Mobile network O2 has selected Mobile Interactive Group (MIG) to provide interactive services for O2 Undiscovered, a programme dedicated to discovering and nurturing music talent in the UK.
The programme, now in its second year, launched on 31 January, and over the coming weeks, will seek to unearth undiscovered talent across the UK. MIG is building the WAP site which provides information on how to submit music tracks to the programme. The site also contains information on prizes and the judging panel, which includes Andy Taylor from Duran Duran, DJ Spoony and Music Week Talent Editor Stuart Clarke.
To access the O2 Undiscovered WAP site, consumers text the keyword UNDISCOVER to 80988. Consumers can also register for Undiscovered News Alerts by texting the keyword DISCOVER to the same shortcode.
During March, the top 30 selected tracks will be available for download. Once the 10 finalists have been selected by the judges, an SMS vote will take place for the public to select their winner. The winner of the public vote will get a wildcard to take part in the final in April in London, where the 11 finalists will perform in front of the O2 Undiscovered panel. The winner will be invited to perform at the O2 Wireless Festival, which takes place in June.
MIG worked closely with O2 to manage and deliver a variety of interactive services at the O2 Wireless Festival in June 2006, so we were happy to get involved with O2 Undiscovered says MIG Business Development Director, Anthony Nelson. The programme is open to aspiring musicians across all music genres and is a fantastic opportunity for artists to gain much needed support and exposure.