mxData, which provides mobile application software and services, has officially launched its MXI platform, which it says has been built from the ground up to enable rapid cross-platform development of mobile applications.
MXI boasts a number of features that effectively reduce the development cycle across multiple handsets, such as code reuse; a range of commercial options, from subscription through to advertising; and built-in reporting tools to enable accurate feedback for businesses. mxData says that MXI enables business to harness the power of applications across all mobile platforms. The platform has already been used to power over 1 million London Tube Map downloads.
MXI supports all major mobile platforms, including iPhone, Blackberry, Android, Java and Windows, facilitating the targeting of a wide range of handsets, and allowing developers to focus on the creation of compelling mobile services. Allied to the development platform, the MXI Install Service allows seamless delivery of applications over the air (OTA) to handsets without additional development. Built-in reporting allows developers to obtain consumer behaviour patterns, while support for certification fosters confidence.
The ongoing challenge in the mobile market is to enable rapid cross-platform development of mobile services, whilst still taking advantage of specific mobile device functionality, says mxData CEO, David James. MXI is designed to tackle this challenge through better code reuse, ongoing handset updates and support for phone-specific features. Our aim was to create a platform that aids developers and delivers a great user experience to any mobile.
MXI also has a range of additional value-added services, including a map SDK that simplifies the delivery of maps within an application, and server side services such as Local Search and Navigation that enable developers to harness significant added features to their applications.