This could be it for today, given the appointments schedule, but well be back tomorrow with more news from the show floor. In the meantime, enjoy this brief round-up of some of the latest announcements from Mobile World Congress
Mobile advertising platform mOcean Mobile has launched a free mobile ad serving platform for iPhone and other Smartphone application developers, called MAST for Apps. The company says it is the first and only comprehensive ad management platform built for mobile applications, and enables developers to monetize their apps by selling and managing their own mobile ad space. MAST for Apps is now available in a live beta period.
The MAST for Apps platform incorporates a full suite of features, including enhanced targeting, real-time reporting and analytics, conversion tracking, yield optimization, and rich media support. After the beta period, mOcean Mobile will be adding several features to the platform, including a searchable directory of apps, across multiple platforms. In addition, a cross-marketing program will be available, allowing developers to drive inbound traffic and downloads for their apps. The MAST for Apps ad serving system is available for all major mobile development platforms.
Mobile payment provider Splash Mobile Money and MoreMagic Solutions, a mobile payments platform provider, have announced the expansion of Sierra Leones first mobile money transfer system, enabled by MoreMagic Solutions MWallet platform.
Splash is now available from all network operators in Sierra Leone, including Africell, Comium, and Zain, enabling customers to freely trade across mobile operators. In addition, Splash customers in Sierra Leone can now receive payments from employers, and pay for goods and services by sending splash-cash to merchants, in addition to sending money using the mobile phone.
Splash Mobile Money and MoreMagic Solutions launched a pilot operation in Sierra Leone on September 16, 2009, and in less than four months, have seen over 12,000 clients enroll to the service. Splash is available in agency locations in all major cities around the country and virtually every Chiefdom of Sierra Leone. To send money, the customer registers with an agent and loads money into the Splash account. The customer can then send that money to another mobile phone user, using just text messages.
Siano Mobile Silicon, which supplies Mobile TV receiver chips, is demonstrating Mobile TV over both the iPhone and Android Smartphones on its stand )Hall 3.1, Hospitality Suite 48) at Mobile World Congress.
Siano is showcasing numerous broadcast Mobile TV technologies over the iPhone via the T1000 wi-fi accessory; CMMB reception on Motorolas MT710 TD phone which is part of China Mobiles line-up; and T-DMB reception over Motorolas MOTOROI which is promoted by South Koreas SKT. The latter is Koreas first Android-powered Smartphone, capable of showing 720p HD video.
Sianos family of multi-standard receiver chips is already powering successful MDTV markets in Korea, Japan, China and Italy with services recently launch in Brazil.
Openwave Systems has unveiled the Openwave Analytics, Data Mediation Edition (DME). Openwave Analytics DME enables operators to gain detailed network and usage-related insights across a wide array of operator data sources. The solution also allows operators to seamlessly insert this intelligence into their control points in the network and mobile ecosystem. In addition, the solution is focused on providing the ability to build rich profiles and segments and leverage insights into new revenue streams for operators.
Openwave Analytics, DME is driven by real-time analytics that provide early identification of mobile data trends that enable operators to make timely decisions to avoid bandwidth problems, while targeting business-driving opportunities. Analytics, DME mediates among all different ecosystem elements, enabling the enhancement of every mode of IP traffic including mobile internet, messaging, video and social networking. As a result, says Openwave, the solution provides operators with a 360-degree view of their network, devices and services, and enables operators to proactively optimize network resources, quickly launch smart mobile services, and provide a contextually relevant user experience.
Analytics, DME includes full capabilities for business analysts working with mobile data, while enabling executives with concise and visually informative dashboards that can help operators to monitor, manage and monetize the mobile internet.
The Openwave Analytics, DME solution is expected to be generally available through Openwave in the second quarter of 2010.
Mavenir Systems has announced a suite of products that enable One Voice and Messaging services over LTE networks. Mavenir is providing a live demonstration of its Rich Communications Suite (RCS) solution at Mobile World Congress 2010 on stand 1A55.
Created by a consortium of major vendors and mobile network operators, One Voice is a set of industry-standard specifications that enable ubiquitous voice and messaging services over LTE networks and devices. Mavenirs Converged Voice and Messaging solutions provide LTE operators with a fast, cost-effective migration path to IP Multimedia Subsystem (IMS), which is a key component for One Voice.
Available today, Mavenirs One Voice and Messaging products are deployed on the ATCA-based mOne Convergence Platform and include a Mobile Telephony Application Server; Mobility Application Server; and a Rich Messaging Server.
Mavenir points out that several operators worldwide have deployed these products to support a variety of services, including those proposed for One Voice, which will launch later this year.
