Moengage

Movers and Shakers: Ogilvy, Shutterstock, Adjust, Zeotap, PubMatic, HyperJar, and more

Tyrone Stewart

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

Top (L-R): Devika Bulchandani, Aiden Darné, Katie Madding, Matt Barash
Bottom (L-R): Susan Daimler, Natalie Malevsky, James Reddington, Meghan Burton

Ogilvy names Bulchandani North America CEO
Devika Bulchandani has been appointed Chief Executive Officer of Ogilvy North America and Global Chairwoman of Advertising. Bulchandani will be responsible for driving all aspects of Ogilvy's core business across the US and Canada which spans advertising, brand & content, public relations & influence, experience, growth & innovation, and health.

Most recently Bulchandani served as President of North America for McCann Worldgroup. Prior to being appointed to that role in December 2019, she was President of McCann New York. Bulchandani is also a founding member of Times Up Advertising – where she has tirelessly championed equality for women in advertising, particularly for women of colour – and an active Board member of the Ad Club in New York.

“Few people blazed trails in this industry the way that David Ogilvy did, and I'm invigorated by the opportunity to work with Andy to shape Ogilvy's future,” said Bulchandani. “At this time of immense change, I look forward to harnessing the creative brilliance and diverse expertise of Ogilvy's global network to solve problems and create lasting value for clients.”

Darné takes charge of production at new Shutterstock creative arm
Stock photography company Shutterstock has hired Aiden Darné as Head of Global Production for Shutterstock Studios. He will oversee global production and strategy of the newly launched Shutterstock Studios, which offers brands custom content matched with production tools and services at scale.

Most recently Darné held the role of Senior Vice President of Production at Vice Media Group, where he ran the studio for commercial and editorial production across North America. Prior to Vice, he was Vice President of Production at Viacom, where he ran the East Coast production team for Viacom Digital Studios.

“I’m thrilled to join Shutterstock at such an exciting time for the company. Now more than ever, there is growing demand for a global production infrastructure that is focused through the lens of authentic local experts,” said Darné. “Shutterstock Studios is uniquely positioned to succeed with its expansive and diverse global network of contributors and creatives. It has a bright future and I'm honoured to join at the start of its exciting and flourishing journey.”

Adjust elevates Madding and Kiriakis
Katie Madding and Bill Kiriakis have been promoted to Chief Product Officer and Chief Revenue Officer, respectively, at app marketing platform Adjust.

Madding will oversee overall product strategy at Adjust, including the company's expanding product and engineering teams. She started working at Adjust in 2014, serving as Integration Engineering Director before eventually progressing to her most recent role as Vice President of Product.

Kiriakis will assume executive leadership of all of the company’s global sales functions. He joined the company in January as Senior Vice President of Global Sales.

“Katie and Bill have done a fantastic job bringing Adjust's industry-leading products to market and strengthening our teams around the world,” said Christian Henschel, Co-founder and CEO of Adjust. “Their complementary leadership will be integral to achieving our ambitious goals of servicing all of our clients' mobile marketing needs over one platform.”

Barash joins Zeotap to lead partnerships
Zeotap, a customer intelligence platform, has hired Matt Barash as its Senior Vice President of Global Publishing & Platform Partnerships. He will lead the commercial development of Zeotap’s ID+ solution.

Barash, who has more than 20 years of media and technology experience, most recently served as SVP of Strategy & Business Development at AdColony, where he oversaw global strategy, marketing and all commercial relationships with automated advertising, data and marketing technology partners. He has previously held programmatic leadership positions at Forbes and News Corp.

“Today's digital economy demands a balance of privacy and personalisation.  With ID+, Zeotap provides partners with a unique opportunity to ensure one-to-one marketing in a cookie-less world” Barash said. “I’m excited to join a world class team at Zeotap to partner with publishers and platforms and help them to future proof their businesses as digital enters a new era.”

PubMatic gives Daimler board seat
Susan Daimler has joined the Board of Directors at ad tech company PubMatic.

Daimler oversees the Premier Agent and StreetEasy businesses at Zillow Group, and manages an organisation spanning strategy, product, engineering, sales, corporate relations, and operations. She joined Zillow in October 2012 after the company’s acquisition of Buyfolio. She also co-founded travel website SeatGuru.

“Rajeev [Goel] and I have known each for over twenty years, taking similar career paths in digital entrepreneurship and leadership. This is an exciting time for PubMatic, as digital media expands across channels including mobile app and CTV. I’m honoured to be asked to serve on their Board of Directors,” said Daimler.

Malevsky chosen as growth chief at HyperJar
Budgeting app HyperJar has recruited Natalie Malevsky as its Chief Growth Officer. She will be responsible for the app’s growth in the UK, through end-to-end leadership of brand development & PR, consumer acquisition campaigns, and app engagement.

Malevsky’s 20 years’ experience spans media brands including AOL, Disney, BskyB, and Dow Jones. She was most recently Vice President of Product Marketing at Culture Trip.

“I’m thrilled to be joining such a high-calibre team at an important time for HyperJar and the FinTech industry,” said Malevsky.

“Consumers often have an uneasy relationship with debt and finances, and things have got even more complicated with the pandemic. It’s a great marketing challenge, and a timely one. I intend to use my category experience and knowledge of positive psychology to help HyperJar customers build their money ‘trust muscle’ by planning and spending their money smarter and with greater confidence.”

Havas selects Reddington as new partner
James Reddington has joined Havas Media Manchester as Managing Partner. He will provide additional client leadership across the agency’s BBC business, ensuring the continued delivery of best-in-class planning and client service.

Reddington joins the media agency after almost 24 years at Carat Manchester, where he oversaw clients including Barratt Homes, Manchester Airport Group, and Greggs as Group Business Director.

“The opportunity to help grow Havas Media Manchester and to support on the BBC business is exactly the sort of challenge I was looking for after nearly 24 years in my previous role,” said Reddington.

“We can offer clients the best of both worlds – the agility you’d usually associate with a small agency and the backing of one of the most respected networks in the UK. I can’t wait to get started.”

Pair of senior appointments made at Wolfenden
Leeds-based digital marketing agency Wolfenden has hired Meghan Burton as Operations Director and Emma Barnes as Senior Data & Insights Strategist.

Burton joins the board in a newly-created position that oversees all production teams and output. She arrives from Epiphany (now Jaywing), where she was most recently Production Director.

“I’m delighted to be joining Wolfenden in such an exciting phase for the agency,” said Burton. “The clear talent and dedication of our team has been reinforced by recent growth in our client base, and I’m really looking forward to continuing working together to empower the team and clients to achieve even greater things.”

Barnes has been hired as Wolfenden begins to define its approach to data and analytics. She was most recently Senior Analytics Strategist at Edit.

“After nine years at Edit and Branded3, it was important to me to choose the right next step, and I’m confident that moving to Wolfenden is just that,” said Barnes.

“It’s been a wonderful experience joining such a down-to-earth and friendly team, who have clearly built such strong partnerships with their clients. Their refreshing approach to educating clients and supporting them to grow means that there is endless opportunity to use data and insights to fuel not just our search strategies, but wider marketing and business plans, too.”

M&C Saatchi gets new leadership
Gareth Davis will become Independent Non-Executive Chairman of M&C Saatchi in the new year, replacing outgoing Chairman and Co-founder Jeremy Sinclair.

The Board will also appoint Moray MacLennan, currently Worldwide Chief Executive Officer, as CEO of M&C Saatchi PLC, succeeding CEO and Co-founder David Kershaw. Bill Muirhead, Executive Director and Co-founder will step down from the Board in March 2021.

“I would like to thank Jeremy, Bill and David for their inspiration and support over many years,” said MacLennan. “25 years ago, M&C Saatchi was founded with the ambition to change the world. That ambition remains. Looking forward we have an opportunity to reset M&C Saatchi for its next chapter and while we will draw on the strengths of the past, the focus will be relentlessly on the future, reflecting and anticipating major changes in society.”

Jobe to lead tech at Cheil
Cheil UK, a digital marketing and advertising agency, has welcomed Gary Jobe as its Head of Technology. Replacing Kevin Durley, his key priorities will be to build a strong developer team to lead key European projects and identify new opportunities from emerging tech trends, applying them to strengthen Cheil UK’s service offerings.

Jobe has more than 20 years’ experience designing and delivering tech solutions. He joins Cheil from Havas UK, where he was Group Head of Technology for almost five years. Before that, he held similar technology head positions at Proximity London, Sky, and Ogilvy.

“I’m excited to join Cheil UK as head of technology, especially at this point in time where digital and technology is urgently at the forefront of our clients’ business needs,” Jobe commented. “Cheil, as a global business, has an enviable legacy being at the cutting edge of technology for almost five decades, and I’m thrilled to have been passed the baton and lead the next technology chapter for the UK agency.”

Silverbean turns to McDonald as head of people
Rebecca McDonald has joined Newcastle-based affiliate marketing agency Silverbean, and its sister agency AGY47, as Head of People and Development. She will ensure there is an increased emphasis on employee growth, development and learning, feeding into the agencies’ focus on a culture that significantly benefits both its clients and its employees.

McDonald arrives at Silverbean with over 13 years of experience, which includes time at Sage and Balfour Beatty.

“I'm really excited to join the team, to support our people in their development and contribute to the agency growth,” McDonald said.

Dolgins named CMO at CafeMedia
CafeMedia, a network of independent digital publishers, has chosen Stephanie Dolgins as its first-ever Chief Marketing Officer. Reporting to Chief Executive Officer Michael Sanchez, she will lead all marketing for CafeMedia and AdThrive in support of the company's mission to build a creator-first future for the open web.

Dolgins was previously CMO of Tumblr, where she oversaw brand and consumer marketing, communications, media partnerships, and content and community development. Her other previous roles include CMO at Outcast Media; Head of Marketing at Jetsetter; Senior Vice President & General Manager of AOL’s Women’s, Lifestyle, Teens, Kids, and Multicultural Programming; Vice President of Consumer and Sales Marketing at ABC Internet Group; and Vice President of Sales Development and Creative Services at Walt Disney Internet Group.

“CafeMedia represents the influential voices who make the internet a better place and provides important support for thousands of independent creators and publishers, enabling them to grow their businesses and their audiences,” said Dolgins. “I have spent the better part of my career working at the intersection of digital media, platform and advertising, and believe that helping creators build successful businesses will lead to a richer, more vibrant and diverse internet.”

Shopbrain adds Clarkson as advisor
Robert Clarkson has been appointed as Special Advisor to the CEO and Board of Directors at Shopbrain, a virtual shopping assistant owned by Yroo. He will work closely with CEO James Cunningham and the Board to support the company’s business development and revenue growth plans.

Clarkson is currently Chief Commercial Officer at Norton LifeLock. He has previously been Senior Vice President of Global Business Development & Global Partnerships at PayPal; Vice President and General Manager of Global Commercial Card Enterprise at American Express; and President of Global Business Development at GE Capital Financial.

“Robert is a seasoned executive with an impressive track record of building and growing businesses across a distinguished 30-year career,” said Cunningham. “His experience working with some of the world's largest financial services firms, payment partners and software companies will provide Shopbrain with access to a vast network of contacts and potential strategic partners. On behalf of the Board, we welcome him to the team and see his addition as clear validation of our business model and growth prospects.”

Johnson takes seat on Amperity board
Customer data platform Amperity has added Kevin Johnson to its Board of Directors.

Johnson is President and Chief Executive Officer of Starbucks. He joined the international coffee shop chain in 2009, before taking up the role of President and Chief Operating Officer in March 2015 and then President and CEO in April 2017. Before Starbucks, Johnson spent five years as CEO of Juniper Networks and 16 years at Microsoft. He also served as the Chairman of the Cybersecurity Committee for NSTAC under both President George W. Bush and President Barack Obama.

“The future of all consumer-facing businesses requires a deeper understanding of their customers, the ability to personalise customer experiences, and the agility to recognise and adapt to shifting customer behaviours and preferences,” said Johnson. “Digital customer relationships are the key, and Amperity is in a unique position to help businesses unlock this digital potential by unifying first-party customer data and then enabling the insight and personalisation that elevates the customer experience and builds brand loyalty.”