MSN Mobile Opts For DeviceAtlas

dotMobi, the company behind the .mobi Internet address, has revealed that Microsofts MSN Mobile group will use dotMobis DeviceAtlas mobile device database to help develop and deliver mobile-aware content to its customers.
DeviceAtlas is a superset of existing mobile device databases and contains attribute information for more than 5,500 devices around the world, including leading-edge mobile devices like the iPhone and RIM Blackberry, plus other wireless devices such as the Nintendo DS Lite and the Amazon Kindle wireless reading device. dotMobi offers DeviceAtlas for free to mobile web content developers worldwide, and offers extremely low-cost versions for enterprise use.
As part of its goal to meet the needs of its mobile Web users, MSN Mobile plans to use DeviceAtlas to understand the mobile capabilities of its customers and help deliver content that best meets those needs. 
Were pleased to lead the way in adopting DeviceAtlas as our standard for mobile content development, says David Raissipour, Group Program Manager at Microsofts MSN Mobile group. dotMobis DeviceAtlas is unique in that it ties together the mobile content, operator, and handset communities, and lets us create the kind of specialised content that continues to differentiate MSN in the market .
Another company that has adopted DeviceAtlas as its in-house standard is international call provider Morodo. To promote and provision MO-Call, a software-based service that offers low-cost international calls direct from a mobile phone, Morodo needed a solution to handle the thousands of different phones and operators in the world. The company implemented DeviceAtlas to provide its users with a seamless experience on its http://mo-call.mobi site.
Since implementing DeviceAtlas and launching our .mobi site, weve seen an increase in registrations, says Morodo Technical Director, James Barnes. Interestingly, customers are coming from all over the world. I think that shows the power of the .mobi domain in marketing a brand.”
Theres more information on DeviceAtlas, including the free web-based version and the free, fully- licensed version for developers here, or at  http://deviceatlas.mobi on your mobile.