MWC: Jinny Platform Targets Growth Markets

And so on to Jinny, which made its name providing messaging solutions to mobile network operators. It got into mobile advertising at the request of those operators, and has now announced the official launch of what it is calling its Mobile Marketing & Advertising Service. This is a way of connecting mobile networks that want to monetise their mobile portals with advertising, with agencies looking to run campaigns.
Jinny says the service takes responsibility for managing almost every aspect of a mobile advertising campaign for operators and advertisers, enabling them to implement comprehensive mobile marketing and advertising strategies quickly and effectively. It offers the complete range of marketing and advertising channels expected from the mobile environment, from straightforward insertion into application-to-person messages, through to the delivery of Internet advertising and inbound/outbound campaigns. For the ad agencies, the service provides a quick., easy and efficient way to deploy mobile campaigns,
Jinny is focusing its efforts on growth markets, such as S. East Asia, Africa, the Middle East and South and Central America, where, as Jinnys Head of Mobile Advertising, Cathal OToole, puts it: it is early days for mobile advertising; most of the operators have little or no advertising solutions deployed. Jinnys platform is currently deployed by Zain Jordan, and OToole says the company will be in a position to reveal the names of other operator clients for the platform in the coming weeks.
The Jinny solution is capable of inserting ads in messaging and browsing sessions. Banner ads are all on-portal, but pre-roll ads can be on-portal or off.
OToole says the platform has two key USPs. The first is the agency partnership piece, the second, the companys detailed understanding of messaging infrastructure.
We know how to handle high traffic volumes and load sharing across operators. This is not something that can be learned overnight, he says.