Masterclassing Connect

Movers & Shakers: Sprinklr, Outplay Entertainment, Wagada, Mitel and Team Eleven

Tim Maytom

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Left to right) Vivek Kundra, Luis De La Camara, Nick Silverstone, David Silke, Natasha Laming, Evva Semenowicz

Sprinklr appoints former US CIO Vivek Kundra to executive role
Vivek Kundra, former executive vice president of Salesforce and the first chief information officer of the United States has been named as the new chief operating officer for customer experience management platform Sprinklr. In his new position, Kundra will be responsible for supporting Sprinklr’s mission to help enterprise brands create more human experiences at scale across social and digital channels.
While at Salesforce, Kundra led growth and go-to-market strategies for key global verticals such as financial services, healthcare, retail, auto, communications and the public sector. He helped to create an ecosystem of partners and develop new apps to solve industry-specific challenges, as well as launching Salesforce’s Government Cloud, which opened up new markets for the firm and accelerated growth in the US, EMEA and APAC.
Prior to Salesforce, Kundra served as the first ever chief information officer for the US government under President Obama. He was responsible for managing $80bn (£59.7bn) in annual technology spending, and strengthened the US cybersecurity posture while saving $3bn in taxpayer dollars, moving the government to the cloud and pushing for a more open, transparent and participatory democracy.
“I’ve been incredibly fortunate in my career to learn from amazing leaders running some of the largest companies and governments in the world,” said Kundra. “All of them share one goal: to build enduring relationships that create value for every one of their constituents. The social revolution has created an unprecedented disruption for these organisations, but when they overcome it, the results are transformational – for them, and for their customers. I couldn’t be more excited to bring what I’ve learned to the only company that was built from the ground up to solve this problem, and to do so at massive, global scale.”
Outplay Entertainment reveals new vice president of global marketing
Luis De La Camara has joined Outplay Entertainment to serve as its vice president of global marketing. A skilled and experienced senior marketer, De La Camara has worked with some of the most successful studios across the globe, developing an astute perception of industry process, and how and when to market mobile games effectively.
De La Camara has been part of the videogames industry for over a decade, most recently directing a team at King, working on the smash hit title Candy Crush Saga. Responsible for the game’s product marketing, CRM and social media, De La Camara plans to utilise his experience at King to align Outplay’s marketing efforts seamlessly with the product processes.
“Traditionally marketing is seen as an effort that lies at the end of the development process of a product, but to me marketing should be an integral part of the product’s design, especially in the games-as-a-service business,” said De La Camara. “Understanding your customer, designing optimal experiences, and creating products they fall in love with, should be the focus of any business.”
Digital marketing agency Wagada hires new commercial director
St Albans-based boutique digital marketing agency Wagada has announced that Nick Silverstone will be coming aboard as the firm’s new commercial director as it undergoes rapid growth. The firm has set an ambitious growth target of doubling its turnover in the next three years, and Silverstone will form a central part of the team aiming to help more clients benefit from optimised websites and strategic marketing and PR services.
Silverstone’s background is in property, IT and recruitment, with career highlights including 16 years spent working at property software companies Vebra and Dezrez, where he headed up the sales and business development teams. He went on to run his own recruitment business for four years, and prior to joining Wagada, was serving as managing director at managed service provider and data centre CSP.
“I’m delighted to welcome Nick to Wagada,” said Cheryl Luzet, managing director at Wagada. “The business has had a rapid period of growth over the last two years which we aim to double over the next three years. Nick’s appointment will help us accelerate that process. Nick brings with him a huge amount of sales experience and knowledge of running a business, as we aim to take Wagada’s growth to the next level with our ambitious expansion plan.”
David Silke recruited to lead international marketing at Mitel
Business communications firm Mitel has unveiled industry veteran David Silke as its new vice president of international marketing. Silke will work across the EMEA and APAC markets that compose Mitel’s international regions, creating new customer engagement programs that complement the company’s go-to-market structure.
Silke is the latest in a series of executive appointments by Mitel’s APAC and EMEA management team, which has also recently added Jeremy Butt as senior vice president for EMEA, Richard Roberts as vice president of UK, Ireland and EMEA channels, Mark Duff as vice president of international sales engineering and professional services and Denise Bryant as distribution director for EMEA. Silke boasts a 22-year career in the technology industry, and joins Mitel from Juniper Networks, where he led the company’s global marketing campaigns. He has previously spearheaded EMEA and APAC marketing programs for firms including Brocade and Nortel.
“Demand for cloud-enabled communications and collaboration solutions is sky-rocketing as they can both increase productivity and reduce costs,” said Silke. “Mitel is in an incredibly strong position to help its customers make the most of this opportunity. Marketing plays a key role in driving Mitel’s growth, and will help secure the company’s long-term success.”
Team Eleven strengthens strategy capabilities with two new hires
Communications agency Team Eleven has hired two new strategists with the aim of strengthening and expanding its business. Natasha Laming and Evva Semenowicz will inform the company’s work as it deals with clients including the BBC, Invisalign, Chiquita, Asics and Wiltshire Farm Foods, while also driving the business’ growth.
Laming most recently served as strategy & insights manager at Danone Nutricia, and brings a wealth of unrivalled experience to help build out Team Eleven’s new research and insights capability, which will fuel growth for clients by unlocking information and insights that exist within organisations. Semenowicz joins from branding agency Osborne Pike, and brings a broad strategic skill set to Team Eleven that is already energising the firm’s strategic responses.
“I’m thrilled to have Tash and Evva on board as we seek to continually offer a relevant, compelling and commercially-minded strategic consultancy to meet the demands of modern clients,” said Nicholas Gill, strategy partner at Team Eleven. “The capability and experience we can now offer combines a real depth of knowledge and skillset both upstream strategically and downstream from a comms planning perspective – with the agility of a start-up and none of the bureaucracy and ego of a big agency.”