Movers & Shakers: Turn, Brainstorm, YOC and More

Alex Spencer

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a weekly feature intended to help you keep track of who's joined which company, and what they're doing there.

Turn CEO FalckBrightRoll's Falck named Turn CEO

Digital marketing hub Turn has appointed Bruce Falck as its new CEO.

Falck joins Turn from BrightRoll, where he led all business functions as COO until the company's acquisition by Yahoo last year, and before that spent eight years at Google.

“Bruce has a proven track record and built Google Display Network, DoubleClick Bid Manager, and DoubleClick AdX into multibillion-dollar businesses,” said Jim Barnett, founder and chairman, Turn. “Now, with Bruce added to a seasoned leadership team, we believe the company is ready to accelerate and fully realize its potential as the independent advertising platform for global marketers.”

Brainstorm appoints new CEO

Brainstorm Mobile Solutions has named Jeremy Deaner as its CEO.

Deaner was previously CEO at AmberFin, a vendor of content re-purposing software for the film and broadcast market, and has more than 30 years’ experience in the IT, telecoms and broadcast markets.

Ex-Drawbridge MD to head YOC in UK

Mobile ad firm YOC has appointed Mark Wright to head its UK operations.

Previously managing director of Drawbridge UK, Wright will be responsible for growing YOC’s business, focusing on data segmentation, cross-device targeting and client relationships with publishers, media agencies and advertisers.

LoopMe makes four senior hires in Europe

To open and head up its new Paris office, mobile video DSP LoopMe has appointed Soufiane Abdallaoui as commercial director, formerly sales manager at Neweb.

In London, Rhys Denny joins as senior director, business development, and Lauren Bigland as head of marketing. Denny comes from the role of UK publisher development director at Pubmatic, while Bigland joins from Teads, where she was senior global marketing manager.

Finally, in LoopMe's Berlin office, Nikoletta Piatkowska has been appointed director of performance marketing. - Piatkowska previously worked as director of performance marketing at GameGenetics.