Müller Corner is marking the comeback of its iconic ’90s “Originals” range with a multi-million pound campaign steeped in nostalgia.

In collaboration with London-based creative agency VCCP, the campaign draws inspiration from PJ & Duncan’s 1994 hit “Let’s Get Ready to Rhumble,” aiming to generate excitement around its ‘Corner Originals’ flavors.

The campaign will also feature bold, mural-style out-of-home displays across the UK, including a standout installation in Manchester’s Northern Quarter.

“Last year, our Magic Eye campaign received an incredible response, partly due to the deep-rooted fondness for our Müller Corner Mississippi Mud Pie,” said Talar El Asswad, Müller’s marketing lead for treats and desserts. “Looking back through our archives, we found that Apple Crumble and Cherry Bakewell were two of our best-loved flavors in the ’90s.”

“Bringing back these two flavors felt like a natural ‘second chapter,’ so they’re back with a fresh, mid-90s-inspired campaign to build buzz around the ever-growing Originals range.”

Highlighting the new Apple Crumble and Cherry Bakewell flavors, the brand’s vibrant campaign pays tribute to PJ & Duncan with the tagline “Let’s Get Ready to Crumble.”

VCCP creative directors Colin McKean and Emma Houlston commented, “The new Apple Crumble and Cherry Bakewell-inspired Müller Corner Originals evoke a real school days vibe. And for those who remember, classic ‘90s kids’ TV is the ultimate throwback.

“So when the team suggested relaunching the yogurts alongside a long-lost PJ and Duncan hit, it was clear we had to get ready to crumble.”