Newsletter

Movers and Shakers: N26, Publicis Sapient, Malwarebytes, BIMA, Facebook, and more

Tyrone Stewart

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Clockwise from left) Adrienne Gormley, Kameshwari Rao, Laurence Parkes, Barry Mainz

N26 makes a pair of C-level additions
Adrienne Gormley and Diana Styles have joined mobile banking platform N26 as Chief Operating Officer and Chief People Officer respectively.

Gormley joins N26 with over 20 years of experience working with technology leaders, including Google and Dropbox. She will oversee N26’s customer service, business operations, service experience and workplace divisions, working to scale and elevate internal capabilities and build a culture of customer-centricity and operational excellence across the organisation.

“I’m thrilled to be joining N26 at a time full of opportunity. With more people turning to digital banking than ever before, I believe that we can be the first to pioneer a truly world-class, fully-digital service experience in banking that can set the standard for the future of this industry,” Gormley shared.

Former Adidas executive Styles will oversee employee experience, leadership and organisational development, recruiting, employer brand, rewards, and people operations divisions.

“N26 has been on a truly incredible journey to transform an industry as a disrupter, challenger and pioneer. Having grown its team to a 1,500-strong workforce of 80 nationalities in just five years, I’m extremely excited to further strengthen the N26 culture and talent pool and build a world-class employee experience that matches the organisation’s next chapter of transformational growth and change,” said Styles. 

Rao takes charge of people at Publicis Sapient
Publicis Sapient, Publicis Groupe’s digital transformation hub, has promoted Kameshwari Rao to the role of Global Chief People Officer.

Rao enters the new role having served in multiple people success leadership roles prior to this position. Since 2001, she has led human resources practices in a variety of roles at Publicis Sapient. Her most recent role at the company was Group Vice President of People Success.

“I am thrilled to take on this new role and excited about the opportunity to continue building upon the backbone of Publicis Sapient; its people,” said Rao. “Since joining nearly two decades ago, I've seen from multiple perspectives how we have consistently thrived through challenges. Most recently, COVID-19 has given me the opportunity to partner with leaders to enable our people to look into the future with optimism and hope. This includes crafting a new way of working, addressing inclusion and equity in our business, and helping build courage and resilience to create an environment that allows all of our people to thrive for years to come.”

Malwarebytes promotes Mainz to COO
Barry Mainz has been elevated to the newly created role of Chief Operating Officer at Malwarebytes, a cybersecurity software firm. He is responsible for leading customer-facing go-to-market strategies, operations, and activities, accelerating growth across the company's consumer and corporate businesses.

Mainz, who was previously Malwarebytes’ Chief Revenue Officer, has held numerous executive leadership roles, including CEO, president, COO, and CRO, as well as advisory and board positions at private and public companies such as MobileIron, Wind River (an Intel subsidiary), Makara (acquired by Red Hat), and Sun Microsystems.

“When I joined Malwarebytes, I was drawn to an incredible product and its untapped potential, a highly-accomplished leadership team that inspired me, and a lot of passionate employees working hard for our customers,” said Mainz. “We are growing and creating value for our customers that will lead to a very exciting future for our company. As COO, I look forward to empowering our employees, continuing to improve operational excellence, and further accelerating Malwarebytes' growth.”

Parkes to lead new BIMA network
The British Interactive Media Association (BIMA) has named Laurence Parkes as Founder and Chair of its new Digital Leaders’ Network. The BIMA Digital Leaders’ Network will meet regularly to explore key issues, find solutions and issue advice and guidance, with plans for a peer-group mentoring scheme in the near-future.

Parkes, who is currently Chief Executive Officer at Rufus Leonard, has been appointed after leading the BIMA roundtable series, which helped business leaders navigate the immediate impact of the coronavirus.

“Now more than ever it is important to help clients and agencies understand each other’s challenges, to drive productive support across the industry,” said Parkes. “The BIMA Digital Leaders’ Network aims to be the catalyst of this change. As Founder & Chair, I’m excited to work with my peers to help the digital and tech industry thrive in such uncertain times.”

Facebook names Schultz new CMO
Alex Schultz has been promoted to Chief Marketing Officer at Facebook. He takes over from Antonio Lucio, who stepped down from the position last month. Schultz will continue to oversee product growth, analytics, and internalisation.

Schultz, who has been at Facebook for 13 years, started life at the social network in an Analyst capacity before rising to Manager, then Director, then Vice President, and now CMO. Prior to Facebook, he was a Marketing Manager at eBay.

“I am super proud to be Facebook’s next CMO. Lucio has left huge shoes and a great team behind and I’m really excited to get stuck in with them,” Schultz said in a Facebook post. “Gracias, Antonio for being a great friend, colleague, creative leader and voice of experience and wisdom for this company… You have strengthened our ability to tell meaningful, culturally relevant stories with our family of brands. I hope to build on this and bring my experience in segmentation, targeting, and measurement to bear as we work to reach people more meaningfully through our product.”

Breeden to head up safety at Match
Match Group has hired Tracey Breeden as its Head of Safety and Social Advocacy. In the newly created role, she will oversee Match Group's trust and safety policies and initiatives across its global portfolio of dating products – including Tinder, Hinge, OkCupid, Match, and Plenty of Fish – and will work with each brands' product teams to continue developing new safety features.

Breeden comes to Match from Uber, where she led global safety initiatives across six continents, advising teams on product development, training, policies, and initiatives that addressed safety and social issues, with a special emphasis on women and marginalised communities.

She will work directly with the Match Group Advisory Council, which is involved in the study and prevention of sexual assault, sex trafficking, abuse, harassment, and similar issues.

“I've spent my entire career fighting to create safe spaces for all people so I'm excited to bring my passion for promoting safety and advocacy to Match Group and its brands,” said Breeden. “Corporations play an important role in sparking positive, social change but also have a responsibility to help ensure safe experiences for their users. I look forward to developing pathways to more equitable and inclusive solutions when it comes to safety across Match Group's many communities.”

Cheil brings in Chadwick to lead strategy
Michael Chadwick has been appointed Head of Strategy at digital marketing and advertising agency Cheil UK. He will work to develop and further enhance Cheil’s strategic offering, and oversee integration of Cheil’s online and offline business areas to help clients deliver connected, omnichannel experiences and drive better overall performance. He will also be responsible for evolving Cheil’s new performance division.

Chadwick joins from Dentsu Singapore, where he was responsible for strategy across 30 offices in 17 countries for key regional/global new business and clients. Prior to Dentsu, Chadwick has held roles at TBWA/Group, Mondelez International, and JWT.

“'I’m so excited to join the team at Cheil, and be part of a culture that’s delivering creativity and innovation across the whole customer experience,” said Chadwick. “There’s huge opportunity to deliver powerful strategy that connects the dots across channels, and fuels work with real commercial and cultural impact. Cheil UK is unique in its approach, with a perfect blend of creativity and technology at its heart. I will be working to optimise our products and services and create new ones to continue to support the huge change brands are undergoing to help them grow and succeed.”

Shin joins TextNow to lead engineering
Free texting and calling app TextNow has selected Andrew Shin as its Senior Vice President of Engineering. He is responsible for overseeing all technical aspects of the app, growing the engineering team, and scaling the TextNow platform to meet the demands of a rapidly growing user base, while maintaining and improving user experience and call quality.

Shin brings more than 20 years of experience building software for consumer internet and eCommerce platforms and was most recently the Chief Technology Officer at GOAT.

“I’m excited to change the way people think about wireless communications,” said Shin. “I’ve been inspired by how much people love our service and how much they rely on it. With the talented team we have in place, we can deliver even more value at a much lower cost than traditional carriers.”

Lab Group elevates GM Mason
Andy Mason has been promoted to a new role as the Lab Group, a collection of digital marketing, technology, and creative services agencies, establishes two special agency brands called Riverr and Verj.

He has assumed the dual role of Chief Operating Officer of Lab Group and Managing Director of Riverr after shifting from his position as Lab General Manager.

“Lab's direction has always been driven by several core teams of pioneering and future-focussed subject-matter experts, and it's fantastic to play a part in establishing two best-in-class agency brands that will further enable and stimulate these teams to flourish and to explore innovative digital solutions to the new challenges lying ahead of us all,” said Mason.

“I'm delighted to step into this dual role in order to help shape and drive the next phase of Lab Group's growth strategy, and it's a privilege to do so as part of such a passionate team, all working creatively to ensure that this success story continues into 2021 and beyond.”

Jerig becomes IT head at Fingerpaint
Fingerpaint, a health and wellness marketing agency, has named Tony Jerig as its Head of Information Technology. In this newly created role, he will oversee Fingerpaint’s internal information structures to ensure seamless integration as the agency continues to expand its capabilities through organic growth, new offices, and acquisitions. He has also been added to the agency’s operating board.

Jerig brings over 30 years of industry knowledge and experience in the advertising space, including holding information systems and technology roles at agencies like inVentiv Health (now Syneos Health) and GSW. He joins Fingerpaint from e-Cycle, where he was Chief Information Officer for the past eight years.

“The people-first culture Ed [Mitzen] has built here at Fingerpaint drew me in from the very beginning,” said Jerig. “This agency is truly something special, and I am humbled to continue improving the internal structures so that client teams can continue to create work that is awe-inspiring.”

Blue Array brings in Emmanouel as MD
Stephanie Emmanouel has been hired as Managing Director at SEO agency Blue Array. She will be responsible for Blue Array’s operations as of 1 October.

Emmanouel arrives at Blue Array with 20 years’ business experience. She joins from Rokt, where she held the position of Vice President, EMEA. Prior to joining Rokt, she was General Manager CCM at Somo.

“Blue Array has a stellar reputation in our industry and I could not pass up the opportunity to work with such a talented team that is laser focused on the single highest-performing digital marketing channel out there,” Emmanouel explained. “I started my digital career in ‘search’ back in 2004. Having been part of the founding team of one of Google’s European offices has made me experience and value the ‘power of search’ first hand, and I am looking forward to being part of this exciting and ever changing journey for years to come.”

MD and board chair appointed at CHS
Steve Keats will move into the role of Chair of the Board, as he hands over the Managing Director gig to Chris Southgate, at creative marketing agency CHS.

Southgate joined the agency in 2009 to lead a growing digital team and has since been instrumental in winning pitches for key client accounts including HSBC, Allianz, and Mastercard.

“Over the past 11 years, I've had the absolute privilege to be part of the team here at CHS, working with some of the most talented, creative, incredible people I've ever met. And I could not be more excited about our next chapter,” said Southgate.

Keats added: “I am delighted that Chris will be stepping up to Managing Director as I take a step back, although I won’t be going anywhere. I’ll still be actively involved as Chair of the Board, setting and implementing our strategy and direction, and of course, supporting Chris in his new role.”

Peak Indicators looks to Unsworth as group MD
Pipa Unsworth has been appointed as Group Marketing Director at Peak Indicators, a data science and analytics consultancy. She will steer growth strategy and head up the company’s marketing operations team.

Unsworth, who has 25 years of experience leading marketing activities for organisations including Samsung, Oracle, and Sainsbury’s, also serves on the board of the Data & Marketing Association.

“I’m delighted to be joining Peak Indicators,” commented Unsworth. “It has cutting edge technology, an enviable client list of FTSE 350 companies and employs some of brightest minds in data science. Peak’s growth potential is enormous and I look forward to helping the company achieve its full potential.”

Separately, Daniela Gheorghe has been promoted to Peak Indicators’ Board of Directors. Gheorghe, who joined Peak from Oracle in 2012, will lead the company’s consulting, managed services and data science activities in her new role of Delivery Director.

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