Mobile messaging service provider Fun Text has unveiled a solution that lets users send content from within Facebook to mobiles via MMS. The solution also gives operators a branded presence on Facebook and other social networks.
The service provides a branded application, with a range of animations, videos, ecards emoticons, virtual gifts to pokes that can be sent Facebook-to-mobile as well as Facebook-to-Facebook.
Fun Text notes that currently, mobile networks are largely an access portal to browse Facebook from mobiles or to send photos from mobiles to Facebook. It says its solution opens up the other direction of sending from Facebook to mobiles and creating a branded presence for the operator within the Facebook platform. The rich-media nature of Facebook is based around sharing images and graphics and so an MMS-based application has far more appeal than sending SMS, the company says.
We recently worked with a client who, in one month, acquired hundreds of thousands of Facebook users sending several million messages to mobile and to other Facebook users, says Fun Text Business Development Director, James Pycock. The return on investment from a limited marketing spend was exceptional and key brand values were also enhanced by the application.
The solution can offer free as well as billed messaging, and the web application is unified with the mobile messaging applications that Fun Text currently provides for operators. Fun Text delivers MMS content messaging for Sprint, T-Mobile and 3, and offers direct interfaces to MMSCs and SMSCs. It provides integrated access across clients (Java, Symbian and Brew) as well as WAP and web store fronts. The service is offered from the messaging menu of many handsets and displays managed galleries of online professional content for fun, social and emotional messaging.