Newsletter

Movers & Shakers: Innovision, Nintex, Live Nation, Amplience and more

Tim Maytom

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Clockwise from left) Jayne Travis, Dustin Grosse, Amy Marks, Michael Jones, Ron McMurtrie, Luis Silva Dias, Nick White

Innovision strengthens strategic leadership team with new creative services director
Jayne Travis has joined the strategic leadership team of live event and experiential specialists Innovision as creative services director. Previously the head of creative services at brands such as BrewDog and Virgin Media, Travis will lead Innovision’s creative and content studio, working with client partners including Facebook, Puma, BP and Red Bull to create effective, inclusive and award-winning experiences.

“This is an incredibly exciting time to join Innovision,” said Travis. “I love that the agency, after 21 years, has the same undying passion to push creative boundaries and seamlessly deliver work that’s innovative and makes a positive difference.”

Innovision is celebrating its 21st year by expanding its existing office space, and has also won a number of new accounts including Moneysupermarket Group and Pride in London, which it delivered in 2018. The agency also recently promoted Mark Fisher and Lindsay Barchan to design directors. Both will work alongside Travis to bolster the agency’s creative offering.

“We are delighted to welcome Jayne to our all-female strategic leadership team,” said Claudia Douglass, co-founder and managing director at Innovision. “She is a recognised creative leader and has an infectious energy and personality that I know will allow us to continue to create outstanding and inclusive work for our clients and the agency.”

Dustin Grosse heads to Nintex to become CMSO
Intelligent process automation firm Nintex has appointed digital marketing veteran Dustin Grosse as the firm’s new chief marketing and strategy officer. Grosse brings more than 25 years of technology management, strategy and marketing experience from previous leadership roles with Microsoft, DocuSign, McKinsey & Company, Procter & Gamble and more.

Grosse most recently served as the CEO of ClearSide, a sale engagement platform that was acquired last year by Corel Corporation. In his three years there, he helped expand ClearSide’s sales and marketing channels, grow revenue and achieve profitability. Prior to that, Grosse spent four years as the chief marketing officer of DocuSign, where he built its global brand and established its leadership as the industry standard in digital transaction management.

“I’m delighted to join Nintex at this stage of the company’s evolution because I’m passionate about helping companies digitally transform their business,” said Grosse. “I’m excited to collaborate with all Nintex employees, partners and customers to ensure we deliver increasingly valuable solutions through the Nintex Platform. I look forward to helping Nintex promote the world’s best technology to easily identify, automate and manage critical business processes.”

“Dustin is a cloud technology innovator, strategist and go-to-market expert who will inspire our team with his passion for business productivity improvements made possible by the Nintex Platform,” said Eric Johnson, CEO of Nintex. “Many of us at Nintex have known and collaborated with Dustin for several years and believe that his marketing and corporate strategy acumen will help drive Nintex customer focus to further scale our success.”

Amy Marks joins Live Nation’s Media & Sponsorship division
Leading live entertainment company Live Nation Entertainment has announced the hiring of Amy Marks as the first executive vice president and head of integrated marketing for Live Nation’s Media & Sponsorship division. Marks brings nearly two decades of industry experience building multi-platform marketing strategies and campaigns for a diverse range of brands. Based in New York, Marks will report to global president of Live Nation Media & Sponsorship, Russell Wallach, and will lead a growing department that includes research, analytics, strategy, creative, experiential events and industry marketing.

Marks joins Live Nation from Bloomberg Media where she was global head of marketing. While at Bloomberg she spearheaded the launch of the Content Studio, led event marketing and conceptualised multimillion-dollar client programs. This effort contributed to significant revenue growth and personal recognition for Marks, in the form of Folio’s 2017 Innovators Award. Prior to Bloomberg, Marks was the head of integrated marketing for People Magazine for 15 years where she led digital, experiential, mobile, retail and print campaigns.

“I’m thrilled to join such an incredible and growing organisation filled with amazing talent,” said Marks. “There is endless opportunity at Live Nation to connect brands in a meaningful way with influential, receptive audiences and demonstrate how online and offline solutions can grow business for mature and emerging brands, regardless of the category.”

Amplience hires Michael Jones as chief revenue officer
Industry veteran and former eBay executive Michael Jones has come on board content and asset management SaaS firm Amplience to support the company’s ongoing global growth as chief revenue officer. Jones will be responsible for all worldwide marketing, sales, business development, customer success, professional services and executing the company’s strategy to attract brands, retailers and consumer goods companies. He will report to Amplience’s CEO, James Brooke, and become a member of Amplience’s executive team.

With more than 20 years of industry experience, Jones has previously served in executive roles at ChannelAdvisor, eBay, RetailMeNot and most recently Anatwine. He is also currently on the Advisory Board of Reveal Mobile, a leader in location-based marketing, and boasts a track record of leading and successfully helping scale technology companies over his two decades within the industry.

“I’ve been in the retail technology and eCommerce space for many years and have directly witnessed the rapidly changing retail landscape,” said Jones. “Today there is an acceleration of the blurring of the lines between online, offline and mobile commerce. With that blurring comes some important focus areas retailers and brands must nail to win – ease of use, vast selection of products, fast and free shipping, competitive pricing and many different content types to build their brand voice and reach out to consumers on any device or screen. Amplience has developed a platform that truly empowers retailers to adapt to this changing landscape and prepares them for the future, which is why I find this to be such an exciting opportunity and why I’m thrilled to join the company.”

New B2C sales and marketing director named at Decision Tech
Following its buy-out by Moneysupermarket Group, Nick White has been appointed to the new role of B2C sales and marketing director at comparison technology and performance marketing group Decision Tech. With over 18 years of experience in price comparison and eCommerce, both in the UK and abroad, White will grow and develop the firm’s portfolio of B2C websites.

White will take responsibility for Decision Tech’s marketing-leading broadband and mobile comparison site broadbandchoices.co.uk, as well as its three mobile and recycling comparison brands. An experienced digital marketing and commercial leader, he brings extensive experience holding senior positions in household comparison names, including spending five years at uSwitch, where he sat on the board as their product and commercial director.

“I’m really excited to join Decision Tech at the start of what is an incredibly important era for the business. It is clear the focus here has been constructing a very talented team with a real passion for the services they deliver via their own brands, and their partner network. I’m looking forward to being part of the next stage of this journey.”

Luis Silva Dias appointed CEO of FCB International
FCB Global has promoted Luis Silva Dias to oversee its international operations in 62 markets, spanning Latin America, Europe and Asia. Silva Dias takes over from Sébastian Desclée, who has been promoted to CEO of FuelContent, the new content production arm of FCB. As CEO of FCB International, Silva Dias will report directly to FCB Worldwide CEO Carter Murray.

Silva Dias has had a swift rise through FCB since joining the organisation in 2000. Named executive creative director of FCB Portugal in 2002, he was made president and CEO of that office in 2005, and chief creative officer for EME in 2008. In 2014, he joined FCB International as chief creative officer where, in addition to making contributions to the network’s creative output, he was the lead architect of FCB’s rebrand in March 2014.

“I feel very honoured and grateful for the great legacy I’m receiving,” said Silva Dias. “We’re living such exciting, positive times at FCB and this is, above all, an opportunity to influence from a creativity and innovation standpoint. Wherever the market is evolving to, we cannot forget that we a specialist, added-value industry, not a commoditised service – we are what we do, we create a product that grows our clients’ businesses and value – and thus determines our own. That will be my focus and the challenge I will share with our amazing talent from all around the world.”

Ron McMurtrie raised to chief marketing officer at Sage
Cloud business management solutions firm Sage has revealed its new chief marketing officer, Ron McMurtie, who will oversee all marketing disciplines across Sage’s 23 markets, driving new customer acquisition and customer loyalty in Sage Business Cloud. McMurtrie will report to CEO Stephen Kelly and serve as part of this executive committee.

“Marketing at Sage is about much more than taking products to customers,” said McMurtrie. “For us, it is about championing businesses – from start-up to enterprise, about future proofing them and about supporting them with advice and connections that allow them to thrive. It is an honour to lead those efforts, and this fantastic team. Through Sage Business Cloud, our technology is attracting a new generation of business builders to Sage, and now we have incredible marketing talent with experience from the world’s top tech brands to ensure we keep up momentum.”

McMurtrie first joined Sage as executive vice president of customer marketing in 2016, and oversaw the integration of market-leading US cloud accounting solution Sage Intacct in 2017. He has spearheaded the worldwide launch of several customer marketing initiatives, including Sage’s new Ambition Ambassador program and Sage Sessions, a series of hyper-local, one-day events to Sage’s 3m customers around the globe. Before joining Sage, McMurtrie was chief marketing officer at Recall, and he boasts over 20 years’ experience leading worldwide marketing strategy and operations for global brands.

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