Luxury hotel brand Mr & Mrs Smith has launched an app, developed by mobile services agency InfoMedia, for Nokia smartphones.
The app is split into two parts, Plan – which features maps, search, and transactional functionality – and Play – which, with its truth or dare game, how to guides, and get out of work excuses, is intended to reflect the brand identity. 
“We’ve made sure our app is irreverent, practical and fun – just like our brand,” says Mr & Mrs Smith CTO and co-founder Tamara Heber-Percy. “Whether you’re a luxury-hotel-loving business traveller, globetrotting adventurer or spontaneous dirty-weekender, our app will help you find the right accommodation on the move, and delivers the information with the wit and charisma of a charming and well-informed friend, direct to your mobile.”
