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Movers & Shakers: Twitch, SpotX, Swrve, Adjust and more

Tim Maytom

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Clockwise from left) Walker Jacobs, Mercedes Alonso Sera, Justine Remillard, Tom Aitchison, David Pagliaro, Paul Lyonette, Melissa Bohlsen

Twitch ups it’s game with Walker Jacobs as CRO
Amazon-owned livestreaming platform Twitch has revealed that Walker Jacobs will be joining the firm as its chief revenue officer. Jacobs has more than 20 years of experience building and leading advertising revenue teams at global entertainment brands, and will put that knowledge to use, expanding the platform’s ad sales and brand partnerships from its New York offices.

“Twitch created an entirely new form of entertainment where the audience doesn’t just watch, but is part of creating the experience,” said Sara Clemens, chief operating officer at Twitch. “Enabling streamers to earn a living is a key focus for Twitch, and advertising is one of the ways viewers support streamers. We’re thrilled to have Walker stepping into this important leadership role given his deep operational expertise in building and scaling global advertising businesses and experience with gaming and fan communities.”

Jacobs was most recently chief operating officer at global entertainment media brand Fandom, and prior to that was president and chief revenue officer for Clear Channel Outdoor, where he was responsible for leading go-to-market strategies for the company’s out-of-home assets in the US and Canada. Before Clear Channel, he served as executive vice president at Turner Broadcasting System, leading Turner Digital and building one of the media industry’s largest digital ad sales and marketing organisations.

“Twitch is uniquely positioned to help marketers connect authentically and interact with audiences,” said Jacobs. “At any given moment more than 1m people are on Twitch. The audience is huge and growing, they’re young, influential, difficult to reach, and deeply engaged. The live aspect gives marketers distinctive opportunities too as audiences experience programming simultaneously, at scale. There’s a huge opportunity to bring new products, formats and experiences to the service that leverage those unique attributes and I’m thrilled by the chance to help drive that innovation.”

SpotX expands EMEA team with two new hires
Global video advertising and monetisation platform SpotX is continuing to grow in Europe with the appointment of two new members to support Spanish publishers and broadcasters. Mercedes Alonso Sena joins as account coordinator for supply, while Justine Remillard takes on the role of media executive.

Alonso Sena has five years of account management experience in Spain, where she most recently acted as an account executive at ActionsData. While there, she helped clients achieve their business objectives through the application of data. In her new role at SpotX, she will work with Marta Lopez, account manager for supply, in supporting clients in Spain by integrating products for modern ad serving, monetisation, yield management and more.

Remillard joins from All Response Media where, as a media executive, she assisted in planning, booking, reporting and analysing digital campaigns for clients. She and Alonso Sena will both report to managing director for the UK and Spain, Ed Wale, who was promoted to the role in September of this year.

“Mercedes has a solid understanding of the video advertising market in Spain from her years working in the Spanish media and business communications,” said Wale. “Both Mercedes and Justine’s client management experience will be vital as we continue to advise media owners across Spain and the UK on the best monetisation strategies for their premium content through rigorous analysis and customer support.”

Tom Aitchison to lead Swrve as new CEO
Multi-channel marketing automation business Swrve has found a new CEO in the form of experienced business leader Tom Aitchison, a global executive with a 25-year proven track record of driving organisational success and scaling established SaaS startups. With his appointment, Swrve aims to transform into a large, independent global enterprise.

“I am very pleased to join the outstanding leadership of Swrve,” said Aitchison. “The company is uniquely positioned to be the definitive leader in the multi-channel marketing automation arena. Swrve is poised for accelerated growth with resounding validation as a leader by industry analysts, strategic partners and many industry-leading mobile-forward enterprises. I am honoured to be joining the team at Swrve at this time and to have the opportunity to continue to execute on the vision of creating maximum value for Swrve’s customers by enabling them to achieve the highest levels of engagement and monetisation with their customers across all of their strategic channels.”

As a results-driven executive vice president of global sales, Aitchison helped scale business spend management firm Coupa Software into one of the leading enterprise SaaS companies worldwide, with revenues growing from $30m (£23m) to over $100m in just over three years. He takes over the role of CEO from Christopher Dean, and is seeking to build on Swrve’s growth from startup to marketing automation leader with an install base of more than 3.5m mobile, web and TV apps.

Adjust strengthens leadership team with new vice president of marketing
Melissa Bohlsen, formerly of BCG Digital Ventures, has been named as the new vice president of marketing for global mobile measurement and fraud prevention firm Adjust. Bohlsen will focus on developing Adjust’s communications, branding and go-to-market strategies to continue strengthening the company’s position worldwide. Her appointment follows the hiring of Mirko Deneke as chief financial officer in August.

“Adjust’s expansion over the past seven years makes it one of the German tech scene’s biggest success stories,” said Bohlsen. “The company’s vision and ambition set it apart, and makes it an incredibly exciting business to be a part of. With big plans on the horizon, I look forward to helping increasing Adjust’s pace on the market and bringing greater brand awareness to clients and prospects on a global scale.”

Bohlsen joins Adjust from Boston Consulting Group (BCG) Digital Ventures, where she served as marketing leader for Germany. She has over a decade of marketing experience both in Germany and the UK, as well as an extensive background in mobile. Prior to BCG, she served a global marketing director at Glispa Global Group, where she led all marketing and communications activities.

Paul Lyonette appointed commercial director for UK and DACH at Kelkoo Group
Pan-European eCommerce advertising and shopping comparison service the Kelkoo Group has brought on Paul Lyonette to serve as commercial director for the UK and Europe, servicing and expanding the group’s client accounts as it expands its European reach to cement the Group’s position as a global ecommerce leader.

Based out of Kelkoo Group’s London headquarters, Lyonette will be responsible for building international partnerships with retailers and merchants across the UK and DACH (Germany, Austria and Switzerland) marketers, heading a team of 30 salespeople. He has over 15 years’ experience in leading sales and new business growth across multiple sectors, most recently with mobile location company Verve.

“Kelkoo is a long-established eCommerce player and was one of the first major dotcom businesses, so I’m delighted to be joining at such a pivotal time in the company’s history,” said Lyonette. “We’re going through a period of change and the market is responding very favourably. Merchants and retailers are looking to maximise their opportunity to get the right product in front of the right consumer at the time of purchase.”

Infopro Digital brings David Pagliaro onboard as group managing director
One of France’s leading professional information and services companies, Infopro Digital, has hired David Pagliaro as group managing director. Pagliaro will oversee the company’s information services for financial, risk, insurance and financial technology specialists, leading more than 350 employees based in London, New York and Hong Kong, with his arrival reinforcing the firm’s growth strategy in those markets and beyond.

Pagliaro has over 20 years’ experience with developing and implementing strategies for growth, driving commercial and product development, and leading partnership activities on both a regional and global basis. He joins from State Street, where he ran Global Exchange, its fast-growing data and analytics business, in the EMEA region, and he has previously held executive leadership roles with S&P Global and Booz Allen Hamilton.

“We are very proud to welcome David,” said Julian Elmaleh, CEO of Infopro Digital. “He brings 20 years of managing B2B assets in the financial industry with a very good knowledge of the US and Asian markets, which are key for our expansion.” In addition to leading services for brands including Risk.net, Insurance Post, Chartis and FX Week, Pagliaro will hold a seat on the Infopro Executive Committee.