MTV has launched a music discovery app for iOS, MTV Artists.
Users can find artists either searching by name or lyrics, or using the apps Shazam-style song identification function.
Once theyve tracked down the act theyre looking, users can access exclusive audio and video content including performances, interviews and news reports, as well as biogs, Facebook and Twitter updates, and links to buy tickets or songs. Artists are also able to take control of their own pages in order to add their own content. 
Pepsi has signed up as premiere launch partner for the app.
