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Movers & Shakers: Vamp, 4C Insights, LoopMe, SpotX and TabMo

Tim Maytom

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Clockwise from left) Jona Grey, Oliver Hansard, Adam Hawkins, Simon Hetherington Rea, Peter Boler, Annelie Jegefalk, Simon Stone

Jona Grey becomes global lead video editor at Vamp
Global content and influencer marketing platform Vamp has announced that Jona Grey is joining the firm’s UK team as global lead video editor. Grey will head the firm’s international video editing, working closely on Vamp’s partnership and creative offering with Facebook, as well on wider strategies and communications internally within the Vamp brand.

“I’m so excited to be creating video content for an agency that’s really shaking up the industry and expanding globally at such a fast rate,” said Grey. “I’m lucky I get to visually showcase what it is we do and the brands we create for.”

Grey has worked in over 40 countries producing commercial photography and video content for clients including Google and Nike, whilst also featuring in multiple influencer campaigns. This marks the second time that Vamp has hired an influencer to work within the business, having previously hired Tasha Lam as talent manager in the firm’s Hong Kong office. The company believes that it’s recruitment of influencers to key roles within the business gives it unique insights and understanding of the needs of influencers, and helps maintain its position as a leader in the industry.

“Jona is the perfect person to lead our international video editing,” said Aaron Brooks, co-founder of Vamp. “We noticed his work through the exceptional content he produced as part of a Vamp X Adobe campaign and I am thrilled that he has joined the UK Vamp team. Particularly at such an exciting time of growth and development. Jona’s experience as an influencer and avid editor will be crucial in shaping our future campaigns and strategies and I look forward to working closely with him.”

4C Insights grows EMEA presence with new London leadership
Data science and marketing technology company 4C Insights is expanding its EMEA team with several strategic hires to support its newly broadened solutions and European operations. Oliver Hansard is joining the London office as vice president of Sales for EMEA, along with Adam Hawkins, who joins as sales director for EMEA, and Simon Hetherington Rea, who joins as account manager.

“4C’s growth is reflective of the company’s continued investment in the robust digital marketing ecosystem in EMEA,” said Kevin Kearns, chief revenue officer at 4C Insights. “According to eMarketer, digital ad spending in Europe will continue to rise as digital channels make up an increasing amount of Europeans’ media time. 4C is prepared to help marketers make this shift to market that way that consumers are consuming content.”

Hansard joins 4C with nearly 20 years of experience in both digital and data-driven marketing. He was most recently at Liberty Global, where as vice president of data services, he was responsible for developing and launching a cross-platform video insights tool. As vice president of sales for EMEA, he will lead 4C’s growing business and offerings across EMEA, which recently added Amazon’s Sponsored Product ads to its platform.

Hawkins has worked in digital marketing across several industries for over 10 years, specialising in social strategy and solutions, while Hetherington Rea brings digital marketing expertise with a range of agencies and brands, including a notable nine years at Facebook.

Simon Stone joins LoopMe to accelerate UK expansion
Mobile attribution and analytics firm LoopMe, which has recently announced $17m (£13.2m) in funding, has hired Simon Stone as UK commercial director, with the aim of fuelling its further expansion and growing its agency partnerships in the UK and Europe. Stone will report to Pete O’Mara Kane, general manager for international at LoopMe.

Stone has over 20 years’ experience in media and advertising, most recently as digital commercial director at Time Inc (formerly Collective). He started his career at Channel 4, rising to group head, and from there founded Web TV, the UK’s first dedicated online video network, which was acquired by Collective in 2011.

“I’m really excited to join LoopMe at this pivotal stage of their growth,” said Stone. “Their AI technology platform is outstanding and the ability to deliver against real brand outcomes makes our offering unique in market at a time when advertisers are demanding brand attribution. We are redefining digital brand advertising and I look forward to working closely with our partners to help accelerate LoopMe’s growth.”

SpotX hires supply operations manager to strengthen presence in Nordics
Annelie Jegefalk is joining global video advertising platform SpotX as supply operations manager for its Nordics team. Bringing six years of digital advertising experience from Discovery, Jegefalk will work with publishers and broadcasters across the Nordics to develop their video advertising strategies, offering supply-side products and a range of programmatic revenue optimisation tools.

“Video is a very exciting area of growth within advertising and SpotX and Smartclip continue to lead in this market with their specialised solutions,” said Jegefalk. “The role of supply operations manager appealed to me as it will allow me to work across an advanced product suite for video and TV advertising in a global and collaborative environment that SpotX and Smartclip are renowned for.”

Before joining SpotX, Jegefalk managed the programmatic business for Discovery in Sweden where she had a range of responsibilities across video and display advertising including directing technical integrations, creating and troubleshooting deals and managing buyer relationships. Prior to this, she worked for Discovery at its London headquarters and was senior scheduler at SBS Broadcasting prior to that.

Peter Boler becomes head of regional sales at TabMo
TabMo has brought on Peter Boler, formerly of Weve, as its new head of regional sales, providing mobile advertising support to agencies outside London. As the firm continues to expand its UK presence, Boler will play an integral role in helping the mobile DSP develop and strengthen its relationships with brands and agencies across the UK.

Boler most recently headed up the regional sales team at Weve, and previously served as regional sales director at The Exchange Lab, as well as founding sales house One Link Digital. His role at TabMo will see him concentrate efforts on Manchester, Birmingham, Leeds, Edinburgh, Glasgow and Dublin, taking advantage of the growing importance of regional business hubs, especially in the north of England.

“Regional agencies need their mobile advertising partner to offer competitive pricing, audience transparency, real-time footfall management and to be data agnostic,” said Boler. “Benchmarking these requirements against the technology that is available makes TabMo a clear winner. This is a great opportunity to be able to offer brands and agencies the tools that will enable them to run effective and creative mobile advertising campaigns, regardless of where they are located in the UK.”