multilocal expands operations and appoints new GM and Sales Director in APAC

multilocal, the supply-side expert, has appointed Justin Lim as the new General Manager for its APAC operations, effective May 2023, with Ryan Nash also joining the team as Sales Director.

Lim has been working in ad tech for over a decade, having started his career in London with DAZN, where he held various commercial and operational roles and launched its ad sales division across Asia Pacific before joining Unruly to do the same, before it was acquired by News Corp for $176m. He was then GM APAC for Sublime, which specialises in high-impact non-intrusive digital advertising, and was acquired by Azerion Group in 2021. Having provided strategic consultancy services to ad tech businesses expanding into Asia, he is an expert in programmatic media buying. “APAC has always embraced innovation and we are confident that the services that multilocal has been building for years are the solutions that advertisers, agencies and buyers have been looking for,” he said.

Meanwhile Nash has spent over a decade in the media industry. An experienced sales manager with particular expertise in digital strategy, having worked in both the UK and APAC markets, most recently as Sales Director, SEA, at MiQ, he was also Sales Director at AdColony in Singapore, and at SaaS mobile ad tech platform, Pocketmath. He said: “multilocal has a supply-side DNA and is focused on providing services which unlock the power of programmatic advertising without complications and added costs.”

Commenting on multilocal’s latest hires, CEO James Leaver said: “As the market continues to look for innovative ways to improve programmatic advertising, multilocal has been able to offer a fresh perspective to the sell-side by harnessing the potential of curation across the globe. We are delighted to welcome Justin and Ryan to the team and are confident that their experience will be a strong asset as we continue to expand across APAC.”

multilocal delivers audiences on a global scale and acts as a single point of contact for its clients global digital marketing efforts. By removing geographic barriers and streamlining programmatic ad placements, the company dramatically improves efficiency and effectiveness, with its unique platform and team taking on time-consuming back-end responsibilities, allowing greater focus on digital marketing goals and growth.