MTN Zambia Signs Up Bigtime for SMS Promotions
- Monday, March 12th, 2012
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Mobile marketing firm BigTime has signed a one-year deal, renewing its partnership, with mobile operator MTN in Zambia. BigTime will deliver two SMS campaigns – starting with the Be a Millionaire promotion, which targets all of MTNs customers.
The promotion encourages subscribers to register by sending an SMS, and then answer a series of trivia questions over the three month period, with daily cash prizes. 
BigTime will also be providing MTN with a loyalty retention program designed to strengthen customer relationships and create an entertaining user experience.
