M&S Mobile Site Doing 1m Uniques a Day

Marks & Spencer’s mobile-optimised site received over 1m unique daily visitors in December 2010, as shoppers turned to the site to do their Christmas shopping on the go.

The figure was revealed to Mobile Marketing this afternoon by M&S Direct’s social and mobile commerce development manager Sienne Veit, who told us: “We’re delighted, as this is confirmation that our customers are ready to shop in this way, and that we have created a site which they find quick and easy to shop. So much so, that we see much of use of the site is ‘in home’ meaning our customers are choosing to shop on mobile over their laptops and desktops.”

The figure reveals the traction the site has gained in the past few months. In September, M&S said that the site had attracted 1.2m unique visitors in the four months since it launched in May. In December then, it was almost matching that figure every day. No wonder the retail sector is getting so excited about mobile.