Mplayit (formerly Mpowerplayer), which provides mobile game discovery and merchandising solutions, has enetered into a partnership with content submissions and ingestion company Metaflow, which will make it easier for publishers and operators to upload content into the growing Mplayit eco-system.
Building upon Mplayits existing partnerships with content providers and operators, Metaflows submission software and services will provide the default process for loading content into Mplayits backend platform. This will allow mobile publishers to quickly and easily launch online demo versions of all their games and apps across Mplayits distribution network, streamlining the procedure and integrating it fully into their existing operator and app store submissions workflow. The announcement comes as Mplayit continues to expand its publisher roster, and launches new services in Europe.
Mplayit provides games and apps discovery and merchandising solutions to mobile and social network operators. The company partners with leading global publishers and delivers services to them, and to mobile operators, including Sprint, AT&T and Cellcom. Its web storefronts are integrated with leading social networks like Facebook, MySpace and Bebo, as well as with micro-blogging and link-sharing services like Twitter and Digg. These Mobile Arcades make it easy for users to discover, demo, buy and recommend their favorite games and apps to their friends.
When it comes to content submissions, Metaflow are the guys everyone looks to, says Mplayit CEO, Michael Powers. Through working with Metaflow, our publisher partners will be able to launch demos and integrate into Mplayits social discovery service with the minimum of fuss and maximise their speed to market – just a few simple, standardised clicks.