The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a weekly feature intended to help you keep track of whos joined which company, and what theyre doing there.

YOC hires ex-Mail head of trading
Adam Gilsenan has joined mobile ad company YOC in the newly-created position of chief media consultant.

Gilsenan was previously head of trading at The Mail, where he worked across the publisher’s portfolio. His role at YOC will include developing client and agency relationships, establishing trading agreements and connecting YOC to digital trading desks.

Adyoulike goes international with Streets
To support its recent expansion into Australia, native ad platform Adyoulike has hired Andrew Streets as international business development manager.

Streets joins from his EMEA-focused role as manager of publisher solutions at ad automation platform Kiosked.

EPA adds four to board
The Emerging Payments Association (EPA) has appointed four new members of its Advisory Board, which advises the trade association on the barriers to payments innovation and lead projects to address them.

The new members are Paysafe Group CEO Andrea Dunlop, VocaLink director of market development Chris Dunne, Currency Cloud CEO Michael Laven, and Judith Rinearson, partner and co-chair of the Firms Payment and Fintech practices at Bryan Cave.

TransferTo Appoints PayPals de Ruiter
Mobile money firm TransferTo has appointed Paul de Ruiter as chief compliance officer.

Joining from a role as compliance director at PayPal, de Ruiter will be responsible for building a worldwide compliance programme as a foundation for TransferTo’s mobile money hub, and keeping it in line with ongoing regulatory changes.

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