MASTERCLASSING

Music to your Ears

David Murphy

Dsc00332_1Sennari, which specialises in CRM-based applications for mobile phones, has launched MobileTunes, a free promotional tool that enables bands to bring music-oriented content to fans via their mobiles. For the consumer, MobileTunes acts as a mobile music channel that provides the latest information about music trends and favourite artists, and the ability to share content and buy music-related items. The application is available as a free download to modern handsets.
Artists, labels and promoters can use the MobileTunes website to set-up blogs, online/mobile promotions, free song previews, concert calendars and more.  Content is auto-formatted for the MobileTunes application on the phone.
MobileTunes, says Sennari, is the first promotional tool for music that integrates both the web and mobile phone into a seamless user experience. The application provides a vehicle for record labels and bands to include SMS short codes, artist fan sites, postcards and CD jewel cases that tie into promotional giveaways and are accessible to web and mobile users. Additionally, music promoters can send information and news about artists via MobileTunes using in-application message alerts, short codes promoted via the web, radio advertising with short codes, and email marketing.
Designed as a promotional vehicle for the music industry - from record labels to independent bands - MobileTunes offers cool and useful functions that enable fans to send multimedia messages via the phone; visit artists blogs; listen and share song previews via the web or phone; receive local gig alerts; and buy tickets. MobileTunes also has a sophisticated social networking platform, where users can share their favorite music and related information with their friends.
Mobile music and entertainment is extremely popular worldwide, as seen with the growth of ringtones and digital music, so there is a huge potential for an application like MobileTunes says Sennari CEO, Bill Barhydt. Mobile users are gravitating to entertainment services that are appealing both online and offline. We recognise the inherent draw to these applications and, as such, have delivered a solution that enables the music industry to promote their wares using both the web and new mobile phone technology.
Built on Sennaris mobile customer relationship management (mCRM) platform, MobileTunes build up information about the consumer using a combination of auto-user registration, opt-in marketing, social networking and content sharing. The event-driven platform enables mobile companies to track and store user activities, such as loyalty points and play-lists, that will help build customer and marketing programs.

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