Stadia Solutions, the sports and entertainment technology, and media agency, has signed an exclusive deal with Mr Green, which sees the sports betting and online casino brand become the official wi-fi betting partner of Celtic FC’s stadium wi-fi, CelticLIVE. It follows a two-year deal signed last October, in which Mr Green became Celtic FC’s Official Casino Partner.
Celtic’s Celtic Park stadium became the UK’s first fully wi-fi enabled football ground when Stadia Solutions, owner and developer of CelticLIVE Wi-fi, installed it’s StadiumLIVE platform in September 2013. Since its launch, over 200,000 unique users have connected to the wi-fi network, including up to 27 per cent of the audience on match days.
The agreement with Mr Green allows fans to bet from their smartphones throughout the match day from anywhere in the stadium. Fans logging onto CelticLIVE will have access to a wide range of odds and exclusive joining offers from Mr Green including in-play odds linked to live events. Fans will also be able to access the casino and slot machine products with exclusive offers for new customers. The offers will be promoted across Stadia Solutions FanTV system as well as their static posters throughout the stadium concourses. Offers and content will also be shared to fans on social media via the @Celtic_LIVE handle.
“The feedback we’ve received from our fans since we launched CelticLIVE has been fantastic and we are excited to start a new partnership with Mr Green,” said Gordon Kaye, head of business development at Celtic FC. “The continued success and the growth in the number of fans engaging with CelticLIVE is phenomenal and demonstrates our commitment to offering one of the most advanced match day experiences of any club in the UK.”