Smith, Belinda Hall

Eagle Eye Appoints Helen Slaven as Chief Sales Officer
Digital promotions SaaS company Eagle Eye has announced the appointment of Helen Slaven as chief sales officer, where she will leverage her extensive experience and international network of contacts to help connect retailers and brands to the Eagle Eye AIR platform.

Helen formerly served as CEO of BTs retail technology arm, BT Expedite, as well as vice president of retail for Torex as part of their UK turnaround and subsequent sale to Micros. Her most recent role as at Ascential Group, where she servied as CEO for Planet Retail, a global retail intelligence portal for grocery and FMCG brands.

“Helens sales background and industry network will be invaluable as we continue to extend our sales capability to support our rapid growth plans and better serve our existing customers,” said Phillip Blundell, CEO of Eagle Eye. “I am delighted to welcome Helen to the Eagle Eye senior management team and look forward to working together as Eagle Eye continues to deliver its growth strategy.”

“Eagle Eye has demonstrated strong momentum in the last 12 months, signing both UK and international tier one grocers to its platform,” said Slaven. “Im excited to be joining at such a pivotal time for the business and the wider sector and Im looking forward to working with the team to explore new avenues of opportunity both in the UK and overseas.”

Mindshare UK Strengthens SEO Proposition with Two New Appointments
Adam Whittles and Graham Ridley have joined global media agency network Mindshare UK as joing business directors of the SEO and content marketing team, reporting to Jenny Kirby, managing partner at Mindshare UK in charge of performance.

Whittles comes to Mindshare from the firms sister agency, Maxus, where he was responsible for driving the global SEO strategy for one of the worlds most valuable brands. In 2012, he was an SEO consultant at Ayima, a specialist digital marketing agency, working with clients such as M&S, Aviva and PartyGaming.

Ridley joins Mindshare following a successful period heading up John Lewis SEO division, which saw a double digit increase in site visibility. He has previsously worked at Greenlight Digital, where he led SEO strategy for large-scale clients, including Currys, Next and Guardian Jobs.

“Im delighted that Adam and Graham are jointly taking this role as they both bring a wealth of SEO experience strengthening our UK team,” said Jenny Kirby. “We have some exciting and new opportunities for our clients in the pipeline and Adam and Graham will play a central role in seamlessly integrating this proposition into our SEO strategy.”

Hannah Webley-Smith Named as Customer Director at
Curated online marketplace has revealed Hannah Webley-Smith as its new customer director and member of the executive team, where she will work with the management team to ensure the customer is always at the heart of the brand, driving development of the customer experience and direct connections with small creative businesses.

“Its an incredibly exciting time for the company as we enter our second decade,” said Simon Belsham, CEO of “With her wealth of experiential experience and expertise, Hannah will bring great insight that will help us to further build on these foundations and develop our unique customer experience, as well as strengthen our growing management team.”

Webley-Smith has over ten years experience working in luxury and brand marketing. She joins, from Benefit Cosmetics, where she was marketing director for UK and Ireland, and has previsusly worked with brands including LOreal, Jo Malone and Liz Earle.

Eric Choi Joins Cause Mobile Wallet as President
Charitable mobile wallet solution Cause Mobile Wallet has brought in Eric Choi to serve as its president as the company prepares to roll out new features for its platform. Choi is also the chairman of the board of directors at Cause Mobile Wallet, and will continue to serve in that capacity.

As president, Choi will oversee marketing strategy, business development, products and services, as well as leading the launch of Cause Mobile Wallets latest payment capability, Scan-The-Brand, which enables consumers to make instant purchases from their phones by scanning logos, and contributing a percentage of every transaction towards a charity of their choice.

“Im excited and honoured to lead our Cause Mobile team,” said Choi. “As a longstanding board member for the Cause organisation, Im looking forward to this new chapter as president and broadening the services and features of Cause Mobile Payments. Well continue to offer a secure, free mobile payment system for users while expanding our partnerships with merchants and charities. The more people we can reach, the bigger our impact on organisations that need it most.”

Jack Morton Hires New Director of Digital
Belinda Hall has come aboard global brand experience agency Jack Morton Worldwide as their new director of digital, having spent more than 15 years in the industry working with a variety of agencies across Europe and Australia. Within the UK, she has played roles at agencies including JWT, Agency Republic and Iris Worldwide, and dealt with clients including British Telecom, British Gas, Unilever, HSBC, Samsung and Shell.

“Jack Morton, like the world we live in, is digital. It permeates through everything we do as an agency, from our digital-focused services through to the broader brand experiences we create that fuel content,” said Adam Azor, senior vice president of digital and integrated marketing at Jack Morton Worldwide.

“This fact means that Belinda will play a pivotal role at Jack Morton and the role requires both proven expertise in harnessing digital for client business benefit and a genuine passion for extraordinary experiences. Belinda has this in spades, so Im delighted that she is joining us.”

Don’t forget to enter the Effective Mobile Marketing Awards. Early Bird deadline: 22 July. More details here.