Next up, Ditech which looks, sounds and behaves like a start-up, but has actually been around for the past 10 years. In that time, its made its name selling systems to network operators that improve voice call quality, so its got its foot firmly in the door of some of the big players.
Its big idea now is to sell these same operators its mStage platform, which brings an element of voice activation to the party. So a caller, mid-call, could say a unique keyword, such as Talk-talk which would open up access to voice services. This could be to access the users calendar to schedule a meeting, or to update their Facebook profile.
Pretty much anything you can do with Instant Messaging or social networking via text, mStage would enable you to do with voice, Michael Lambert, Ditechs Senior Director of Product Marketing told me.
According to Lambert, the 20-somethings the company has demoed the platform too are all over it. The networks like it to, he says, as it presents an opportunity to monetise social networking. At this conceptual stage, it might seem a little hard to get your head round we couldnt get a demo as some guy from a little firm called AT&T was hogging the demo PC during our briefing but if nothing else, those three words, monetise social networking should be enough to get most operators interested in mStage.