Movers & Shakers: Edelman, PGi, Urban Airship, UKSV, Snap and Silverbean

Tim Maytom - Member Content

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Clockwise from top left) Thomas Crampton, Mark Roberts, Jessica Mattson, Simone Kriz, Damian Hall, Jared Grusd, Jeremi Gorman, Julie House

Thomas Crampton takes on global digital role at Edelman
Edelman has hired Thomas Crampton, formerly the global principal at Ogilvy Consulting, as the global chair of the firm’s digital practice. Crampton succeeds Kevin King, who left Edelman this summer after nearly 15 years with the company, and will start at the role in January 2019, working from the Edelman London offices.
Prior to his role at Ogilvy Consulting, Crampton served as the global managing director for Social@Ogilvy, leading a team of 1,500 social media experts across over 60 territories. He also launched Social@Ogilvy in APAC, growing the offering from two people in Hong Kong to more than 400 employees across 23 cities.
“[Crampton] has strong experience in running a global digital team; he has a background as a journalist and a storyteller; and most importantly, he believes that digital should be integrated into the main house rather than a standalone entity,” said Richard Edelman, CEO of Edelman. “Thomas’ consulting background will now allow us to go deeper on the strategy side, extending from communications into helping our clients transform their businesses through digital.”
“I’m incredibly excited to join an agency that is so adept at navigating the substantial and rapid changes in marketing and communications for its clients,” said Crampton. “As a private, family-owned company, Edelman will continue to invest in talent and capabilities to make digital a leading driver of the firm’s future success.”
PGi appoints Mark Roberts as chief marketing officer
Collaboration solutions leader PGi has brought on a new chief marketing officer in the form of Mark Roberts. Roberts, who most recently served as chief marketing officer at ShoreTel, is a proven leader in the area with 25 years of experience in the technology industry, and a strong track record of building brands and transforming high-tech companies.
“I am honoured to be appointed to this role during an exciting, pivotal time at PGi,” said Roberts. “My focus will be one driving growth opportunities and building brand recognition in the communications market. I look forward to working with the leadership team and PGi associates to continue to create innovative solutions that help our customers solve their business problems while concurrently positioning PGi for the future.”
With Roberts joining the firm, June McCarthy, who led the marketing function as part of her responsibilities, will transition to executive vice president of corporate programs & planning. Execution on solution strategies and customer retention remain top priorities for PGi’s overall business, and June’s experience in these areas will help the firm achieve these goals.
“June is one of our most versatile executives,” said Don Joos, CEO and president of PGi. “Her passion for the customer, strategic approach and vision for customer experience continue to be instrumental in driving the business forward.”
Urban Airship strengthens female leadership with two senior additions
Jessica Mattson and Simone Kriz have come onboard Urban Airship as vice president of sales for the Americas and vice president of product marketing respectively, strengthening the firm’s senior leadership team with their proven expertise in the world of enterprise software. Mattson will lead the rapid expansion of Urban Airship’s sales team and drive exceptional end-to-end customer experiences, while Kriz will help grow the company’s product marketing team and lead market positioning, product messaging, sales enablement and more.
Mattson brings more than twenty years of experience building, leading and mentoring high-performing sales teams across both SaaS and enterprise services. Previously, she held positions at SAP including vice president of high tech, where her team helped companies undergo digital transformations, and vice president of services sales.
Kriz boasts over 18 years’ experience in technology product marketing leadership, having most recently served as senior director of product marketing at Salesforce, where she build a world-class team that consistently exceeded business goals for four years. She was also part of Google’s first product marketing team in Europe, and helped build the global AdWords business.
“It has been a transformational year for Urban Airship, from reaching financial break-even and securing new funding to industry analysts recognising our leadership and more marketers using our platform to address multiple digital channels,” said Brett Cain, president and CEO of Urban Airship. “Simone and Jessica bring an incredible set of leadership skills and enterprise experience to build and hone our teams, and scale up to the growing demand and new opportunities we see globally.”
UKSV names new client relationship manager
Creative communications agency UKSV has promoted Julie House to the position of client relationship manager, recognising her proven track record of exceeding targets in lead generation, lead conversion and growing sales revenue. House joined UKSV in 2015 as business development executive, bringing a wealth of sales, marketing and management skills to the team.
In her new role, House will be leading the next stage of UKSV’s business growth strategy, including identifying new business opportunities and building long-term relationships with existing and prospective clients. House has over 20 years’ experience in the area, having worked for firms including JP Morgan Chase and David Lloyd Leisure.
“I am excited to be taking on this new role and leading the next stage of growth for UKSV,” said House. “By engaging with new and existing clients, I’m determined to help further enhance our reputation as one of the UK’s leading event management and creative communications agencies.”
Snap replaces Imran Khan with two new hires
Imran Khan, chief strategy officer at Snap and Evan Spiegel’s former right-hand-man, is set to be replaced by two new executives at the photo-sharing firm. Jeremi Gorman, previously head of global ad sales at Amazon, will become chief business officer at the company, taking on responsibility for Snap’s ad business and customer operations, while Jared Grusd, current CEO of Huffington Post, takes on the position of chief strategy officer, handling all partnerships, corporate development and content development.
“I’m proud to have Jeremi and Jared join our team, where they will play an important part in shaping the next chapter for Snap,” said Spiegel, CEO of Snap, in an email to employees. “Helping our partners build their businesses is a core element of Snap’s product value and I’m deeply proud of the great work you have all done to make sure our advertisers’ return on investment is unrivalled among our peers.”
Gorman previously held roles at Yahoo prior to its acquisition by AOL and Variety, and had been with Amazon for almost seven years. She marks Snap’s third major hire from the retail giant in the past 12 months, with chief financial officer Tim Stone and vice president of finance Derek Andersen also joining from Amazon. Prior to serving as CEO of HuffPost, Grusd was general counsel and global head of corporate development at Spotify.
Digital agency Silverbean gains first chief operating officer
Damian Hall has been named as the first chief operating officer at Newcastle-based digital performance agency Silverbean. Hall has been an adviser and non-executive director at Silverbean for the past four years, and now joins the agency full-time to oversee talent, recruitment and management. Prior to joining Silverbean, Hall worked as an international executive coach and business/leadership development consultant.
“The last few years have seen me work closely with the management team here at Silverbean,” said Hall. “We are continually working on developing the right talent, refining our leadership skills and building positive people performance to accelerate our commercial growth. I am very much looking forward to helping the business realise its potential, and as the agency continues to grow, to deliver tremendous success for our people and our clients.”
“I strongly believe in investing in our people, to give them the capabilities they need to be great leaders, outstanding managers and high performance marketers,” said Neil Robbins, CEO of Silverbean. “Damian is world-class in the field of people development and his appointment is crucial in ensuring we develop our talent to be the very best they can.”