MASTERCLASSING

Movers and Shakers: Index Exchange, Group Nine, Uberall, Captiv8, Twilio, and more

Tyrone Stewart

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Clockwise from left) Lori Goode, Sylvia Banderas Coffinet, Saeyoung Cho, Toby Phelps

Index hires first CMO and CCO in Goode and Breslav
Lori Goode and Jessica Breslav have joined advertising marketplace Index Exchange as Chief Marketing Officer and Chief Customer Officer, respectively.

Goode was most recently at Amazon Advertising, where she spent five years as its global Head of Marketing and Training. She brings more than 15 years of experience in the digital advertising space, including marketing leadership roles at Facebook and Microsoft. Goode will be based out of Index’s New York City office.

“Index has consistently built solutions that support publishers, advertisers, and ultimately consumers — allowing publishers to thrive while delivering efficient, quality inventory for brands,” said Goode. “I could not be more excited to join a team so committed to driving business growth for publishers and marketers alike, and I look forward to helping propel the brand forward as Index moves into this next phase of growth.“

Breslav comes from Criteo, serving most recently as Executive Managing Director for the Americas, where she saw the company through an IPO. She will be based out of Index’s Boston office, which opened earlier this year.

“Index’s status as a leader in the global programmatic ecosystem is reflective of its commitment to running one of the cleanest and most efficient ad exchanges in the space,” said Breslav. “I am proud to join a team that has continued to show a strong and sustainable approach to driving growth, and I look forward to helping Index double down on that commitment.”

Index has also promoted Will Doherty from Executive Vice President of Marketplace Development to Chief of Marketplace Development.

Banderas Coffinet named brand partnerships GM at Group Nine
Group Nine Media, one of the biggest mobile video publishers in the US, has appointed Sylvia Banderas Coffinet at General Manager of Multicultural Brand Partnerships and Marketing.  Reporting to Chief Revenue Officer Geoff Schiller, she will lead strategic development of the digital media holding company’s multicultural business needs, marketplace positioning, and branded content best practices, as well as spearhead relationships with multicultural agencies and advertisers to connect brand partners with Group Nine’s audience.

Banderas Coffinet has more than 15 years of media and publishing experience. She most recently served as Publisher, Chief Brand and Revenue Officer at Hello and Hola Media Inc., where she developed and led the strategic vision, content planning, revenue and profitability growth plan, while optimising the business operations of HOLA! USA. Banderas Coffinet served as National Advertising Director and Executive Beauty Director at People en Español, part of Time Inc. She has also held revenue generating roles at Glamour and Latina.

“Nearly 40 per cent of Group Nine’s massive US reach is multicultural and represents the country’s diverse millennial population,” said Banderas Coffinet. “Group Nine understands that there is not a one size fits all narrative for its audience and recognises that multiculturalism done well is mainstream done right. Its diverse, authentic and optimistic storytelling naturally attracts both hyper-engaged consumers and brand partners who are looking to nurture their own diversity initiatives across its platforms.”

Uberall chooses Phelps to direct sales
Toby Phelps has been hired as Director of Enterprise Sales at location marketing technology company Uberall. He will be developing and optimising Uberall’s enterprise sales strategy across the UK and the Nordics, driving team performance, and expanding its footprint in those regions.

Phelps brings over 20 years of experience in sales and SaaS. Prior to joining Uberall, he held senior roles at companies like Hitwise and Experian, where he led go-to-market strategy and growth.

“I’m incredibly excited to have the opportunity to be part of Uberall’s growth journey,” Phelps said. “Uberall’s solution stands out from the crowd, and I look forward to joining Uberall’s forward-thinking, forward-driven team, and its top-notch local partners, in accelerating Uberall’s brand pre-eminence and business expansion.”

Cho and Hoppe arrive at Captiv8
Captiv8, an influencer marketing platform, has added Saeyoung Cho and Stephanie Hoppe to its leadership team as Head of Strategic Partnerships and Head of European Operations respectively.

Cho will focus on strengthening industry partnerships and leading customer growth with enterprise customers. She brings a decade of experience working across paid, owned, and earned media to build a social-first vision with Fortune 500 brands. Prior to joining Captiv8, Cho was a Director at Horizon Media.

“Over the last five years, as both a customer and a branded context expert, I've had the opportunity to see Captiv8 evolve into one of the strongest leaders in the influencer marketing ecosystem by placing forward-thinking strategic bets on influencer data ahead of the competition. I could not be more thrilled to partner with the entire team,” said Cho.

Hoppe will lead strategy and direction for Captiv8's European operations which includes expansion into the UK, Germany, France, Switzerland, Italy, Austria, and the Netherlands. She previously led business development at Relatable.

“Prior to joining Captiv8, my biggest frustration in working with some of the world's most inspirational brands was the poor quality of the data that underpinned otherwise brilliant creative strategies. As influencer marketing matured to become an essential part of brands' media budgets - the data that agencies were able to provide to clients didn't. Captiv8 marries human creativity with excellent data insights - whether you choose us as a full service agency or leverage our platform as a self-serve dashboard. I'm excited to build on Captiv8's existing success stories,” said Hoppe.

Twilio welcomes Brazeau as CTO
Jeremiah Brazeau has been chosen as Chief Technology Officer by cloud communications platform Twilio, which recently announced it would be acquiring customer data platform Segment for $3.2bn. Reporting to Chief Product Officer Chee Chew, he will be responsible for leading Twilio’s technology strategy and roadmap.

Prior to Twilio, Brazeau was a Senior Vice President and distinguished architect at Salesforce, where he led a team of engineers and software architects to deliver highly scalable and secure SaaS solutions.? Before that, he was also a Principal Engineer at Amazon Robotics, where he pioneered the notion of robotics in the cloud.

“Twilio’s mission to fuel the future of customer engagement is so important, especially now in the time of COVID-19 where people are disconnected physically,” said Brazeau. “I believe Twilio is well-positioned to drive connectivity between individuals, customers, and companies. I’m thrilled to have the opportunity to drive and accelerate the technology roadmap that enables Twilio to continue to connect people – a necessity for the world in these challenging times.”

Snow joins Extreme Reach to direct product marketing
Extreme Reach (ER), an asset management solution for TV and video ads, has announced Michael Snow as its Director of Product Marketing. He will work with the leadership team to drive the strategic vision for expanding AdBridge's – ER’s cloud platform – creative asset management capabilities for the company's client portfolio of leading brands. He will also collaborate closely with the sales, marketing and product development teams.

Snow brings over 20 years of experience in the digital asset management industry, at companies including Interwoven, Oracle, and OpenText, where he specialized in customer experience, digital experience and rich media management.

“Extreme Reach is a true breath of fresh air - the company has the size, dynamic expert team, and history with an established customer base to create tremendous opportunities in the industry and its rapid development process enables a responsiveness to customer feedback that is exceptional,” said Snow. “I'm excited to join a company with such an incredible product line and I'm looking forward to working alongside this fantastic team to create something truly unbeatable to help our clients.”

Verb looks to Lilly for client services direction
Ben Lilly has been appointed as Director of Client Services at Verb Brands, a luxury digital marketing agency. Reporting to Founder Chris Donnelly, he will be responsible for driving strategic growth for Verb’s portfolio of luxury and premium brands, including The Maybourne Hotel Group, Bugatti, Creed Fragrances, and Grosvenor London.

Lilly was previously Client Partner at digital marketing agency iCrossing, before which he was Client Director at Digitas LBI.

“Verb is, simply, the leading luxury digital agency, and I couldn’t be more delighted to join Chris and his team. Yet digital never sleeps, and luxury is having to undergo rapid transformation in a much-changed marketplace in 2020,” Lilly said. “I’m looking forward to working with Verb’s creative, data and media teams to bring a stepped change to performance of some of the biggest names in luxury. The combination of performance marketing and creativity is a potent force and it’s an exciting time to be joining.”

Webb takes charge of digital at Lab
Lab Group, a collection of digital marketing, technology, and creative services agencies, has hired Matt Webb as Group Head of Digital. He will be responsible for innovation and digital services across all of four of its agencies – with a particular focus on digital agency Riverr – and will oversee the development of high-quality enterprise digital services, while also facilitating and inspiring innovative thinking.

Webb has more than 20 years’ experience in C-level technology roles at large digital agencies and most recently was Europe Chief Technology Officer at Valtech, where he oversaw major client initiatives and built its connected experience offering. Prior to that, he held positions at JWT, HeathWallace, and Mirum. Webb is also the founder of innovation consultancy Maker Unleashed.

“I’m super excited to be joining LAB Group at such an important stage in its evolution,” said Webb. “I’ve been really impressed by the group’s depth of expertise in behavioural science and the fascinating projects they’re involved in. I’m very much looking forward to getting stuck into what I love doing – leading, thinking, making and innovating.”

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