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MTV launches first mobile streaming app

Tyrone Stewart

MTV PlayMTV has launched its first-ever streaming video-on-demand (SVOD) mobile app aimed engaging younger audiences with the Viacom-owned network’s reality content.

The app, called ‘MTV Play’, features catch-up and box set content from popular shows including Catfish, Geordie Shore, Jersey Shore, Teen Mom, The Hills, and more. In addition, there are short-form digital original series including Show Us Ur Phone, What the Yuck, and MTV Meets, as well as a live feed of MTV’s linear TV channel. It is initially only available on the App Store and Google Play in the UK for £3.99 a month, following a free 30-day trial.

“Our major distribution partners such as Sky, Virgin Media and BT do an excellent job of bringing MTV to younger audiences across the UK, but we know there is a segment of younger potential MTV fans who sit beyond the basic pay TV bundles,” said Arran Tindall, SVP of commercial and content distribution at Viacom International Media Networks. “MTV Play puts the full MTV content experience directly into the hands of young people for the first time in a way that is accessible and affordable.”

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