Preference Choice Publication

MXit Goes Mexican

David Murphy

Mobile social networking firm MXit has launched in Mexico. MXit has a global subscriber base of more than 17 million young adults, and is growing at the rate of Around 27,000 users per day and processing approximately 250 million messages daily.The companys international user base has doubled in the last year.
Our growth in specific markets, and around the world, is dependent on user recommendations, and MXits ability to innovate accordingly, says MXit International Marketing Manager, Juan du Toit. We understand that users need to be excited about a mobile social network in order to recommend it, so we place relevance to market, innovation and creativity as the cornerstone of our business.
MXit offers its global users cost-effective one-on-one instant messaging, social networking within mobile communities, and the latest interactive mobile content, including virtual games, themed chat rooms, free content and interactive artificial intelligence characters. It adapts these features to suit the demographics, culture and language of each country it expands to.
We have targeted Mexico in our international expansion plan as we felt the country was ready for an evolved and cost-effective mobile social network, adds Du Toit. Around 70% of the Mexican market engage with social networks, so it makes sense to offer these users a mobile application that expands their experience, while lowering the cost of communicating on a mobile phone.