Irish mobile marketing agency Return2Sender has announced the launch of
a Snickers WAP site, created to support the return of a Snickers TV
ad campaign featuring Mr.T from The A Team. The site offers free
downloadable Mr.T content, including ringtones and wallpapers. Visitors
to the site can also view the TV ad, take part in the Snickers Get
some nuts Challenge and enter a competition to win an Nintendo Wii.
The site is being promoted via mobile advertising on Vodafone live! and
the Planet 3 portal in the Republic of Ireland (ROI).
The site went live last week, and according to Return2Sender, has
already attracted several thousand visitors, many of whom have
downloaded the branded content and passed it on to their friends via
Bluetooth or SMS.
People in the ROI who want to access the WAP site should text SNICKERS
to 51727. Anyone outside the ROI can find the site at the following
address on their phones browser: www.r2s.ie/snickers