Moengage

MXit Adds Facebook Integration

David Murphy

Social and Instant Messaging network MXit has added Facebook to its gateway offering, effectively enabling the approximately 2 million Facebook users in S. Africa to interact with their Facebook contacts via MXits platform of over 14 million users in the country. Around 65% of the S. African Facebook market falls within the 18-34 age demographic, which MXit says makes it a perfect fit for its 17 - 25 year old users. MXit users can already access Yahoo! Windows Live Messenger, G Talk, AIM and ICQ.
Our aim, as always, is to create a fun and user-friendly mobile social environment that is all-encompassing and where users can create, communicate and share, says MXit International Marketing Manager, Juan du Toit. We believe that the ability to converge social communities is an exciting prospect for our users.
MXit users with the latest version (v5.9.3) will have access to the gateway, giving them the ability to expand contact bases and communicate on a multi-platform IM network. For further information, click here
and follow the prompts.