Marks & Spencer is embracing the festive spirit with its 2024 Christmas campaign.

Titled ‘Christmas Starts Here,’ the a 90-second television commercial narrated from the perspective of a young girl.

Featuring 10-year-old Skylar Blu, known for her participation on Britain’s Got Talent, the advert highlights the finest Marks & Spencer partywear, decorations, gifts, and homeware for the holiday season.

The advert was directed by Emmy-nominated Elliot Power, with choreography by Corey Baker, celebrated for his recent work on Beetlejuice Beetlejuice.

The ad is set to the song ‘I Believe in Miracles’ by The Jackson Sisters and was created in partnership with the creative agency Mother.

The campaign will run across multiple channels until 15 December.

“For many of our customers, Christmas is one of the biggest events in the calendar, a moment for the whole family to look forward to, to come together and create lasting memories,” Anna Braithwaite, Marks & Spencer’s clothing and home marketing director, said.

“The festive season instils a sense of hope, wonder, and joy, and this year, we’re taking a playful approach by adding a touch of fantasy to our Christmas campaign.

“We have long been recognised for bringing the magic and sparkle of Christmas to our customers, and this year’s campaign showcases the very best of M&S—from high-quality, stylish clothing to innovative, thoughtful, and playful gifts—all at an excellent value.”