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Movers and Shakers: Netflix, Target, AppsFlyer, Flipboard, and more

Tyrone Stewart

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Clockwise from left to right) Jackie Lee-Joe, David Llewellyn, David Bell, Toby Jenner, John Kerr, Edwina Dunn, Iain Jacob, Rob Dembitz

Netflix turns to Lee-Joe to head up marketing
Jackie Lee-Joe has been hired as chief marketing officer at Netflix, succeeding the retiring Kelly Bennett. She will start the role in September and will be based in Los Angeles.

Lee-Joe has served as chief marketing officer at BBC Studios since 2015. She joined the BBC from Skype, where she was global director of audience, entertainment marketing & broadcast media. She boasts over 20 years of marketing experience with companies including Virgin Mobile, Carphone Warehouse, and Orange.

“Netflix is a much loved and respected brand with audiences globally thanks to its rich and varied original programming. I'm thrilled to be joining one of the most creative, dynamic and fearlessly innovative companies in the world,” said Lee-Joe.

Govind joins Target’s tech team
Target has appointed Hari Govind as senior vice president of infrastructure and operations within its technology team. Reporting to the company’s executive vice president and chief information officer, he will oversee cloud-and-compute capabilities, network connectivity, and operations.

Govind joins Target from Facebook, where he was group manager on the infrastructure teams, leading strategy and execution to help scale platforms for Facebook, Messenger, Instagram, WhatsApp, and Oculus. Prior to that, he worked at Microsoft and Honeywell International. He has also previously led teams that built platform capabilities for Bing, as well as retail and supply chain systems for Xbox.

“Target has scaled its technology infrastructure and operations to deliver a leading retail omni-channel experience for its guests. With substantial investments in technology, stores, supply chain, and its team, including its commitment to a diverse workforce, Target is uniquely positioned for the next frontier in retail,” said Govind. “With more than 1,850 stores, 3,000 engineers and 350,000 team members at Target worldwide, I am excited to join an incredibly passionate team with a culture that is laser focused on creating joyful guest experiences.”

AppsFlyer names Llewellyn as Europe MD
David Llewellyn has been hired as EMEA marketing director at AppsFlyer, a mobile attribution and marketing analytics firm. Reporting to vice president of global marketing Ran Avrahamy, he will be focused on helping over 12,000 brands, such as Skyscanner, Deliveroo and TransferWise, better understand the mobile and digital ecosystem, optimise their performance and navigate complex challenges, such as fraud and cross-device attribution.

Llewellyn arrives with more 15 years of experience in the technology sector, working across marketing, business development, and strategy at companies including Amazon, Skyscanner, and Shazam.

“Mobile analytics are a crucial piece of the puzzle for any brand wanting to measure their ROI, fight mobile ad fraud and optimise spend accordingly,” said Llewellyn. “AppsFlyer’s market leading people-based approach is the holy grail for marketers who have been trying to better understand user journeys across different platforms, devices and other touchpoints for decades. I’m excited to be part of a talented team as we continue to grow in EMEA.”

Bell takes seat at Flipboard’s board
Content discovery platform Flipboard has elected David Bell to its board of directors, with Danny Rimer of Index Ventures stepping down after 10 years of service.

Bell is the former chief executive officer of Interpublic Group and founder and chairman of Gyro, which he founded in 2008 in partnership with Pegasus Capital Advisors. He has also held roles at True North Communications, Knox Reeves, and Bozell.

An Advertising Hall of Famer, Bell is the only advertising executive to lead all four industry associations: American Association of Advertising Agencies (4As), the American Advertising Federation (AAF), the Advertising Educational Foundation (AEF) and the Ad Council.

“The world is at its best when storytelling is at its best,” said Bell. “Thanks to Flipboard's platform technology, its deep understanding of content and its highly engaged global audience the company well positioned to succeed. There is no other platform that consistently delivers highly valuable experiences for consumers, publishers as well as advertisers.”

Wavemaker makes Jenner its global boss
Toby Jenner has been named as global chief executive officer at GroupM agency Wavemaker. Succeeding Tim Castree, who was appointed GroupM’s North American chief executive officer in December, he will lead Wavemaker’s 8,600 employees who manage $13bn in billings for blue-chip clients in 90 countries.

Jenner, who will report to GroupM’s global chief executive officer Kelly Clark, will transition from his current role as MediaCom’s worldwide chief operations officer over the summer and begin his new role in September. Before his current position, he held the MediaCom roles of global chief business development & marketing officer, Asia Pacific chief operating officer, and chief executive officer of Australasia. He originally joined GroupM as managing director of MEC in the UK.

“I’m really looking forward to meeting my new colleagues and our clients at Wavemaker in the coming months,” said Jenner. “I’m fortunate to join a business with very strong local markets, a great team, a great client portfolio, and a track record in delivering growth for brands. Like any business, I’m sure there are areas where we can be stronger. We’ll address those as a team and take the agency on to even greater success moving forward.”

“I’d like to thank everyone at MediaCom. Across 11 years, four different continents and four different roles, I’ve had the opportunity to meet the most amazing people who’ve all been instrumental in preparing me for this new chapter.”

Dembitz and Gosling join Bidstack
Bidstack, a native in-game advertising platform, has hired Rob Dembitz as chief commercial officer and Simon Gosling as chief marketing officer.

Dembitz will be tasked with creating clear commercial strategies to further position Bidstack as a leading in-game advertising group. He has spent the past decade in private equity-backed media businesses, including EMI and Cannes Lions, where he launched Lions Health, Lions Innovation, and Lions Entertainment as global head of innovation.

“I’m excited to be joining a company which is thinking years ahead in terms of digital advertising and is devoted to reaching a rich, growing audience across the gaming ecosystem, enabling brands to unlock a channel that has been hitherto inaccessible,” said Dembitz.

Gosling will use his passion for innovation and vast industry knowledge to help improve the company’s positioning, ensuring that clients and partners understand the value of the solutions it offers. He previously worked as a futurist at Unruly, where he was responsible for leading the ‘Future Home’ project.

“I’m thrilled to start working alongside such a talented and ambitious team who are at the cutting edge of digital advertising,” said Gosling. “Through its proprietary ad-tech, Bidstack enables brands to reach gamers at scale, at a time when the gaming market is larger than film and music combined. New technologies, such as 5G and cloud-based gaming, are set to increase the already huge global gaming audience (2.5bn) exponentially. Bidstack possesses a tremendous vision for the future and I am excited to be part of a team where so much innovation is taking place.”

LoopMe adds pair to Data Advisory Board
Iain Jacob, formerly EMEA chief executive officer at Publicis Media, and Eric Eichmann, former chief executive officer at Criteo, have joined LoopMe’s new Data Advisory Board.

The Data Advisory Board was setup to explore how data is being used within the industry, open up debate on best practice and unpick how brands can best measure the effectiveness of third-party data segments, which often come with a high price tag.

“Many brands are still struggling to access and implement the first-party data they hold, due to siloed ways of operating and legacy technology,” said Jacob. “This makes brands extremely reliant on third party data, but the age, effectiveness or scalability of this data can be tough to assess, particularly as users switch devices. Reliable solutions that show real brand impact and that are implementable today, are what the market needs.”

Eichmann added: “We continue to see a trend towards media buying transparency and campaign measurement, on metrics such as viewability. For performance campaigns, attribution has significantly improved thanks to better data quality and campaign metrics. For brand campaigns, where outcomes are harder to measure, attribution is still in early stages. LoopMe is at the forefront of measuring and optimizing measurable online and offline brand outcomes such as changes in intent, store visits or in-store purchases.”

Mehta joins CleverTap to lead on alliances
Customer retention SaaS platform CleverTap has appointed Miten Mehta as its chief alliance officer. He will lead the company’s strategic alliance and partnership programme across the Americas, EMEA, and APAC regions.

Mehta has over 25 years of P&L experience across strategic alliance and partnerships, corporate development, M&A, and product innovation. Before joining CleverTap, he worked at Google as a consultant, supporting their strategic partners and customers for the Google Cloud Platform and community ecosystem programme. He was also co-founder of Spinta Global Accelerator, KD, eComLive (acquired by InfoSpace), and MoConDi (acquired by MobileMedia).

“CleverTap enables our partners to grow their client’s digital business through our industry-leading customer retention platform which helps Fortune 2000 brands increase customer lifetime value while reducing churn and customer acquisition cost,” said Mehta. “I’m excited at this opportunity to add value to our partners and help them expand into new markets and verticals by leveraging the CleverTap platform.”

Geospatial Commission name Dunn as commissioner
Edwina Dunn has been made an independent commissioner of the UK government’s Geospatial Commission. The Starcount chief executive officer is one of four new independent commissioners including Dame Kate Barker, Kru Desai, and Steve Ungur.

Dunn is said to have always had a passion for this sector.  She joined CACI as a geography graduate, working on location planning, where she became the company’s youngest ever vice president.  She went on to co-found dunnhumby with her partner, Clive Humby.

“The UK has a wealth of geospatial data with enormous economic value and I am delighted to work alongside the Commission’s exceptional team to provide insight and help to maximise the growth of the UK’s digital economy,” said Dunn.

Barshack picked to lead marketing at Samba TV
Samba TV, a provider of global TV data and audience analytics, has appointed Randi Barshack as chief marketing officer. Reporting to chief executive officer Ashwin Navin, she will oversee Samba TV's global marketing strategy and execution.

Boasting more than 20 years of experience, Barshack has established brands and categories across a variety of sectors. She recently served as chief marketing officer at Figure Eight (acquired by Appen) and, before that, held senior roles at xMatters, and Mashery (acquired by Intel). She also co-founded Tealeaf Technology, an independent spin-off of SAP which was later acquired by IBM.

“I was immediately attracted to Samba TV as the leader in the TV data and analytics space, the unique market challenge that it solves and the overall potential of the technology. I’m excited to be part of the company’s next chapter,” said Barshack. “As a marketer, I understand the importance of linking TV viewing to intent and purchase, and how this will transform marketing as we know it today.”

Kin + Carta chooses Kerr as chairman
John Kerr has been appointed non-executive chairman at Kin + Carta, a digital transformation business. Succeeding Richard Stillwell, he will become chairman at the company’s annual general meeting in November.

Kerr was global vice chairman of Deloitte Consulting from 2016 to 2018, serving as chief executive from 2011 to 2015. He previously held a number of senior leadership roles at Deloitte Consulting and led the creation of Deloitte Digital in 2012.

“I have spent my entire career advising global businesses on how best to position themselves for growth,” said Kerr. “Latterly, at Deloitte Digital we created the world’s leading digital transformation brand. Kin + Carta is extremely well-positioned to be a leader in this market and I’m excited to be joining such an agile and dynamic business. I look forward to working with the new leadership team and the rest of the Board as we move forward with this strategy.”

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